Taylor Sterry
Huntington,USA
Summary
Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering 5 years of expertise overseeing individual projects and brand development.
Overview
11
11
years of professional experience
Work History
Graphic Designer/Marketing Specialist
a4 Media
01.2022 - Current
- Designed and developed a company wide re-brand with custom imagery, messaging and a fresh color palette
- Delivered wide variety of art and creatives: display ads, printed materials, website assets
- Designed and developed new company website
- Supported social media content and creatives.
- Improved website lead traffic by ~20% with new website launch
- Conducted usability testing using Google analytics to optimize how users engage with the site
- Worked with two internal product teams to develop their branding, messaging and online presence
- Doing double duty as marketing specialist and overseeing product development ignited a passion for Product Management
Graphic Designer/Digital Illustrator/Visual Designer
Freelance
01.2014 - Current
- Began taking digital artwork requests for clients as a hobby and passion
- Became proficient with the Adobe Suite including Illustrator, InDesign and Photoshop, shifted to logo creation, graphics and overall branding
- Expanded into website consultation; taking cookie cutter website builders and making them entirely customized, unique and on-brand
- Customizing website and product templates led to a unique insight into how products were built, used and maintained
- Interest in Product Design and Development led to next career step at a4 media
Design Intern
Bullhorn Creative
01.2016 - 03.2016
- Assisted in research development for client branding.
- Performed photo and video color correction tasks to facilitate pre-production graphics wrap-up work.
- Participated in performance improvement activities or meetings and recommended actions to improve results.
- Created product, website and infographic illustrations to enhance company brand and promote cohesive marketing strategy
- Knowledge of the inner workings of an ad agency gave the confidence to become a freelancer
Education
B.F.A in Studio Art -
University of Kentucky, College of Fine Arts
05.2014
Skills
- Product Design
- Website Design
- Graphic Design
- Corporate Branding
- Wireframing and Prototype Design
- User Interface (UI) Design
- Branding Strategies
- Product Management
Life Philosophy
"Nature is a haunted house- but Art- is a house that tries to be haunted" - Emily Dickinson
Websites
Software Knowledge
- Adobe Creative Suite
- Figma
- Procreate
- Microsoft Office Suite
Timeline
Graphic Designer/Marketing Specialist
a4 Media
01.2022 - Current
Design Intern
Bullhorn Creative
01.2016 - 03.2016
Graphic Designer/Digital Illustrator/Visual Designer
Freelance
01.2014 - Current
B.F.A in Studio Art -
University of Kentucky, College of Fine Arts
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