Taylor K. Failla
Saint Charles,IL
Overview
10
10
years of professional experience
Work History
Key Account Manager- Moet Hennessy National Retail
Breakthru Beverage Illinois
08.2022 - Current
- Manage Moet Hennessy portfolio in the top national accounts; Jewel Osco, Mariano's, Target, Meijer, Food4Less, Pete's Fresh Market- $10M annually
- Collaborate with supplier partners to build strategic business plans to drive visibility and volume on key brands in national accounts
- Analyze competitive price set to drive share in IRI and Neilsen
- Motivate and manage sales team to execute 100% compliance on national and regional programming
- Build and maintain strong client relationships to drive business growth
District Manager- United On Premise
Breakthru Beverage Illinois
01.2019 - 07.2022
- Successfully managed and coached 5 sales consultants covering over 600 on premise accounts in the Chiacgoland area; accounting for over $6M in annual sales revenue
- Actively monitored key performance metrics of sales team, identified challenges, and produced creative solutions
- Inspired team performance daily using high performance coaching tactics and personal motivation
- Participated in weekly leadership meetings in order to collaborate with managerial peers to develop coaching and sales models that were implemented in the field
- Utilized internal reporting systems like Webi, Margin Miner, AA Office to analyze business and coach consultants based on strategic selling
- Managed On Premise Chain VI programs to ensure the company investment is leveraged and Diageo share grows as well as create longstanding chain partnerships in the marketplace
Trade Development Analyst- United On Premise
Breakthru Beverage Illinois
10.2020 - 06.2021
- Proficient in Goal Model, Webi, Margin Miner, and HANA DSS- all necessary to create tools for sales reporting
- Responsible for Chains, On Premise, OPGM and Heartland monthly tracking and reporting of Goal Model (Bonus
- Pool)
- Created daily sales reports for the on premise teams to track monthly business in order to achieve sales goals
- Established reporting for monthly leadership meetings to compare business pre and post COVID timeframes
Merchandiser- United OPGM
Breakthru Beverage Illinois
07.2020 - 10.2020
- Managed backroom inventory levels for both sales consultants and store managers to avoid out of stocks on shelf and bring opportunities to sales teams
- Developed relationships with important decision makers in Woodman’s in order to grow business and trust with the BBG team
Sales Consultant- United On Premise
Breakthru Beverage Illinois
03.2018 - 01.2019
- Awarded Sales Innovation Person of the year in the first 4 months in the role
- Exceeded quotas that 20 other sales consultants had 12 months to accomplish
- Planned and executed daily sales plan in order to grow business for 100+ accounts in the western suburbs of Chicago
- Showed growth in 8 of my top 10 accounts; grown 54% of total account run in last 8 months
- For the same time frame last year, business is up 5% in revenue and 4% in BATF cases
- Grown 8 of my top 10 brands by increasing brand visibility with merchandising opportunities
- Created and maintained relationship with key decision makers in all accounts in order to grow business and visibility of key brands
- Participated in weekly sales meetings to grow persuasive selling skills and plan to achieve weekly, monthly and quarterly sales goals
- Utilized resources from Breakthru and Diageo to encourage consumer engagement on key brand initiatives to help drive business and growth
Account Executive- Tier 1
Cision
01.2017 - 03.2018
- Exceeded 2017 goal to finish at 138% recoup rate which helped team finish over annual recoup goal
- Managed higher spend and impact accounts (Hilton, Disney, Carmax, RedFin, Epic Records) with a territory of 72 clients which accounts for over $1M in revenue for Cision per year
- Qualified for company’s President’s club by finishing within the top 2 of all account managers
- Actively worked to build relationships with clients based on trust and credibility by using the Miller Heiman methodology
- Utilized Salesforce in order to track goal and activity progress as well as leveraged reports to find opportunity to exceed goals
Account Manager- Client Development Tier 2
Cision
05.2015 - 01.2017
- Responsible for servicing, renewing and upselling 223 current clients made up of consumer brands, PR professionals, PR agencies and small businesses
- Managed client base of $843,479; Surpassed 2016 goal at 106% of annual goal
- Produced $83,586 in renewable upsells
- Met and exceeded account manager key performance indicators which included, but were not limited to, 25+ business development calls/month, 45+ daily activities including emails, phone calls, and account touches
- Outpaced monthly expectations and was able to consistently renew accounts in an earlier time frame which lead to guaranteed revenue for Cision
Account Associate- St. Louis & Chicago Territory
News America Marketing (Neptune)
09.2014 - 05.2015
- Due to high productivity levels, account base included: Nestle Purina Petcare, Energizer Holdings, Prairie Farms Dairy
- Oil Dri Corp, Willert
- Collaborated with brand managers, marketing managers and consumer promotions teams to strategically fulfill their marketing objectives and drive sales
- Successfully managed regional accounts with a $400K goal while assisting manager achieve their $13M goal
- Actively worked to prospect and secure new business in St
- Louis and Chicago territories which helped company build their client base
- Managed and maintained client relationships while consultatively recommended advertising solutions which led to increased retention rates and customer satisfaction
- Created and presented strategic proposals and reports to teams of national brand managers by utilizing analytic systems such as IRI data, Spectra, Builders database
- Developed and trained newly hired Account Coordinators to create a smooth, successful transition into their new role
Account Coordinator- St. Louis Territory
News America Marketing (Neptune)
06.2013 - 09.2014
- Executed error free work on over 45+ Free Standing Insert programs, 30+ Price Feature Plus programs and 20+ In-Store programs as a new hire
- Generated over $500K of incremental sales by being a consultative partner to brand managers
- Participated in strategic discussions with Consumer Product Good and retail clients in order to gain understanding of marketing objectives and address their needs
- Acted as liaison between clients and internal departments while communicating effectively to ensure timely completion of In-Store, Free Standing Insert and Price Feature Plus programs
- Processed clients’ orders, contracts and production materials through highly-detailed order processing programs
- Provided promotional program recommendations based on brand objectives and key consumer insights
Education
Bachelor of Science - Business Administration- Marketing
Miami University, Farmer School of Business
Skills
- WSET Wine & Spirits Level 2 Certified
- 2018 Diageo Innovation Sales Person of the Year
- 2022 Diageo On Premise Manager of the Year
- Proficient in Microsoft Word, Excel, PowerPoint, SAP, Neilsen, Power BI, Webi, Goal Model, Instagram, Facebook, Twitter, Yammer and LinkedIn
Timeline
Key Account Manager- Moet Hennessy National Retail
Breakthru Beverage Illinois
08.2022 - Current
Trade Development Analyst- United On Premise
Breakthru Beverage Illinois
10.2020 - 06.2021
Merchandiser- United OPGM
Breakthru Beverage Illinois
07.2020 - 10.2020
District Manager- United On Premise
Breakthru Beverage Illinois
01.2019 - 07.2022
Sales Consultant- United On Premise
Breakthru Beverage Illinois
03.2018 - 01.2019
Account Executive- Tier 1
Cision
01.2017 - 03.2018
Account Manager- Client Development Tier 2
Cision
05.2015 - 01.2017
Account Associate- St. Louis & Chicago Territory
News America Marketing (Neptune)
09.2014 - 05.2015
Account Coordinator- St. Louis Territory
News America Marketing (Neptune)
06.2013 - 09.2014
Bachelor of Science - Business Administration- Marketing
Miami University, Farmer School of Business
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