Taylor Laro

Responsible for managing the day-to-day operations of the Marketing department, ensuring all projects and initiatives meet deadlines, deliverables, and performance goals. Lead and oversee a dynamic team across multiple marketing functions, including customer experience, communications, public relations, and advertising, ensuring alignment with the Bank's strategic objectives and growth initiatives. Spearheaded the creation and implementation of a comprehensive Customer Experience program that enhances customer loyalty, retention, and satisfaction while driving operational efficiency. Foster cross-departmental collaboration to optimize customer journeys and improve overall service delivery. Leverage expertise in digital marketing, market research, and customer insights to develop innovative, data-driven strategies that elevate the Bank's brand presence and support long-term growth. Manage key marketing campaigns and initiatives that strengthen the Bank's market position and enhance customer engagement.

Drove customer satisfaction and loyalty through strategic marketing initiatives, cross-departmental collaboration, and process improvements. Managed marketing campaigns, gathered customer feedback, optimized experiences, and implemented solutions to enhance operational efficiencies while supporting the Bank's overall marketing and customer experience goals. Oversaw the management of departmental projects and provided creative direction to ensure alignment with brand objectives and deliver impactful results.

Contributed to improving customer satisfaction and loyalty by supporting targeted marketing initiatives, gathering feedback, and implementing insights to enhance customer experiences and brand visibility. Oversaw departmental projects, provided creative direction, and helped execute marketing campaigns while driving operational efficiencies and supporting customer-focused strategies aligned with the Bank’s goals.

Designed and executed marketing programs across multiple channels to support brand standards and strategic goals, including developing a social media strategy to drive brand equity and online awareness. Analyzed digital campaign performance, conducted market research, managed website content for SEO/SEM, and oversaw social media activities to enhance engagement and reinforce the Bank's brand reputation. Additionally, supported sponsorships, events, and other marketing initiatives to contribute to the overall success of the Bank’s marketing efforts.

Provided administrative support to the VP of Marketing, overseeing the Bank's social media channels, customer surveys, and digital advertising. Managed website maintenance, content updates, and graphic enhancements, while tracking performance and collaborating with business unit leaders to drive engagement and satisfaction.

Partnered with management to drive strategy and integrate delivery, ensuring the customer perspective was prioritized in decision-making to achieve the Bank's goals.

Performed a variety of duties related to the day-to-day management of the Bank's debit card rewards program. Collaborated with business units and retail management to identify opportunities to support local businesses and align with the Bank's strategic goals.

Coordinated estate closings by working with clients, loan officers, processors, realtors, and abstractors. Prepared deeds and other necessary documentation, conducted transactions, and completed post-closing processing and follow-up.