Taylor-Rae Loatman

• Led research, design & project management for high-profile projects that revolutionized the user interface of the company's mainframe.
• Successfully turned around problematic projects by identifying major usability issues, leading to 30% improvement in user satisfaction.
• Conducted over 100 user interviews resulting in data-driven design improvements.
• Collaborated with cross-functional teams to define research objectives, ensuring alignment with product development throughout the furniture lifecycle.
• Applied a mix of qualitative and quantitative methods, including in-depth user interviews, usability tests, and surveys, to uncover insights that informed product improvements.
• Presented UX designs and solutions to company owners & executive team, evangelizing for user-centric design decisions.

Cost Savings & ROI:

• Re-designed E-commerce website resulting in increased revenue of $600,000.

• Obtained and analyzed experimental data to design optimal product research methodology and generated wireframes.
• Planned and designed user-based research projects for clients in collaboration with UX strategy.
• Implemented Google Analytics to collect user behavior data and developed custom data collection methods.
• Conducted regular usability testing which increased the user conversion rate by 15%.

ROI:

• Optimized user scenarios resulting into improved revenue of more than $20K.

• Designed highly engaging interactive user interfaces that complied with modern web standards.
• Designed UIs within frontend web frameworks, exploiting associated templates and tools to shorten development times.
• Converted abstract ideas and requirements into user personas and storyboards.
• Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
• Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.