Taylor Zion
Broomfield,CO
Summary
6+ years of digital marketing experience with successful track record of driving complex campaigns in paid social, paid search, and programmatic display. Achieved 193% increase in activations at a 33% lower cost YoY, a 64% increase in multi-package sales, and 18% increase in annual subscriptions in 6 months. Experienced in media planning, budget management exceeding $1 Million per month, and analyzing campaign performance.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Ria Money Transfer
Denver, CO
09.2023 - Current
- Led mobile app user acquisition campaigns across Canadian and Chilean markets, achieving year-over-year install growth of up to 62% and new customer growth of 110%, while lowering cost per acquisitions by as much as 44%.
- Optimized Meta, Google, and Apple Ads campaigns to contribute to 30%+ revenue growth year over year during key seasonal events such as Ramadan and Mother’s Day, demonstrating strong market localization and seasonal strategy.
- Delivered high-efficiency gains during the Christmas campaign, driven by rigorous performance testing and budget reallocation, contributing to an increase in revenue of 108%.
- Owned and managed end-to-end campaign execution, including creative testing, geo-targeting, and budget optimization, across paid search, social, and app store channels.
- Developed and implemented testing frameworks that improved conversion rates and reduced acquisition costs across multiple LATAM and North American regions.
- Provided ongoing performance reporting with actionable insights, driving continuous improvement in customer acquisition strategies, and media spend efficiency.
- Collaborated cross-functionally with global marketing teams to align digital performance efforts with broader brand and growth objectives.
Marketing Lead
Sling TV
Englewood, CO
12.2022 - 08.2023
- Plan and monitor weekly digital marketing spend across platforms including search, social, programmatic, up to $15 Million annually
- Create detailed media plans for major activation driving events which increased activations by 193% and improved CPA by 33% YoY
- Monitored buying strategies and optimized effectiveness of digital campaigns including programmatic, display, and social.
- Presented findings to stakeholders and executive leadership and fielded questions to help refine strategies.
- Created proposals for service and product strategies based on marketing data.
- Developed and managed all external and vendor relationships
Paid Media Lead
Sling TV
Englewood, CO
10.2021 - 12.2022
- Introduced new marketing strategies, increasing multi-package sales by 64% YoY.
- Identified new target audiences which increased annual subscriptions by 18%.
- Drove consistent, above-benchmark campaign results including exceeding forecasted activations by over 115%
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
Associate Digital Advertising Specialist
Dealer Inspire Inc.
Naperville, IL
06.2019 - 03.2021
- Managed digital marketing strategies for up to 70 clients across platforms such as Google AdWords, Youtube, Facebook, Bing, and Twitter.
- Monitored and optimized monthly ad spend for all clients across all ad platforms and developed a budget proposal when necessary to meet and exceed KPIs.
- Presented campaign performance reporting with insights and optimization recommendation to the client.
Education
Bachelor of Science - Marketing
Aurora University
Aurora, IL2019
Bachelor of Science - Finance
Aurora University
Aurora, IL2019
Skills
- Search Engine Marketing (SEM)
- Facebook Ads
- Programmatic Ads
- Written and Verbal Communication
- Marketing Strategy
- Budget Planning and Management
- Display Marketing
Timeline
Digital Marketing Specialist
Ria Money Transfer
09.2023 - Current
Marketing Lead
Sling TV
12.2022 - 08.2023
Paid Media Lead
Sling TV
10.2021 - 12.2022
Associate Digital Advertising Specialist
Dealer Inspire Inc.
06.2019 - 03.2021
Bachelor of Science - Marketing
Aurora University
Bachelor of Science - Finance
Aurora University
Similar Profiles
Victoria VilchezVictoria Vilchez
Sr. Project Manager | Finance Ops at RIA Money TransferSr. Project Manager | Finance Ops at RIA Money Transfer
Liliana Teran SaucedoLiliana Teran Saucedo
Territory Manager at Ria Money TransferTerritory Manager at Ria Money Transfer
Rodrigo De La FuenteRodrigo De La Fuente
Product Manager at Ria Money TransferProduct Manager at Ria Money Transfer
BLAKE SWEARINGENBLAKE SWEARINGEN
Route Sales Representative at GRIT Marketing GroupRoute Sales Representative at GRIT Marketing Group
Susan KubinSusan Kubin
Volunteer at City Of BroomfieldVolunteer at City Of Broomfield