Taylor Sheffield
Fayetteville,AR
Summary
Skilled journalist with experience in reporting on a wide range of stories. Dedicated to uncovering stories readers care about and maintaining high standards of journalistic ethics. Hardworking and reliable with entrepreneurial spirit and passion for developing and reporting on engaging, inclusive content. Versed in writing and editing for multiple digital media platforms, social media, and online platforms. An attentive individual with a drive to work in fast-paced environments. Engaging demeanor with great communication skills. Known for meeting tight deadlines and delivering high-quality work under pressure.
Overview
2
2
years of professional experience
Work History
News Reporter
UATV
09.2022 - 11.2023
- Researched and produced news reports.
- Delivered breaking news and special event coverage to community.
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Interviewed individuals from all cultures for diversity stories.
- Identified and secured multiple information sources for each story to provide accurate, credible news coverage.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Collaborated with editors and other staff members to refine story angles and content.
- Researched and analyzed newsworthy events, trends and issues.
- Reported from field locations and wrote stories under tight deadlines.
- Edited, proofread and fact-checked content for accuracy.
- Communicated with and responded to audiences to build trust and enhance impact of news coverage.
Producer
UATV
09.2022 - 11.2022
- Worked with a team of four to communicate effectively what was needed from them when building shows.
- Rotated every week between producer, assistant producer, field producer, and digital.
- Adapted with anchors and control room operators on any changes made before, or during shows.
- Shot VO and interviewed for SOTS in newscasts.
- Edited in Adobe Premiere Pro for clean visual appeal in the show.
- Built thirty-minute newscasts using inception, expression, and streamline to build content that is engaging, yet informative.
- Managed news production with an organized mindset, presenting cohesive sequences to audiences.
- Verified factual accuracy of news stories to maintain viewer confidence.
- Coordinated coverage for upcoming events.
- Diversified storytelling techniques to match different content and keep audiences engaged.
Social Media Ambassador
JJs Grill
02.2023 - Current
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Researched and identified new opportunities for increasing company's social media presence.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Broadcast Services Assistant
Razorback Sports Network
08.2022 - 02.2023
- Established and maintained relationships with credible sources.
- Kept signal strong, clear and reliable with continuous monitoring and optimization of broadcast equipment.
- Worked with RSN full-time staff to strengthen audio and video quality during broadcasts.
- Worked closely with management to provide effective assistance for specific aspects of sports operations.
- Adjusted controls on station console to regulate transmission fidelity, contrast, and brightness.
- Selected sources from which programming would be received or through which programming would be transmitted.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
Sideline Reporter Intern
CBS Sports
10.2021 - 11.2021
- Completed research, compiled data from players and coaches, and produced timely reports.
- Created content for Razorback Football in their match between Auburn and Missouri in the Fall of 2021 for platforms to attract broad audiences.
- Captured excellent photos to provide imagery for stories.
- Helped write stories, developed leads, and constructed headlines.
- Followed up on leads for information regarding news and events.
Education
Bachelor of Arts - Broadcast Journalism
University of Arkansas, Fayetteville
Fayetteville, AR12.2023
Skills
- Newscast Planning
- Newswriting/Shooting & Editing/Proofreading
- Graphics Creation
- Conducting Interviews
- Building Professional Relationships
- Audience Engagement
- Social Media Expertise
- Story Pitching
- Critical Thinking
- Digital Content Management
- Grammatical Skills
- Content Creation
- Team Coordination
- Audience Segmentation
Timeline
Social Media Ambassador
JJs Grill
02.2023 - Current
News Reporter
UATV
09.2022 - 11.2023
Producer
UATV
09.2022 - 11.2022
Broadcast Services Assistant
Razorback Sports Network
08.2022 - 02.2023
Sideline Reporter Intern
CBS Sports
10.2021 - 11.2021
Bachelor of Arts - Broadcast Journalism
University of Arkansas, Fayetteville
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