Summary
Overview
Work History
Education
Skills
Timeline
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Taylor Roman

Washington,DC

Summary

Passionate Marketing and Communications professional with extensive experience creating, implementing and reporting on marketing campaigns for private and public sector clients. Skilled project manager with a deep understanding of behavioral economics and consumer psychology.


Overview

8
8
years of professional experience

Work History

Communications Consultant

Granicus
11.2021 - Current
  • Manage client relationships for 4+ state and federal clients at a time.
  • Create, implement and report on marketing campaigns, which perform at an average 18% above benchmark (2023).
  • Manage project teams of coordinators and consultants against complex scopes spanning multiple years.

Associate Marketing Manager

Graduate Management Admission Council, GMAC
01.2020 - 11.2021
  • Coordinated and executed product marketing efforts, guiding 6 international teams towards optimized digital engagement.
  • Improved web traffic by 336% and engagement by 32% (for internal marketing division) over the course of 1.5 years.
  • Compiled and deliver bi-weekly performance reports to Executive Leadership Team.
  • Managed and edited a corporate podcast, which garnered an audience of 300+ average monthly listeners.

Brand and Sales Consultant

Harley Davidson
01.2021 - 05.2021
  • Created social and programmatic marketing campaigns (local and state)
  • Consulted on brand strategy and aesthetics for Southeast US market

Marketing Producer

U.Group
04.2018 - 01.2020
  • Developed the creative strategy for experiential and AI ad campaigns
  • Grew social followings and social engagement for 9+ clients, resulting in an average 135% increase in followers and 215% increase in engagement
  • Compiled and delivered campaign performance analysis on a bi-weekly basis
  • Assisted in website migrations for private and public sector clients

Marketing/ Branding Intern

Thomond
10.2016 - 12.2016
  • Grew sales for DTC product by 22% on social media alone
  • Managed and grew 10+ clients' social media platforms
  • Worked with entrepreneurs to develop ad strategies suited to their businesses

Marketing Strategist Intern

U.Group
05.2016 - 08.2016
  • Developed strategic messaging for national advertising campaigns
  • Grew clients social followings by an average 340% and social engagement by 210%
  • Facilitated media buying for nationally-reaching ad campaigns

Education

Bachelor of Arts - Strategic Communications, Marketing

Elon University
Elon, North Carolina
2018

Skills

  • Technical Skills: Google Analytics, Google Tag Manager, Google AdWords, Google Data Studio, HubSpot, MRI, Meltwater, SEMrush, MOZ, Excel, Tabelau
  • Languages: English, Italian

Timeline

Communications Consultant

Granicus
11.2021 - Current

Brand and Sales Consultant

Harley Davidson
01.2021 - 05.2021

Associate Marketing Manager

Graduate Management Admission Council, GMAC
01.2020 - 11.2021

Marketing Producer

U.Group
04.2018 - 01.2020

Marketing/ Branding Intern

Thomond
10.2016 - 12.2016

Marketing Strategist Intern

U.Group
05.2016 - 08.2016

Bachelor of Arts - Strategic Communications, Marketing

Elon University

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Taylor Roman