Summary
Overview
Work History
Education
Skills
Involvement
Projects
Awards, Accomplishments, and Honors
Timeline
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Taylor Smith

Sarasota,FL

Summary

Aspiring marketer, passionate about media, entertainment, and pop culture, with hands-on experience in brand marketing, social media, and event promotions. Skilled at coordinating campaigns, managing creative assets, and collaborating with teams to deliver engaging marketing strategies. Proficient in Excel, PowerPoint, Photoshop, and data analysis, with a strong foundation in business analytics, and a drive to grow in the entertainment industry.

Overview

4
4
years of professional experience

Work History

Marketing Support Staff

Seminole Sports Marketing
Tallahassee, FL
08.2024 - 05.2025
  • Executed in-game promotions and sponsorship activations for FSU football, basketball, and Olympic sports
  • Worked in the press box on game days, assisting with scripting, timing, and in-game coordination, while executing sponsorship activations, fan campaigns, and VIP experiences
  • Optimized Spear It Rewards programming resulted in a 32% increase in student attendance at events, with multiple games drawing over 1,000 fans
  • Contributed to branding initiatives for FSU Athletics’ $260M multimedia rights partnership to enhance fan engagement

Social Media Coordinator

Epilepsy Foundation
Tallahassee, FL
08.2024 - 05.2025
  • Launched on-campus chapter, increasing membership from seven to 146 students in under one year through social media and community outreach
  • Developed fundraising initiatives, partnering with local restaurant for ‘Share It Night,’ securing 15% of sales for epilepsy awareness programs
  • Managed Instagram campaigns that increased chapter following by 50%, enhancing donations and engagement

Social Media and Branding Team

Strike Magazine
Tallahassee, FL
01.2022 - 01.2024
  • Developed and designed unique social media video clips for largest student-run magazine to promote events and enhance brand awareness
  • Captured behind-the-scenes footage and sneak peeks for digital campaigns prior to magazine premiere
  • Supported photoshoots, gaining experience in setup, styling, and creative execution

Marketing Intern

Certara
Princeton, NJ
06.2021 - 09.2023
  • Developed and executed B2B social media marketing campaigns to drive brand awareness and lead generation in the pharmaceutical and biotech space, targeting key decision-makers across multiple platforms
  • Conducted a market research project on a software company being considered for acquisition, analyzing industry trends, competitor positioning, and market demand to assess its potential value
  • Compiled findings into detailed reports and dashboards, presenting key insights and strategic recommendations to the Chief Marketing Officer (CMO) to support high-level decision-making

Education

Bachelor of Science - Marketing; Concentration: Business Analytics

Florida State University
Tallahassee
05-2025

Skills

  • Social media marketing
  • Community engagement
  • Digital campaign management
  • Project management
  • Brand marketing
  • Data analysis
  • Market research
  • Marketing strategy
  • Event planning
  • Team collaboration
  • Communication skills
  • Organization administration
  • Virtual reality marketing
  • Excel certified
  • Google Ads certified

Involvement

Zeta Tau Alpha | Tallahassee, FL 

08/2021 – 05/2025

Bid-day Head

  • Oversaw the planning and execution of Bid Day, managing a $25,000 budget and leading a team of 50 to create a welcoming and memorable experience for new members
  • Collaborated with the executive board and local businesses to coordinate all aspects of the event

Sisterhood Director

  • Directed a team in planning and organizing chapter events, including coordinating logistics for gatherings and external activities
  • Managed a $15,000 budget each semester, developing spreadsheets to track expenses, oversee event budgets, and ensure financial accountability

Academic Mentor

  • Held weekly meetings with members to provide support, tutoring, and mentorship

Recruiter

  • Interviewed and evaluated over 50 candidates across three recruitment rounds, selecting members aligned with organizational values and goals

Projects

Honors Research

Gauging Generosity

Entrepreneurial Pitch

International Works

Capstone Collection

Fashion Media Research Project

Awards, Accomplishments, and Honors

  • Honors College, Florida State University, 01/22 - 05/25
  • Order of Omega, Leadership Honor Society, Florida State University, 10/24 - 05/25
  • Phi Kappa Phi, Honor Society, Florida State University, 08/24 - 05/25
  • President's and Dean's List, Florida State University, 09/22 - 05/25
  • Summa Cum Laude Recognition, Florida State University, 05/25
  • Honors Medallion Recognition, Florida State University, 05/25

Timeline

Marketing Support Staff

Seminole Sports Marketing
08.2024 - 05.2025

Social Media Coordinator

Epilepsy Foundation
08.2024 - 05.2025

Social Media and Branding Team

Strike Magazine
01.2022 - 01.2024

Marketing Intern

Certara
06.2021 - 09.2023

Bachelor of Science - Marketing; Concentration: Business Analytics

Florida State University