Taylor Minor

• Planned and executed large-scale casino and community promotions, including events at the Caesars Superdome and other New Orleans venues.

• Partnered with vendors and sponsors for major sporting and entertainment events, including Super Bowl activations, ensuring cohesive on-brand experiences.

• Collaborated with advertising and marketing teams to develop creative assets, secure media coverage, and increase guest participation.

• Analyzed post-event data and guest engagement metrics to refine future campaigns and improve ROI.

• Led B2B rental operations, increasing repeat commercial rentals and building long-term client relationships.

• Improved operational efficiency by streamlining fleet logistics and service timelines in a $1 M + fleet.

• Utilized data reporting tools to monitor branch performance, track revenue metrics, and adjust strategies—boosting customer retention 15% and revenue 25%.

• Collaborated with marketing and sales teams to support local promotional efforts targeting logistics & transport businesses.

• Analyzed promotional performance and customer segmentation data using CRM tools; optimized offers and campaigns, improving redemption 40 %.

• Managed social media (Facebook, Instagram, Reels) and content calendars, driving 70 % + follower growth and boosting engagement by 150 %.

• Partnered with regional marketing and analytics teams to align casino promotions with brand strategy and guest demographics.

• Oversaw influencer collaborations, on-site video shoots, and digital storytelling initiatives that strengthened brand awareness across multiple platforms.

• Developed and executed themed events, contests, and VIP activations that increased repeat visitation and player satisfaction scores.

• Exceeded sales goals through expert product knowledge and personalized consultations.

• Led merchandising, inventory, and promotional setups for national campaigns.

• Collaborated with brand reps and corporate trainers to stay ahead of beauty trends and drive customer loyalty.

• Rotated across marketing, operations, and finance, gaining a 360° understanding of casino management.

• Coordinated promotional events, giveaways, and guest activations to increase casino traffic and engagement.

• Completed a 6-month leadership training program focused on data-driven decision-making and strategic planning.