Taylor Johnson
Kansas City,MO
Summary
I have completed a Bachelor of Arts in Communications with an emphasis in Journalism and Mass Communications and I am working part-time to obtain a Master of Arts in Communications. I have also obtained a Minor in Business Administration. I have a strong passion for digital marketing, communications and business. I am looking for a new opportunity to put my prior knowledge and work experience to use. I am a self-starter who enjoys multi-tasking as well as working within a team environment.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Media Coordinator
Carter Broadcast Group
Kansas City, Missouri
11.2023 - Current
- Worked with many local attractions, healthcare, and fine arts organizations throughout Kansas City to execute digital advertising services.
- Developed comprehensive digital media plans for campaigns and projects.
- Monitored effectiveness of digital media campaigns, managed optimizations, reported and tracked against client KPIs to ensure delivery of impressions, effective use of budget, etc.
- Performed keyword research to identify trends in the marketplace and develop targeted content strategies.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Digital Marketing Coordinator
Summit Marketing
Kansas City, MO
- Created and managed all direct mail campaigns for various clients within a non-profit organization.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
- Proofread and edited proposals, blogs, website content and marketing materials for various clients within a non-profit organization.
- Oversaw social media accounts for a diverse range of clients and implemented successful strategies to drive activity.
- Monitored analytics to track success of campaigns and identify areas for improvement.
- Worked with cross-departmental teams to maintain projects as needed.
Social Media Marketing Intern
Midwest Pool Management
Kansas City, MO
- Created engaging organic and paid social content that led to an overall increase of 50% of job applicants.
- Reported and monitored social media campaign success and ROI.
- Researched and identified target audience preferences, trends, and behaviors.
- Created social media campaign strategies including budget planning, content ideation, and implementation schedules.
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
- Grew and expanded company social media presence into new social media platforms, plus increased presence on existing platforms.
Education
Master of Arts - Communications
Missouri Western
Missouri08-2025
Bachelor of Arts - Communications
University of Missouri - Kansas City
Associate of Arts -
Maple Woods Community College
Skills
- Digital Media
- Market Research and Analysis
- Search Engine Optimization (SEO)
- Google Analytics
- Microsoft Office
- Public and Media Relations
- CRM Management
- KPI Management
- Project Management
- Client Relationship Management
- Cross-Functional Team Collaboration
- Written and Verbal Communication
Affiliations
- Member of NSLS (National Honor Society of Leadership and Success).
- Prior Intern with The Donna Reed Foundation in the summer of 2021.
Certification
- Digital Advertising Certification - Hubspot Academy - 2023
- Digital Marketing Certification - Hubspot Academy - 2023
- Social Media Certification - Hubspot Academy - 2023
Timeline
Digital Media Coordinator
Carter Broadcast Group
11.2023 - Current
Digital Marketing Coordinator
Summit Marketing
Social Media Marketing Intern
Midwest Pool Management
Master of Arts - Communications
Missouri Western
Bachelor of Arts - Communications
University of Missouri - Kansas City
Associate of Arts -
Maple Woods Community College
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