Taylor Griffith
Buffalo,United States
Summary
Marketing professional with over 15 years of experience in integrated marketing solutions, events, brand management, communications, social media marketing management, social media coverage, paid advertisement management, live event marketing, and social media.
Proven ability to develop and execute strategic communications plans that enhance brand visibility and engagement. Demonstrated expertise in content creation and digital marketing, driving successful campaigns through collaboration and adaptability.
30 Under 30 Honoree, 2015 Buffalo Business First.
Overview
16
16
years of professional experience
Work History
Marketing & Communications Coordinator
Northland Workforce Training Center
10.2022 - Current
- Company Overview: As New York State's signature workforce initiative under the Buffalo Billion initiative, Northland Workforce Training Center is an industry-driven, public-private partnership between employers, educational institutions, community and faith-based organizations and state and local government focused on closing the skills gap of the local labor pool and creating economic on-ramps to training, co-ops, internships, apprenticeships, and permanent employment for Western New Yorkers seeking high-paying advanced manufacturing and energy careers
- As Marketing & Communications Specialist, I oversee and implement all of NWTC's marketing and communications campaigns including paid and in-kind advertising, manage all organizational social media platforms, all digital and printed collateral, vendor relations, event management, press relations, and more
- I work collaboratively with NWTC staff to proactively write annual reports, articles, editorials, student success stories and employer testimonials to increase organizational visibility while enhancing NWTC's brand
- Since starting my role the NWTC social media accounts have seen over 100% growth in followers and engagement and website visits have grown exponentially
- Our earned media has continually increased and all of our classes are full and/or have waiting lists each semester
- Represent organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events
- Coordinat effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure
- Assist in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully
- Maintain brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages
- Coordinate public relations activities, securing positive press coverage for company initiatives
- Participated in the creation of NWTC's 5-year Strategic Plan
Marketing Support & Research Social Media and Content Marketing
Pyramid Brokerage Company
04.2014 - 10.2022
- Licensed Real Estate Salesperson
- Content marketing and social media management
- Marketing support and research including but not limited to: Location mapping, internet research, creation of demographic reports, and traffic count research
- Create marketing presentations for use in client meetings and property site tours
- Assist in maintenance of research library to keep current, including zoning maps
- Assist in researching computer software to upgrade research capabilities and assist office staff and/or sales associates in compiling client presentations
- Specialties: Integrated marketing, social media marketing, digital and new media marketing, content marketing, business-to-business marketing, social media event coverage, live event coverage: social media, event coordination
Social Media Management, Live Events Focus, Freelance
Self-Employed
04.2013 - 09.2022
- Freelance social media manager
- 13+ years' experience in integrated marketing solutions, social media management, social media marketing strategy, trade show and live event social media coverage including pre and post-event content creation, social media management, on-site coverage, and analytical reporting, digital marketing, content marketing, content creator, content calendar creation and management, copy writing, event planning and coordination, sales, team management, administration, market research, and lead generation
Social Media Marketing Director
Just Wing It Productions, Inc.
03.2014 - 09.2020
- Responsible for creating, posting, selling, and cross-promoting unique content as it relates to Just Wing It Productions, Inc
- Managed events
- Keystone events include the National Buffalo Wing Festival and the National Hamburger Festival
- Social media platforms currently used include Facebook, Twitter, Instagram, and Snapchat
- Responsible for providing customer service via social media channels to both interested and participating businesses and restaurants, press contacts, print and online media representatives, and event attendees
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience
- Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities
Social Media Director
HomeRun Creative Services
03.2014 - 03.2020
- As Social Media Director, I was contracted by HomeRun Creative Service to service their clients to create, maintain, and grow successful social media marketing campaigns utilizing Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, and more
Account Manager
Socialite Agency
06.2017 - 06.2018
- Company Overview: We're social media event professionals helping sales, marketing and events teams harness the power of social media to amplify their message effectively in a busy online arena
- Live event coverage on social media
- AAPEX Las Vegas (100,000+ attendees), RSNA Chicago (60,000+ attendees)
- Posted to social media with pre-scheduled and live posts including interviews with key influencers in the event space
- Responsible for representing the entire conference (AAPEX) and the Hitachi Healthcare booth (RSNA)
- Wrote all copy and managed all social media presence
- Provided post-event analytical reporting
Box Office Associate
Shea's Performing Arts Center
03.2014 - 01.2018
- Company Overview: Shea's Mission Statement: To restore and maintain Shea's Buffalo Theatre for present and future generations to enjoy as a working historic theatre providing a wide variety of live performing arts experiences for our patrons and innovative and effective educational experiences fostering an appreciation of live theatre by area youth
- Supported event staff during performances as needed, assisting with ushering duties or addressing any patron concerns that arose during shows
- Managed financial transactions accurately, ensuring proper handling of cash, credit cards, and vouchers for smooth daily operations
- Enhanced patron satisfaction with timely resolution of any issues arising during ticket purchasing or event attendance
Board Member: Membership Chair
Social Media Club Buffalo
12.2013 - 01.2017
- As Membership Chair I cultivate new membership and coordinate annual events for the Social Media Club Buffalo chapter
Associate Producer & Social Media Manager
Malgre Pictures
05.2015 - 09.2015
- Associate Producer for documentary film
- Direct responsibilities include: researching, editing, archiving, scheduling interviews, updating and managing online content
- Responsible for creation and management of film's social media channels including Facebook and Twitter, launching film's Indigogo campaign, and managing social media marketing
Board Member: Social Media Manager
B Team Buffalo, Inc.
