TAYLOR MEANS
Ontario
Summary
Dynamic leader with a proven track record of excelling in sales coaching and branding. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
10
10
years of professional experience
Work History
Director of Sales and Marketing
FIU Products
01.2024 - 08.2024
- Managed sales promotions and marketing strategies on major social media sites as well through email and web campaigns.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Planned, staffed, and executed various B2B and B2C trade show events and expos.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Sales Manager
Nasswalk
10.2020 - 01.2024
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Attended industry events and conventions to expand sales opportunities.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
VP of Sales and Marketing
Trigg Labs
09.2017 - 10.2020
- Managed a 20 member sales & marketing team comprised of graphic artists, CRM administrator, marketing coordinators and sales staff.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition.
- Created strategic service roadmaps for new initiatives.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Sales Manager
Nasswalk
04.2014 - 09.2017
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Planned, staffed, and executed industry events and conventions to expand sales opportunities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Education
Marketing
North Central State College
MansfieldHigh School Diploma -
Shelby High School
Shelby, OH05-2009
Skills
- Advertising campaigns
- Sales coaching
- Competitor analysis
- Trade show management
- Product launches
- Sales pipeline management
- Partnership development
- Merchandising strategy
Accomplishments
- Awarded 2024 XBIZ Sales Executive of the Year
- Led initiatives within the company to be awarded 2024 SE Boutique Brand of the Year
- Nominated 2025 XBIZ Progressive Leadership Award
- Nominated 2023 XBIZ Sales Executive of the Year
- Nominated 2023 SE Sales Executive of the Year
Timeline
Director of Sales and Marketing
FIU Products
01.2024 - 08.2024
Sales Manager
Nasswalk
10.2020 - 01.2024
VP of Sales and Marketing
Trigg Labs
09.2017 - 10.2020
Sales Manager
Nasswalk
04.2014 - 09.2017
Marketing
North Central State College
High School Diploma -
Shelby High School
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