Taylor Kauffman
Sidney,Ohio
Summary
Innovative and driven business owner and founder. I bring three years of entrepreneurial experience in creating and building a successful clothing boutique, along with nearly 1.5 years of managing social media platforms for two businesses, each with 500k followers. My current role as Director of Social Media for a beauty company and fashion company, alongside my responsibilities as Buyer, Social Media Manager, and Marketer for my own business, highlight my commitment to achieving success in multiple avenues. Starting and growing my business sparked my passion for buying and planning, shaping me into a valuable, well-rounded individual.
Overview
3
3
years of professional experience
Work History
Business Founder/Owner
PoshMarie Boutique
Sidney, Ohio
01.2021 - Current
- Managed all aspects of business (Social Media, Marketing, HR, Planning/Scheduling, Finances, and Customer Service).
- Kept records for production, inventory, income and expenses.
- Set pricing structures according to market analytics.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Designed detailed business plans to outline finances, goals and operations of the company.
Retail Buyer
PoshMarie Boutique
Sidney, OH
01.2021 - Current
- Curate seasonal clothing collections and work with wholesale vendors to create collections for my target audience.
- Select vendors based on product quality, price, availability and delivery date.
- Monitor inventory levels and track shipment schedules to ensure timely delivery.
- Work around and stick to a budget.
- Source new and reviewed existing goods to ensure products remain competitive.
- Visit fashion shows and markets to look for new products.
- Maintain detail oriented inventory.
- Handle POS system transactions that include credit, exchanges, returns, and refunds.
- Review customer feedback to brainstorm new merchandise ideas and improve existing products.
Director Social Media
Fashwire & GlossWIre
Seattle, WA- REMOTE
01.2024 - Current
- Organically increased FashWire Instagram accounts reached +1,700% from 458k to 8.2M since I started (1 year 3 months). No paid advertising. Within the last 90 days it increased +2,000k with a reach of 4M and engagement increased 2,000% with a total of 529,000.
- Organically increased GlossWire Instagram accounts reached +2.100% from 100k to 2.2M since I started (5 months). No paid advertising. Within the last 90 days reach increased +4,740% with a reach of 2.2M and engagement increased 8,000% with a total of 222,000.
- I’ve increased FashWire pinterest impressions +111% to 567,000 and increased engagement +50% to 25k. I also increased Glosswire pinterest impressions +91% to 119,000 and increased engagement +216% to 6.3k.
- Managed FashWire and GlossWires Instagram, Tiktok, Facebook, Linkedin and Pinterest social media platforms and utilized metrics to increase engagement and campaign performance.
- Created and planned weekly social schedules for both businesses.
- Performed research to analyze customer behavior, trends and preferences.
- Brainstormed marketing campaigns and channels to drive awareness, traffic and conversion.
- Conducted research and analyzed trends to identify new marketing opportunities and audiences.
Social Media Manager
Fashwire
Seattle, WA- REMOTE
02.2023 - 12.2023
- Grew engagement over 3,000% for a 500k+ Instagram account
- Took Instagram account that averaged 30-40k monthly reach to average consistent 1M+ monthly reach in 5 months.
- Created and wrote content for Tiktok, Instagram, LinkedIn, Pinterest, and Facebook.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Developed and implemented strategic social media marketing plans.
- Prepared weekly content and social calendar across multiple platforms.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Created social media strategies to increase brand sales and brand awareness across multiple platforms.
Social Media Marketing and Manager
PoshMarie
Sidney, OH
01.2021 - Current
- Produced original short videos on TikTok bringing in $30,000 in sales, 42,000 new followers and 73,000 website visits all within a year.
- Grew the companies TikTok account 64,000 followers in 1.5 years while also building the companies Instagram account to 8,000+ followers. Just Instagram and TikTok marketing resulted in around $50,000 in sales revenue.
- Created viral TikTok's with a combined 22 Million views and 743,800 likes resulting in an increased customer base and target demographic.
- Planned social media strategies to increase brand awareness, improve marketing and increase sales
- Creatively plan a detailed content calendar
- Collaborated with content creators who matched the companies image.
Education
Associates - Graphic Design
Wright State University- Lake Campus
Celina, OH05.2021
High School Diploma -
Anna High School
Anna, OH05.2019
Skills
- Self Starter
- Organizational Skills
- Creative
- Entrepreneur
- Multitasking
- Problem Solver
- Planning
- Retail Merchandise Buying/Purchasing
- Trends Monitoring
- Social Media Marketing
- Graphic Design
- Communication
- Brand Development and Awareness
- Reliable & Trustworthy
- Relationship Building
Business
Website: www.poshmarie.com
Tiktok: @poshmarieboutique
Instagram: @theposhmarie
Timeline
Director Social Media
Fashwire & GlossWIre
01.2024 - Current
Social Media Manager
Fashwire
02.2023 - 12.2023
Business Founder/Owner
PoshMarie Boutique
01.2021 - Current
Retail Buyer
PoshMarie Boutique
01.2021 - Current
Social Media Marketing and Manager
PoshMarie
01.2021 - Current
Associates - Graphic Design
Wright State University- Lake Campus
High School Diploma -
Anna High School
Similar Profiles
Shashank MahajanShashank Mahajan
Managing Director/Apparel Entrepreneur at Saj Dhaj Choice Boutique (Apparel Boutique)Managing Director/Apparel Entrepreneur at Saj Dhaj Choice Boutique (Apparel Boutique)
Carly RobbinsCarly Robbins
Owner at Laney G's Boutique LLC / Two Pistols Boutique LLCOwner at Laney G's Boutique LLC / Two Pistols Boutique LLC
Sara MancusoSara Mancuso
Boutique Owner at White Oak Formal Boutique/ Rooted BoutiqueBoutique Owner at White Oak Formal Boutique/ Rooted Boutique
Timothy BakerTimothy Baker
Religious Program Specialist at USNReligious Program Specialist at USN
Jenna AllenJenna Allen
Theatre Camps Music Director at Historic Sidney TheatreTheatre Camps Music Director at Historic Sidney Theatre