Taylor Milano
New York,NY
Summary
Overview
9
9
years of professional experience
Work History
Digital Media Strategist
COX Media Group Long Island
10.2023 - Current
- Build strategic digital recommendations for potential and current clients that best fit the needs of the specific client
- Attend client needs assessment meetings and pitch meetings with sales team to uncover client’s goals
- Present digital recommendations and strategies with local market sales team to clients
- Complete insertion order details for all sold digital campaigns
- Consult and education sales team and clients on the digital media environment and digital marketing products
- Collaborate regularly with team members, including sales, product marketing, campaign operations, performance management and digital marketing analysts.
Campaign Manager – Luxury & Entertainment/Media Advertisers
The New York Times
04.2021 - 09.2023
- Primary post-sale contact for the NYT Luxury and NYT Entertainment/Media Sales Team and clients
- Ensure the accuracy of advertising contracts that bridge from the planning team to the internal management system
- Provide pre-launch creative demos and test links with tracker tags properly implemented
- Provide campaign reporting on request, as well as final reporting within five days of the campaign wrap date
- Collaborate with Sales on the campaign management strategy to ensure a successful campaign
- Monitor campaign pacing to identify and address campaigns in need of optimizations
- Investigate and address billing issues and disputes.
Campaign Manager
COX Media Group Long Island
10.2018 - 04.2021
- Handled all post-sale communication and responsibilities
- Tracked and monitored complete life cycle of the campaign, while applying effective optimization and implying insights to ensure the campaign performs to its absolute best
- Collaborated with creative services to produce quality and engaging ad creatives
- Responsible for pacing and fulfillment of multiple campaigns, including million-dollar digital campaigns
- Worked closely with team members in house and corporate offices to ensure maximum success of all campaigns.
Sales Administrative Assistant / Receptionist / Production Assistant
COX Media Group Long Island
09.2015 - 10.2018
- Served as front of house receptionist to assist all clients, listeners and visitors
- Handled special assignments such as script writing for a wide range of clients and provide production assistance
- Responsible for writing various scripts for radio spots, as well as recording and producing
- Served as a media coordinator to sales representatives, e.g., handle trafficking of radio spots, support other project needs
- Inputted all orders and production orders with extreme accuracy
- Provided administrative support to entire sales department, including special projects, office workflow, appointments, correspondence, presentations, data compilation, research and records control.
Education
BA – Major in Broadcast Journalism -
Penn State University
State College, PA05.2015
Skills
- Proficient in working with programs such as Google Ad Manager, MS Office, DV360, Google Ads, Google Campaign Manager, AdsWizz and Google Analytics as part of the digital order fulfillment process
Availability
Eager to start new projects and able to handle a heavy workload
Traits
Analytical, attentive, organized, articulate, flexible, driven, punctual and personable
Timeline
Digital Media Strategist
COX Media Group Long Island
10.2023 - Current
Campaign Manager – Luxury & Entertainment/Media Advertisers
The New York Times
04.2021 - 09.2023
Campaign Manager
COX Media Group Long Island
10.2018 - 04.2021
Sales Administrative Assistant / Receptionist / Production Assistant
COX Media Group Long Island
09.2015 - 10.2018
BA – Major in Broadcast Journalism -
Penn State University
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