Hi, I’m
TAYLOR MITCHELL
Experienced Marketing Leader
Atlanta,GA
Summary
Creative and engaging Account Manager bringing 8 years of dynamic and diverse management experience. Recognized for essential business acumen and focus through budgetary and deadline adherence, innovative sales techniques and concept solutions. Visionary leader dedicated to aligning organizational business goals with quality work to achieve consistent success.
Overview
6
years of professional experience
Work History
BRANDED ENTERTAINMENT NETWORKNew York, NY
Account Manager
05.2021 - 05.2023
Job overview
- Conceived and executed on a wide range of content campaigns to drive awareness, education, consideration, engagement and purchase among target audiences.
- Managed digital marketing strategy & programs, including but not limited to: SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Identified target audiences & cohorts, devised digital campaigns to drive engagement and conversion, and incorporated strategic optimizations to hit KPIs.
- Increased client's ROAS to over 2x in Q4 of 2022 through strategic implementation of paid and organic placements.
- Designed and wrote over 10 renewal/wrap report sales presentations securing $2.5M in new business.
TOWNSQUARE IGNITENew York, NY
Digital Account Manager
02.2020 - 05.2021
Job overview
- Managed day to day client relationships, overseeing a book of business that included over a 100 clients and campaigns across three U.S Markets.
- Executed client’s campaign/brand awareness, site traffic and content syndication through programmatic digital and social networking strategies.
- Created comprehensive post-campaign analysis (wrap up) reports with insights and recommendations for renewals and future RFPs to drive revenue growth.
- Supported and managed relationships with key digital partner accounts; liaised with sales/marketing team and partners to execute digital sales plans and marketing initiatives.
DISCOVERY COMMUNICATIONSNew York, NY
Marketing Investment Strategist
09.2017 - 02.2020
Job overview
- Managed $53-million-dollar budget/portfolio of multiple partners with various strategies for paid acquisition, along with processing invoices and generating POs for vendors on behalf of Discovery Communications.
- Developed and executed traditional advertising and digital marketing content distribution strategies for multimillion-dollar budgeted campaigns.
- Developed and executed RFPs and Program schedules for local and national branded campaigns through various brand partners.
- Optimized and managed budget across programmatic placements (radio, TV and digital) to deliver positive return on marketing investment.
Education
Georgetown University
MS from Integrated Marketing Communications
05.2017
Howard University
BA from Mass Communications
05.2014
NABEF
from Media Sales
06.2014
Skills
- Acquisition and Retention Strategies
- Analytics and Reporting
- Promotional Campaigns
- Online Marketing and Advertising
- Cross-Functional Team Leadership
- Campaign Performance Tracking
Timeline
Account Manager
BRANDED ENTERTAINMENT NETWORK
05.2021 - 05.2023
Digital Account Manager
TOWNSQUARE IGNITE
02.2020 - 05.2021
Marketing Investment Strategist
DISCOVERY COMMUNICATIONS
09.2017 - 02.2020
Georgetown University
MS from Integrated Marketing Communications
Howard University
BA from Mass Communications
NABEF
from Media Sales
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