Taylor Meara
Lindon,UT
Summary
Multi-talented Senior Manager that is well-versed and highly effective at developing, executing and directing key improvements and launches in marketing, sales and community to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.
Overview
6
6
years of professional experience
Work History
Senior Manager, US Promotions & Marketing
Young Living Essential Oils
Lehi, Utah
04.2021 - Current
- Developed and executed launch plans for new products, services, and features.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Identified needs of customers promptly and efficiently.
- Designed promotional materials such as graphics, flyers, newsletters. to support product launches.
- Developed and implemented email marketing campaigns to increase customer engagement.
- Improved email experience by implementing welcome series emails, new sign up emails and more.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Created engaging content for multiple social media platforms, such as the company Blog, Instagram, and Facebook.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Created original concepts, art direction, and designs for multimedia projects.
- Organized cross-functional teams to produce creative content for campaigns.
US Promotions Manager
Young Living Essential Oils
Lehi, UT
04.2021 - 10.2023
- Developed short- and long-term strategic plans based on operational knowledge and data analysis to further company vision.
- Aligned processes and resource planning to drive overall business strategy.
- Drove revenue growth by leveraging knowledge of business and industry.
- Worked cross-functionally with multiple departments.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Coordinated inventory and merchandising displays for maximum appeal and affect.
- Created in-depth spreadsheets, which detailed trends and forecasts for revenue, profitability and expenses.
Global Culture & Training Manager
Young Living Essential Oils
Lehi, Utah
02.2018 - 04.2021
- Distributed culture surveys to gather information and feedback from staff.
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Created programs to help motivate employees to improve professional skill development and KPIs.
- Recruited and hired individuals demonstrating passion, dedication and added value to team.
- Put together company parties/events twice a year for a call center of 700+ employees.
- Mentored team members to succeed and advance within department and company.
- Planned and led training programs on staff development to enhance employee knowledge, engagement, satisfaction and performance.
- Received and reviewed candidate resume and job application submissions to approve or deny applicants for initial interviews.
- Created interview questionnaires, job descriptions and advertisements, pre-screening protocols and post-interview assessments.
- Oversaw 300+ new hires at a time going through training classes.
- Blended business's goals, mission and values with learning development initiatives to deliver high-quality training to employees.
Education
High School Diploma -
Stratford High School
Goose Creek, SC06.2013
Some College (No Degree) -
Utah Valley University
Orem, UTSkills
- Product Promotion
- Marketing Strategy Development
- Project Management
- Relationship Building
- Problem Solving
- Stakeholder Relations
- Employee Development
- Social Media Marketing
- Content Creation
- Vendor Relationships
Timeline
Senior Manager, US Promotions & Marketing
Young Living Essential Oils
04.2021 - Current
US Promotions Manager
Young Living Essential Oils
04.2021 - 10.2023
Global Culture & Training Manager
Young Living Essential Oils
02.2018 - 04.2021
High School Diploma -
Stratford High School
Some College (No Degree) -
Utah Valley University