Taylor Pease

Provide leadership and operational support for the Consumer Shopping UX design team that enables them to move faster and remain aligned with our engineering and product cross-functional partners. My horizontal role is all about optimizing communication/connection points, streamlining the UX design process, and driving product excellence.

• Partner with UX team leadership in defining team priorities aligned with our cross-functional partners' roadmaps and OKRs.
• Drive UX team operations and approval processes: resource allocation and quarterly/annual planning for all UX disciplines (UXD, VisD, UXR, UXCD, UXE) + PDLC.
• Identify team needs with regard to process, tools, documentation, and asset management, driving required changes to ensure the UX team is enabled to create excellent user experiences and make the most impact at scale.
• Provide clear communication to cross-functional team leads and senior management regarding program status, resource requirements, risks, and priorities.
• Point of contact and project partner for T/PgM counterparts. Deliver work in a way that builds trust across teams (eng/PM), making sure interdependencies are understood and planned for.

• Led the global web operations team and was responsible for the product, UX, and content strategy for multiple customer groups of uber.com. Responsible for scaling the web strategy and development globally, and defining the required internal infrastructure. Drove annual and biannual planning cycles.
• Managed a large-scale redesign of uber.com in 2018, delivering a new web design system; UX strategy changes drove conversion improvements for Rider (+37%) and Driver (+28%) signups.
• Led the design, development, and launch of a global CMS, driving significant internal efficiencies and 20% SEO growth; drove global adoption of the new platform, and built a governance model to achieve content at scale—going from 10 static web pages to over 100,000 worldwide.
• Developed the governance and product requirements for hyper-local content creation on uber.com, and traveled internationally to educate stakeholders.
• Defined the operating model and talent needed to deliver web as a Performance Marketing channel for Uber; grew the Global Web Operations team from 1 to over 20 total to allow for specialization and efficiency.
• Balanced roadmap to optimize customer experience and KPIs across 15+ business units, 70+ countries, and 600+ cities.
• Established sprint planning and stand-up cadence for the design and engineering teams, ensuring all web properties met WCAG 2.0 Level AA accessibility standards.
• Developed and launched platform capabilities: a shared design system and library, templates, blocks, and dynamic components; continual focus on developing scalable solutions.

• Collaborated with a cross-functional team to design and develop the digital customer experience. Defined the operating model and talent needed to maintain daily website operations and data-driven product enhancements for Pottery Barn's $1B+ e-commerce business, optimizing for usability, performance, and brand.
• Managed daily website production work, and led key site initiatives.
• Created launch plans for priority promotions with tight deadlines.
• Streamlined all web operations into a JIRA tracking system and rolled it out to 30+ stakeholders across the organization.
• Coordinated all site QA to ensure releases met the highest quality standards.

• Coordinated the design, development, and testing of product launches and revenue-driving web experiences. Loaded and maintained all customer-facing web content and assets through CMS platforms. Developed and managed project timelines and process documentation for the rest of the organization.
• Refactored SKU data and digital assets to migrate product data into an optimized product display.
• Developed a new site merchandising schema to leverage enhanced platform functionality.
• Implemented data-driven product optimizations, rankings, and cross-sells across all categories; drove site navigation reporting for all departments.
• Key contributor in a comprehensive site redesign and replatform.
• Coded emails and QA tested all sends prior to deployment.