Taylor Richardson
Chicago,IL
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning for the past nine years. Successfully managed teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
DIRECTOR OF DIGITAL MARKETING & CONTENT CREATION
CHICAGO PERFORMING ARTS
01.2022 - 10.2023
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Increased digital engagement by implementing innovative marketing strategies and campaigns.
- Optimized user experience through continuous website improvements and design updates.
SOCIAL MEDIA & CONTENT MANAGER
REDS ALEHOUSE
03.2015 - 12.2021
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
- Implemented analytics tools to track content performance, making data-driven decisions for optimization.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
PHOTOGRAPHER | OWNER
TAILORED SOCIAL PHOTOGRAPHY
01.2020 - Current
- Enhanced client satisfaction through exceptional editing skills, resulting in repeat business and referrals.
- Showcased diverse photography styles for clients to choose from, increasing portfolio versatility.
- Contributed to marketing materials with compelling visual content to increase brand awareness.
Education
Marketing Management -
RMIT UNIVERSITY
Melbourne, AustraliaMarketing Management and Apparel Merchandising -
KIRKWOOD COMMUNITY COLLEGE
Cedar Rapids, IowaSkills
- Photography
- Graphic Design
- Email Marketing
- SEO & SEM
- Creative Strategy
- Adobe Photoshop Lightroom InDesign
- Branding
- Keyword Research
- Website Design
- Microsoft Office
- Google Analytics
- Photo Editing
Certification
GOOGLE PROFESSIONAL CERTIFICATION - Google Digital Marketing & E-commerce Specialization
Timeline
DIRECTOR OF DIGITAL MARKETING & CONTENT CREATION
CHICAGO PERFORMING ARTS
01.2022 - 10.2023
PHOTOGRAPHER | OWNER
TAILORED SOCIAL PHOTOGRAPHY
01.2020 - Current
SOCIAL MEDIA & CONTENT MANAGER
REDS ALEHOUSE
03.2015 - 12.2021
Marketing Management -
RMIT UNIVERSITY
Marketing Management and Apparel Merchandising -
KIRKWOOD COMMUNITY COLLEGE
GOOGLE PROFESSIONAL CERTIFICATION - Google Digital Marketing & E-commerce Specialization
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