Taylor Massey
Summary
A Communications professional specializing in brand awareness and storytelling. Skilled at creating compelling narratives that showcase organizational impact, highlight company achievements, and strengthen brand reputation. Experienced in developing content strategies that drive measurable engagement and deliver ROI, while leading projects and collaborating across teams to produce engaging digital, video, and social media content.
Overview
7
7
years of professional experience
Work History
Senior Content Marketing Specialist
BlueForge Alliance
01.2024 - Current
- Conduct in-depth interviews with executives, and stakeholders, shaping their perspectives into compelling impact stories, video scripts, and feature articles.
- Develop and pitch concepts to leadership and clients, presenting ideas and aligning with strategic goals.
- Script and edit content for video, print, and digital platforms, ensuring clarity, impact, and accuracy of voice.
- Build and manage comprehensive content calendars that streamline workflow and maintain consistent delivery across multiple platforms.
- Create targeted messaging for diverse audiences, ensuring brand voice and compliance with organizational and government standards.
- Lead the development and implementation of marketing and branding initiatives, including annual plans, campaign strategies, and protocol for cost efficiency.
- Partner with production, design, and media teams to guide creative direction, recommending visuals, action shots, and multimedia assets to enhance storytelling.
- Support executive and internal communications by drafting meeting briefs, announcements, and project recaps that highlight key priorities.
- Balance long-form narratives with short-form, evergreen content optimized for social media and digital engagement.
Brand Marketing & Communications Manager
Korn Ferry
03.2022 - 01.2024
- Managed the creation and execution of strategic marketing campaigns that addressed business and functional objectives.
- Proposed, monitored, and optimized budgets to maximize return on investment (ROI) for marketing initiatives.
- Analyzed and presented reporting data with actionable recommendations to internal and external stakeholders.
- Oversaw ongoing and new initiatives that enhanced brand visibility and strengthened employer messaging.
- Collaborated with creative and operations teams to develop high-impact brand assets.
- Researched industry trends and best practices to refine the organization’s branding strategy, framework, and supporting tools.
Recruitment Marketing Specialist
Kelly OCG
11.2021 - 03.2022
- Designed and executed marketing and communication campaigns to attract top talent and promote employer brand.
- Developed candidate funnels to increase prospect leads and improve recruitment efficiency.
- Analyzed and presented campaign performance data with strategic sourcing recommendations to clients.
- Tracked and managed budget spend, presenting proposals that demonstrated ROI.
- Created engaging digital and print marketing collateral to support recruitment initiatives.
- Enhanced job descriptions to ensure consistency, clarity, and an optimal candidate experience.
Marketing Coordinator
Brazos Valley Plastic Surgery
11.2018 - 11.2021
- Coordinated and secured business and representative engagements and partnerships for B2B and B2C initiatives.
- Created and executed monthly marketing campaigns to support strategic goals and drive engagement.
- Proposed, tracked, and analyzed campaign performance, demonstrating ROI.
- Ensured all social, website, and media content adhered to brand and marketing guidelines while maintaining HIPAA compliance.
Education
Bachelor of Arts - Media & Mass Communication
Sam Houston State University
Huntsville, TX05.2021
Skills
- Project Launch & Management (Asana)
- Employer Branding & Content Strategy
- Digital Marketing & Social Media Strategy
- Scriptwriting (video, digital, and feature stories)
- Interviewing & Narrative Development
- Video Production Support & Visual Storytelling
- AI Voiceover Narration (ElevenLabs)
- Creative Concept Pitching & Presentation
- Creative (Premiere, InDesign, Canva)
- Cross-Functional Collaboration with Design, Media, and MarComm Teams
Timeline
Senior Content Marketing Specialist
BlueForge Alliance
01.2024 - Current
Brand Marketing & Communications Manager
Korn Ferry
03.2022 - 01.2024
Recruitment Marketing Specialist
Kelly OCG
11.2021 - 03.2022
Marketing Coordinator
Brazos Valley Plastic Surgery
11.2018 - 11.2021
Bachelor of Arts - Media & Mass Communication
Sam Houston State University
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