TAYLOR F. DUPREE
Miami,FL
Summary
Skilled Hospitality Marketing and Events Manager aiming to leverage over 5 years of experience in marketing roles. Well-versed in analyzing consumer behavior to drive growth and improve digital and external performance. Hardworking and meticulous with an excellent work ethic and strong business acumen.
Overview
5
5
years of professional experience
Work History
Account Manager
Foodie Tribe
Miami , Florida
03.2022 - Current
- Manage portfolio of accounts for business, and lead account team.
- Develop and implement strategic plans to manage and grow accounts.
- Understand clients’ needs and identify new business opportunities within Foodie Tribe’s company account list.
- Deliver engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Analyze account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
- Liaise with external customers and internal departments to provide and gather information enabling customer requirements to be met.
- Develop innovative and creative sales pitches to expand prospect understanding of company.
Social Media Manager
Bar One Miami Beach
Miami, FL
04.2021 - 12.2021
- Managed execution of restaurant sponsored events, private celebrity parties, and press promotional activities.
- Managed all social media platforms and executed monthly schedules via Sprout Social.
- Developed and executed appropriate external advertising budgets via paid Instagram and Facebook Ads.
- Recruited paid talent and executed monthly content shoots capturing food, property, and restaurant events.
- Provided monthly social media and marketing campaign reporting.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Jr Marketing & Social Media Manager
Clevelander South Beach
Miami, FL
12.2020 - 05.2021
- Developed and maintained 4 social media calendars for hotel properties and restaurants.
- Developed and coordinated production of marketing and promotional materials.
- Developed plans, programs and promotions to improve market penetration and meet corporate objectives.
- Responsible for updating website and third party platform content as necessary with all sensitive information (hours, menu changes, imagery, etc.)
- Collaborated with marketing team and graphic designers to implement strategies for social growth.
- Demonstrated community management through strong engagement practices.
- Acted as primary contact for influencers, media and photographers for collaborations.
Social Media Manager
Chicken and The Egg & The Butchershop Miami
Miami, FL
08.2019 - 11.2020
- Researched and implemented strategic partnerships with other local brands, creating customized offerings based on demographic.
- Increased social community engagement through dynamic, creative content using Instagram and Facebook stories and feed.
- Organized and maintained company creative portfolio including photo assets, templates and brand related content.
- Acted as primary contact for influencers, media, and photographers for partnerships.
- Built and executed social media strategies through research, benchmarking, messaging, and audience identification.
- Established relationships with local influencers and local community organizations.
- Assisted with crisis management, bad reviews, and negative news communications.
- Tracked and analyzed analytics reports to gain insight on traffic and demographics.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Marketing and Events Manager
Earls Kitchen and Bar- Prudential Center
Boston, MA
05.2017 - 06.2019
- Executed all digital advertising campaigns, including, Yelp, Facebook, Instagram, and geofencing mobile ads.
- Hosted meetings with influencers and media outlining collaborative projects.
- Planned and executed marketing campaigns with head office to exceed sales.
- Created monthly budget plans for in-store marketing rollouts and seasonal projects.
- Created and outlined expense analysis reports by specific deadlines.
- Responsible for generating private event sales first proactively, second organically.
- Responsible for effective event contract management and financial documentation.
- Established event sales objectives by creating sales plan and quotas.
- Achieved sales financial objectives by forecasting requirements, preparing annual budgets, scheduling expenditures, analyzing variances, initiating corrective actions.
- Maintained and updated Triple Seat and scheduled weekly CRM email blasts.
- Identified trends and insights, and optimized spend and performance based on insights.
Education
Bachelor of Science - Business Administration -Marketing
Worcester State University
Worcester,MA05.2016
Skills
- Project Management
- Data Collection and Analysis
- Microsoft Office Suite
- Data Visualization
- Expert In Paid Advertisement (Instagram & Facebook)
- Professional Photographer & Content Creator (Sony a6400)
- Adobe Marketing Cloud
- Sprout Social- Social Media Calendar
- Verified Best Food Feed & Zipkick Contributor
- Owner of @creativefeedphoto & @tastetestermiami on Instagram
Timeline
Account Manager
Foodie Tribe
03.2022 - Current
Social Media Manager
Bar One Miami Beach
04.2021 - 12.2021
Jr Marketing & Social Media Manager
Clevelander South Beach
12.2020 - 05.2021
Social Media Manager
Chicken and The Egg & The Butchershop Miami
08.2019 - 11.2020
Marketing and Events Manager
Earls Kitchen and Bar- Prudential Center
05.2017 - 06.2019
Bachelor of Science - Business Administration -Marketing
Worcester State University
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