Taylor Cozart
Summary
Professional social media specialist offering several years of experience in marketing. Offering expertise in working with dynamic range of personalities and building lasting client relationships. Pursuing new challenge overseeing content and campaigns for high-value clients.
Overview
3
3
years of professional experience
Work History
Social Media Specialist
Sheds Direct Inc.
10.2023 - Current
- Increased brand awareness by developing and implementing targeted social media campaigns
- Generated leads through effective paid advertising campaigns on Facebook and Instagram
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions
- Collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision makers
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity
Dir. of Content Creation and Strategic Development
MorningBird Media
01.2023 - 12.2023
- Increased brand visibility by developing and implementing a content strategy tailored for the target audience
- Created an editorial calendar to streamline content production and ensure consistent publishing schedules
- Developed data-driven content marketing campaigns, resulting in higher conversion rates and improved metrics
- Established partnerships with influencers and industry experts, amplifying brand messaging and expanding reach
- Analyzed web analytics to identify trends, optimize content performance, and inform future strategies
- Spearheaded public relations efforts by crafting press releases, securing media coverage, and coordinating events promoting company initiatives
- Monitored online presence of the company's brand to engage with users and strengthen customer relationships
- Designed and implemented social media strategies to align with business goals
Director of Content Creation
FGRAccel
04.2021 - 11.2022
- Developed engaging content for drivers in the NASCAR Xfinity and Truck Series
- Developed engaging sponsor content creation.
- Photograph/Videography
- Export and Analyze Socials Analytics
- Managed social media presence across multiple platforms including Facebook, Twitter, Instagram, TikTok, and LinkedIn.
- Hospitality, Sponsor and Fan Meet & Greets
- Formed strategic partnerships and connected with potential clients to drive business development.
- Supervised creation of exciting merchandise to catch the attention of fans
- Created visually appealing graphics for use in social media posts, increasing user engagement and shareability
- Organized successful promotional events, both online and offline, resulting in increased brand exposure and customer acquisition
- Conducted regular competitor analysis to stay up-to-date with industry trends
- Coordinated with the PR team in managing crisis situations on social media platforms effectively mitigating potential reputational damage.
Education
Bachelor of Arts in Sports Management - Sports Management
Belmont Abbey College
Belmont, NC05-2020
Skills
- Content Marketing
- Brand Management
- Content Management
- Company Branding
- Social Media Posting
- Social Media Strategy
- Digital Marketing
- Social Media and Promotions
Timeline
Social Media Specialist
Sheds Direct Inc.
10.2023 - Current
Dir. of Content Creation and Strategic Development
MorningBird Media
01.2023 - 12.2023
Director of Content Creation
FGRAccel
04.2021 - 11.2022
Bachelor of Arts in Sports Management - Sports Management
Belmont Abbey College
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