Summary
Overview
Work History
Skills
Timeline
Generic

Taylor Isaacs

Client Services Specialist

Summary

Dynamic Client Services Specialist with a proven track record in nurturing partnerships, retaining key clients, and optimizing revenue channels, particularly in the realms of programmatic ads and paid media. Strong leader adept at expanding professional networks, influencing decision-makers, and crafting successful strategies. Collaborative and strategic team player with a robust background in customer relationship management.

Overview

8
8
years of professional experience

Work History

Account Manager

Twelve Three Digital Media
10.2023 - Current
  • Served as the primary point of contact for clients, ensuring their needs were understood and met by facilitating effective communication between clients and the agency.
  • Handled client requests by evaluating requirements, gathering necessary information, and coordinating with internal departments to ensure a cohesive approach to achieving client objectives.
  • Utilized Monday.com to manage and track all client projects from initiation to completion, setting tasks, deadlines, and prioritizing projects based on client needs and agency capacity.
  • Coordinated across internal departments, including creative, media, social media, and content teams, to ensure seamless project execution.
  • Translated client goals into actionable plans and briefs for internal teams, ensuring alignment with the client's vision.
  • Prepared detailed project scopes, timelines, and proposals within Monday.com to maintain clear communication and expectations.
  • Conducted regular reviews of deliverables for accuracy and alignment with client goals, facilitating revisions as necessary.
  • Monitored and reported on campaign performance, identified areas of concern to internal teams, and shared insights with clients.
  • Organized and led monthly client review meetings to discuss project outcomes, performance metrics, and future strategies.
  • Managed the preparation and delivery of comprehensive monthly reports to keep clients informed of their campaign's success and areas for improvement.
  • Addressed and escalated client feedback or issues promptly to ensure timely resolution and maintain client satisfaction.
  • Actively sought opportunities to improve service delivery, client communication, and project outcomes based on feedback and campaign performance.
  • Aimed for a 10% annual growth in account billings by identifying opportunities for additional services, improved strategies, and deeper engagement with client objectives.
  • Maintained a high level of responsiveness to high-priority client communications, addressing them within a few hours.
  • Created detailed "conference report" emails summarizing all meetings and important discussions for client records and internal alignment, facilitated through Monday.com.

Lead Account Manager

Wit Digital
06.2021 - 10.2023
  • Managed 25 - 30 Single-Platform & Omni-Channel Accounts
  • Performed Quarterly ROI/ROAS Models for Omni-Channel Partners to inform strategic marketing recommendations
  • Trained Account Managers and Specialists on client experience Best Practices
  • Collaborated with other vendors supporting our partners to maintain and improve marketing strategy and consistency
  • Managed ~20 Programmatic Media Campaigns - 750K - 1.5MM Impressions/month
  • Researched and implemented Wit's In-House programmatic advertising platform

Account Manager

Wit Digital
03.2020 - 06.2021
  • Played a founding role in the development of Wit's Customer Experience (CX) department
  • Managed ~8 Programmatic Media Campaigns - 500K - 750K Impressions Per Month
  • Educated white-glove partners on path-to-purchase marketing and the role both digital and traditional advertising plays within that path
  • Introduced and built a custom SEO Audit and Strategy Formulation process within 12 months
  • Developed and Implemented Custom SEO Strategies for 20 Accounts - From Content Strategy to Backlink Acquisition projects

Digital Marketing Manager

Oswego Creative
02.2019 - 03.2020
  • Developed measurable, cost effective digital marketing campaigns for a wide range of clients
  • Established budgets, negotiated media buys in to the six figures
  • Created visuals and placed ads on Google, Facebook, and Pandora
  • Worked closely with the Director of Post-Production and Director of Photography to create custom solutions for the Oswego Creative, Oswego Studios, and Private Club Films clients
  • Oversaw the digital marketing team that managed the online presence of each Oswego Creative client
  • Interpreted digital campaign performance data and conversion reports daily

Account Coordinator

Marketron
02.2018 - 01.2019
  • Managed post-sale activities from sales managers including campaign set-up and structure, goals, reporting, analysis, and client interactions for 50+ clients across the national footprint
  • Handled up to 120 regional programmatic ad campaigns and responsible for over 6 million impressions per month
  • Identified with client mutually agreeable campaign goals, and ensure achievement of established goals while providing in depth analysis of bidding models, targeting and budgets
  • Monitored campaign effectiveness and made tailored recommendations to clients that resulted in quality fulfillment rates, CTRs and conversions

Advertising & Data Manager

Miles Partnership (contract position)
10.2016 - 10.2017
  • Held full accountability for campaign management from contacting and collecting materials to serving the ad through DFP
  • Optimized the performance and reporting for both advertisers and clients
  • Proofed the ads and editorial content, creating eBook versions of the guides. Actively handled advertising projects and ensured the company followed rules, regulations, and standards
  • Played an instrumental roles in product development and worked with teams to attain best possible results
  • Streamlined the development and execution of digital campaigns comprising E-newsletters, Custom Emails, Lead Generation programs and Featured Listings on our client sites

Skills

  • Enterprise Accounts
  • ROI/ROAS Modeling
  • Programmatic Ads
  • Client Retention
  • Vendor relations
  • Call Tracking
  • SEMRush
  • Negotiate Media Buys
  • Google Ads Manager
  • Establishing Budgets
  • Facebook Ads
  • CRM Systems
  • Branding
  • eCommerce
  • High-impact proposal presentation
  • Video Production
  • SEO Performance
  • Trend forecasting
  • Market Forecasting
  • Collaborating with Designers

Timeline

Account Manager

Twelve Three Digital Media
10.2023 - Current

Lead Account Manager

Wit Digital
06.2021 - 10.2023

Account Manager

Wit Digital
03.2020 - 06.2021

Digital Marketing Manager

Oswego Creative
02.2019 - 03.2020

Account Coordinator

Marketron
02.2018 - 01.2019

Advertising & Data Manager

Miles Partnership (contract position)
10.2016 - 10.2017

Similar Profiles

CREATE PROFILE
Taylor IsaacsClient Services Specialist