TAYLOR TALKINGTON
Grove City
Summary
Proven analytical and problem solving abilities built in a fast-paced media environment. Leveraging data analysis and performance monitoring experience to transition into a new field. Adept at uncovering trends and delivering insights that guide strategic decisions.
Overview
4
4
years of professional experience
Work History
Media Analyst
Scotts Miracle-Gro
03.2024 - Current
- Developed data driven insights to assist in channel optimization and allocations while supporting forecasting within the organization's media planning process.
- Built scalable media performance dashboards that enabled company wide insight to into progress of national and regional campaigns.
- Presented precise, stakeholder friendly presentations on testing results, performance trends, and competitive shifts to support executive decision making.
- Upheld alignment between media, analytics, and BI stakeholders by establishing standardized data definitions, taxonomies, and reporting frameworks.
Media Planner
Fahlgren Mortine
10.2021 - 03.2024
- Maximized media spend for $1.4M Ohio Tuition Trust Authority Act campaign, increasing and optimizing performance on reduced budgets by evaluating historical performance and strategically determining digital media partners.
- Expanded YMCA Treasure Valley, Idaho membership enrollment by 13%, by creating strategic audience profiles and implementing lead generation social campaign strategies.
- Enhanced click performance for Capital University by 18% in a two-year time frame, while planning and optimizing based off historical performance.
- Strengthened strategic planning decisions for eight fiscal plans by developing in depth campaign reports, Looker Studio dashboards, while providing high level insights from digital, paid social, video, and paid search placement data.
Education
Bachelor of Science - Advertising
Kent State University
Kent, OH05.2020
Skills
- Attention to detail
- Organization
- Creative problem solving
- Marketing Cloud Intelligence
- Looker Studio
- Google Analytics
Timeline
Media Analyst
Scotts Miracle-Gro
03.2024 - Current
Media Planner
Fahlgren Mortine
10.2021 - 03.2024
Bachelor of Science - Advertising
Kent State University