Taylor Heilers

· Led a team of 10 salespeople and 1 business development representative, driving a consistent 100 units per month through structured coaching, KPI tracking, and digital process optimization.

· Increased appointment show rate from 4% to 10% by implementing rapid-response lead workflows, CRM accountability, and improved digital engagement strategies.

· Optimized performance across all lead sources (CarGurus, OEM, social, CRM) by analyzing VDP/SRP activity, lead quality, and ROI to guide spend and merchandising decisions.

· Collaborated with used-car and inventory managers to enhance pricing competitiveness, photo standards, and listing quality, improving marketplace visibility and conversion.

· Negotiated with third-party vendors and marketplace reps to align package tiers, advertising mix, and performance objectives with dealership sales goals.

· Delivered weekly KPI reviews leveraging CRM and digital analytics to identify performance gaps, enabling data-backed strategy changes that accelerated sales velocity.

· Trained and developed the sales and BDC team on CRM usage, digital retailing tools, and customer communication best practices to improve consistency and accountability.

· Served as the primary point of contact for the GM, dealer principal, OEM reps, and vendor partners on digital performance, marketing strategy, and process execution.

• Led strategic initiatives to enhance customer satisfaction and retention rates.
• Cultivated strong client relationships through regular communication and personalized service.
• Managed team of 18
• Implemented CRM tools to optimize tracking of client interactions and follow-ups, enhancing overall efficiency.
• Utilized CRM tools to track sales activities, streamline processes, and enhance reporting accuracy.
• Conducted regular sales meetings to align team goals and share best practices for success.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Analyzed market trends to identify new opportunities and competitive threats.
• Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.

• Increased dealership revenue through effective negotiation and closing techniques.
• Achieved high levels of customer satisfaction through consistent follow-ups post-sale to address any questions or concerns.
• Collaborated with management to develop sales strategies and achieve monthly targets.
• Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
• Assisted clients in financing options, arranging test drives, and completing necessary paperwork for purchases.
• Conducted thorough needs assessments to identify customer preferences and recommend appropriate vehicles.
• Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price, and options while fielding inquiries from various marketing websites.