Taylor Voorheis
Las Vegas,NV
Summary
Client service professional with a proven track record in managing and implementing brand and business strategies to enhance company performance. Possesses strong expertise in the Marketing and Distribution industries, focusing on delivering exceptional customer service and elevating brand awareness. Known for strategic planning capabilities, key relationship management, and proficient inventory management while adapting effectively to market dynamics. Aiming to leverage skills to drive further growth and innovation within a collaborative environment.
Overview
9
9
years of professional experience
Work History
Marketing and Merchandising Manager
BEX Sunglasses
Las Vegas, NV
03.2023 - Current
- Developed and executed comprehensive marketing strategies to drive brand awareness and achieve business objectives.
- Collaborated with cross-functional teams to ensure cohesive marketing initiatives and effective product launches.
- Oversaw the planning and management of marketing campaigns, ensuring alignment with brand positioning and performance metrics.
- Collaborated with vendors and suppliers to negotiate purchasing terms, ensuring cost-effectiveness and quality standards.
- Located vendors of materials, equipment or supplies to conduct interviews, determining product availability and terms of sales.
- Oversaw the visual merchandising of products in-store and online to enhance customer experience and drive sales.
- Organized and managed multiple events simultaneously, ensuring that all deadlines were met.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
- Designed event themes and booth spaces, lighting and visual equipment, and promotional materials to enhance event atmosphere.
Trade Development Director
Summit Spirits and Wine
Las Vegas, NV
08.2021 - 03.2023
- Developed, maintained and deepened strategic partnerships with agencies, vendors and industry leaders.
- Sourced and managed logistics and supplier bids for supply chain needs.
- Investor relations and financial accounting oversight.
- Generated new business by reaching out to prospective clients by e-mail and identified new opportunities for existing clientele.
- Aligned activities with corporate objectives by coordinating sales and marketing.
- Executed and updated marketing plans to increase branding exposure, customer traffic, and sales.
- Built and maintained relationships with peers and upper management to drive team success.
- Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
Director of Digital Marketing
RWT Marketing LLC
Las Vegas, NV.
06.2019 - 08.2021
- Work with onsite Vice President of Marketing to create and implement campaigns for high-end beverage and national accounts.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Measure and report performance of all digital marketing campaigns and assess against goals.
- Worked with distributor partners to solidify brand market share and secure product shipments.
Advanced Cashier / Sales Lead
Express Factory Outlet
Columbia, MO
08.2018 - 06.2019
- Led a sales team to meet company sales goals and quotas.
- Offered product and service consultations and employed upselling techniques.
- Helped customers find specific products based on needs, answered questions, and offered product advice.
- Took responsibility in opening cashier work, restocking, and efficiently preparing the store for customers.
- Learned roles of other departments to provide coverage and keep store operational.
- Maintained knowledge of current promotions and exchange guidelines.
- Built trusting relationships with customers by making personal connections.
Photographic Consultant
Creve Coeur Camera
Columbia, MO
02.2016 - 04.2018
- Adhere to company's selling and marketing objectives while catering to the customers' needs.
- Provided myself as an educator on fundamental product specifications.
- Cultivated impactful relationships with customers and drove business development by delivering product knowledge.
Education
Bachelor of Science - Business Administration - Marketing
University of Missouri
Columbia, MO.12.2019
Skills
- Product merchandising and distribution
- B2B and B2C sales
- Manager and Director experience
- Bid Sourcing and Cost Analysis
- Warehouse Purchasing
- Inventory Management
- Product Management and Pricing
- CRM management
- Clientele Portfolio Management
- Trade Show Management
- Market expansion
- Proficient in all Microsoft Office and Adobe platforms
- Post-sales support
- Excellent phone etiquette
- 8 years of customer service
- Brand development
- Problem solving
- Website development
- Marketing Expertise
- Educator
Timeline
Marketing and Merchandising Manager
BEX Sunglasses
03.2023 - Current
Trade Development Director
Summit Spirits and Wine
08.2021 - 03.2023
Director of Digital Marketing
RWT Marketing LLC
06.2019 - 08.2021
Advanced Cashier / Sales Lead
Express Factory Outlet
08.2018 - 06.2019
Photographic Consultant
Creve Coeur Camera
02.2016 - 04.2018
Bachelor of Science - Business Administration - Marketing
University of Missouri
Similar Profiles
Aman ChoudharyAman Choudhary
CNC Machinist at BEX Engineering limitedCNC Machinist at BEX Engineering limited
Thomas FallonThomas Fallon
Labourer at Bex ConstructionLabourer at Bex Construction
Sherrie McCollumSherrie McCollum
Copywriter at BEX Realty, LLCCopywriter at BEX Realty, LLC