01.2014 - 07.2015
- Company Overview: The B Team will inspire the residents of the Greater Buffalo area to work collaboratively and play an active role in our community
- Enhanced board effectiveness by implementing innovative strategies and best practices
- Facilitated significant increase in volunteer engagement by revamping volunteer recruitment process to include larger presence on social media
Receptionist
Pyramid Brokerage Company
02.2014 - 03.2014
- Company Overview: The mission of Pyramid Brokerage Company is to be a superior supplier of real estate services and information with an absolute commitment to ethics, integrity, and quality where the client's interest is best served
- Receptionist responsibilities include general office support while answering incoming calls and forwarding to appropriate associates
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance
- Organized, maintained and updated information in computer databases
- Answered central telephone system and directed calls accordingly
- Routed incoming mail and messages to relevant personnel without delay
Center Director
Language Stars
11.2011 - 08.2013
- Company Overview: Language Stars seeks to revolutionize how and when children learn a foreign language to foster a future generation of multi-lingual Americans
- Promoted a positive learning environment by fostering collaboration among staff members and addressing conflicts professionally
- Managed center budget for optimal resource allocation and financial stability
- Evaluated staff performance regularly through observations, providing actionable feedback that led to professional growth
- Developed strong community relationships to support center programs and initiatives
- Organized special events such as open houses or workshops to showcase center achievements while engaging parents in their children''s education
Marketing Director
My Gym Children's Fitness Center
06.2010 - 10.2011
- Executed marketing tasks including SEO, Facebook and online advertising
- Set up and executed multiple community events and class demos on an extremely strict advertising budget
- Created Syracuse location's Facebook and Twitter page as well as began a weekly blog with current news and updates for families
- Responsible for all financial transactions including maintaining a strict marketing budget, coordinating tuition payments, taking internal materials inventory and finalizing inventory ordering
- Provided outstanding customer service and children's fitness classes to customer base of over 150 families
- Experience working with children ages 3 months through 10 years in a physical fitness focused environment
- Implemented and tracked sales conversion program
- Managed team of employees to track successes and reach monthly sales goals for both class enrollment and birthday party bookings
- Manage and implement all marketing for the center
- Language Stars was voted Best Customer Service by DC Metro area families in Washington Family Magazine's 'Best of 2012'
- Language Stars also voted Best Foreign Language Classes in the aforementioned survey in 2011 and 2012
Marketing Consultant
Citadel Broadcasting
09.2009 - 06.2010
- Responsible for prospecting/cold calling, setting appointments with prospects
- Developed creative client presentations for both online and on-air advertising
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
- Appreciation for performance measurement and a results-oriented sales approach
- Responsible for achieving a sales quota
- The position requires an outgoing, self-motivated, resourceful, organized, entrepreneurial spirit with strong communication skills
- Comfortable and successful at initiating and cultivating long-term relationships
Promotions Intern
Entercom
01.2009 - 05.2009
- Directly assisted the Director of Promotions with Entercom Communications of Buffalo, NY
- Generated increased interest in products and services by distributing marketing materials to potential customers
- Collaborated with team members to ensure seamless execution of promotional events, resulting in positive feedback from clients
- Provided exceptional customer service during promotional events, addressing inquiries and concerns promptly and professionally
Education
B.S. - Music Business, Business Admin., Marketing, Public Relations
State University of New York at Fredonia
01.2009
Musical Theatre -
DeSales University
01.2006
Skills
- Integrated Marketing
- Social Media Campaigns
- Community Engagement
- Event Marketing
- Brand Management
- Internal Communications
- Copywriting
- Digital Communications
Awards
- 30 Under 30 Honoree, 2015
- Leadership Buffalo Rising Leader, 2015
Accomplishments
Licensed Real Estate Salesperson, NYS
Timeline
Marketing & Communications Coordinator
Northland Workforce Training Center
10.2022 - Current
Account Manager
Socialite Agency
06.2017 - 06.2018
Associate Producer & Social Media Manager
Malgre Pictures
05.2015 - 09.2015
Marketing Support & Research Social Media and Content Marketing
Pyramid Brokerage Company
04.2014 - 10.2022
Social Media Marketing Director
Just Wing It Productions, Inc.
03.2014 - 09.2020
Social Media Director
HomeRun Creative Services
03.2014 - 03.2020
Box Office Associate
Shea's Performing Arts Center
03.2014 - 01.2018
Receptionist
Pyramid Brokerage Company
02.2014 - 03.2014
Board Member: Social Media Manager
B Team Buffalo, Inc.
01.2014 - 07.2015
Board Member: Membership Chair
Social Media Club Buffalo
12.2013 - 01.2017
Social Media Management, Live Events Focus, Freelance
Self-Employed
04.2013 - 09.2022
Center Director
Language Stars
11.2011 - 08.2013
Marketing Director
My Gym Children's Fitness Center
06.2010 - 10.2011
Marketing Consultant
Citadel Broadcasting
09.2009 - 06.2010
Promotions Intern
Entercom
01.2009 - 05.2009
Musical Theatre -
DeSales University
B.S. - Music Business, Business Admin., Marketing, Public Relations
State University of New York at Fredonia
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