Taylor Porter
Summary
Detail-oriented marketing professional with over 7 years of copywriting and branding experience in the commercial, medical, and IT industries. Shipley Associates Business Development certified and eager to bring strategy and breadth of knowledge to the next challenge.
Overview
7
7
years of professional experience
Work History
Freelance Technical Copywriter
CEdge Inc. | Medical Advantage | Merb's Candies
07.2020 - Current
- Crafted high-quality short/long-form content for various channels, including website copy, advertising campaigns, case studies, newsletters, email marketing, social media, and more.
- Wrote SEO-rich copy in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing, and legal requirements.
- Independently researched industry-specific news, best practices, and hot topics to position writing as a credible, trusted source.
- Customized brand messages to reach and capture target audience interest and drive engagement.
Business Development Manager
CEdge Inc.
06.2020 - Current
- Head the development of strategy and tactics using in-depth knowledge of customer needs, products, services, processes, and operations.
- Develop capture plans which both advocate for customer requirements and sell the business case to management.
- Lead multi-disciplined teams across multiple time zones and international locations.
- Forge partnerships/alliances with other companies both domestic and international to promote growth and retention.
Brand Manager (Consumer Packaged Goods)
CBD Kratom
04.2022 - 08.2022
- Teamed cross-departmentally on the creation, implementation, and maintenance of 7 different brand identities, products, packaging, and labels.
- Collaborated on all stages of the design process, from brainstorming and initial concepting to final production and building assets/guidelines for delivery to customers.
- Developed compelling verbal and visual stories through multiple mediums, print, video, in-person.
- Worked directly with the Marketing Director to ensure brand communication to consumers and shoppers is delivered on strategy with strong ROI.
Account Manager (Sales)
Lifetime Fitness Athletic
06.2019 - 06.2020
- Sourced, secured, and fostered B2B relationships resulting in long-term membership contracts for large member bases.
- Created awareness by connecting with the community inside and outside of the club on a daily basis.
- Implemented a consistent local community engagement strategy, including events, grand opening playbooks, & targeted initiatives resulting in long-term membership contracts for large member bases.
- Measured, analyzed, and improved marketing programs, always refining KPIs & reporting.
Sports Director
YMCA Of Greater St. Louis
09.2017 - 06.2019
- Oversaw 45+ staff members between two YMCAs with a quarterly average of over 500 kid, teen, and senior sports program enrollees.
- Cultivated and maintained relationships with community organizations, schools, sponsors, and other stakeholders to support the organization's programs and initiatives.
- Ensured effective financial management, including budget development, fund usage and approvals, monitoring, and reporting to the board of directors.
- Devised, implemented, and executed plans to grow the program and reach new families within the current geography.
Copywriter
2e Creative
06.2016 - 02.2017
- Lead content development for blogs, social media, websites, case studies, & email marketing.
- Collaborated with design, digital, and compliance teams to develop strong, integrated campaigns.
- Produced scientifically robust short & long-form materials for healthcare.
- Varied voice, style, & other characteristics demanded by the industry, company, or target audience at hand.
Education
Bachelor of Arts - Advertising & Marketing Communications
Webster University
St Louis, MO05.2016
Skills
- Copywriting
- Content Development
- Digital Marketing
- Google Workspace
- Search Engine Optimization
- Graphic Design
- Social Media Management
- Research & Analytics
- Wordpress
- Hubspot
Timeline
Brand Manager (Consumer Packaged Goods)
CBD Kratom
04.2022 - 08.2022
Freelance Technical Copywriter
CEdge Inc. | Medical Advantage | Merb's Candies
07.2020 - Current
Business Development Manager
CEdge Inc.
06.2020 - Current
Account Manager (Sales)
Lifetime Fitness Athletic
06.2019 - 06.2020
Sports Director
YMCA Of Greater St. Louis
09.2017 - 06.2019
Copywriter
2e Creative
06.2016 - 02.2017
Bachelor of Arts - Advertising & Marketing Communications
Webster University
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