Taylor Vanden Bout
Butte,MT
Summary
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Overview
8
8
years of professional experience
Work History
Marketing Manager
Williston Automotive
04.2022 - Current
Marketing Manager
Butte Auto Group
06.2020 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Optimized website content for improved search engine rankings and increased web traffic.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Account Executive
Spectrum Reach
09.2019 - 06.2020
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Implemented innovative tactics for lead generation, increasing overall conversion rates substantially over time.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Created and executed account strategies to translate organizational goals into client activities.
Marketing Administrator
Ressler Motors
09.2015 - 09.2019
- Enhanced brand recognition by implementing innovative marketing strategies and campaigns.
- Boosted social media engagement with the creation of unique and captivating content.
- Improved customer relationships through effective email marketing campaigns for personalized experiences.
- Increased website traffic by optimizing search engine rankings using SEO best practices.
Education
Master of Arts - Business Administration
Strayer University
04.2025
Bachelor of Science - Business Marketing And Business Management
Montana State University
Bozeman, MT05.2014
Skills
- Customer Acquisition
- Public and Media Relations
- Partnership Development
- Digital Marketing
- Data Analytics
- Budget Administration
- Brand Development
- Advertising Management
- Event Planning
- Brand Management
- Public Relations
- Media Buying
- Graphic Design
- Copywriting
- Content Creation
- Social Media Management
- Web Analytics
- Relationship Building
- Salesforce CRM Software
- Budget Forecasting
- Contract Negotiation
- Promotional Events
- Search Engine Optimization
- Google Analytics Understanding
- Adobe Creative Suite
- Brand Positioning
- Social Media Strategy
- MS Office Suite
Accomplishments
2023 Recipient of Butte's 20 Under 40
Timeline
Marketing Manager
Williston Automotive
04.2022 - Current
Marketing Manager
Butte Auto Group
06.2020 - Current
Account Executive
Spectrum Reach
09.2019 - 06.2020
Marketing Administrator
Ressler Motors
09.2015 - 09.2019
Master of Arts - Business Administration
Strayer University
Bachelor of Science - Business Marketing And Business Management
Montana State University
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