TAYLOR M. MCBRIDE
Atlanta,GA
Summary
Marketing strategist that takes a creative yet solution-oriented approach to developing marketing materials that encourage community engagement, lasting brand awareness, and ideal market positioning for the establishment. Honing my craft through hands on experience in educational and corporate settings.
Cultivating impactful messages, compelling visuals, and experiences through diverse channels that resonate with consumers and contribute to key business objectives, using a combination of analytical tools, technical skills, and strong creative capabilities.
Overview
6
6
years of professional experience
Work History
Marketing Intern
McBride Sisters Wine Company
03.2023 - 02.2024
- Contributed to planning and creating marketing materials, campaigns, and digital strategy to boost brand awareness
- Assisted with planning and executing successful product launches and events
- Assisted with fostering growth between company and stakeholders such as collaborators, suppliers, and strategic partners to maintain strong business relations
- Led weekly team meeting to discuss potential Events, Partnerships, Public Relations and Media opportunities
- Design and presentation of new social media campaign ideas and monitoring all social media platforms for trends and feedback
- Tracking and reporting on campaign performance through KPI's and other measurement tools
- Pre-planning, on-site event coordination and obtaining appropriate partners for successful execution
- Collaborated with cross-functional teams to develop and implement market research strategies
- Asset management of company administrative platforms such as Asana, Box, Google Drive
- Conducted market research to identify target audiences, assess trends and optimize marketing efforts through competitive analysis
- Conducted audience research on current marketing strategies to help identify opportunities for adjustment to current strategy
Emerge Team Leader
Auburn University Emerge
12.2020 - 05.2021
- Conducted 13-week program teaching 8-10 Auburn University students service-orientated leadership and provided tools and knowledge to navigate real word and work scenarios
- Designed and customized content such as relevant information, videos, and pictures for weekly topics
- Provided leadership to student groups through academic, professional and personal advice
- Co-led weekly meetings and conducted hands-on workshops that addressed specific needs of student groups
Communication and Marketing Intern
Gates Defense Systems
01.2021 - 04.2021
- Designed communication and marketing plans for new products and existing technological systems
- Created and brainstormed graphic designs to support technical writing materials and advertising
- Assisted with and attended company client meetings with CEO to document outcomes and deliverables
- Conducted market research to find prospective customers, analyze customer base, and help the company stay up-to- date with market opportunities
- Develop marketing proposals for B2B, B2C, and open source training
Marketing Assistant/ News Anchor and Reporter
Eagle EYE TV- Auburn University
12.2017 - 05.2020
- Designed marketing strategies to appeal to target audiences and optimize student involvement
- Created and posted social media content for shows and current events
- Assisted in creative concept design development and maintenance of Station and University brand
- Updated web pages and social media profiles weekly to encourage community engagement and interaction
- Conducting interviews for show content and assisted in developing, filming and editing packages for shows
Education
MBA - Marketing
Kennesaw State University
Kennesaw, GA12.2023
Bachelor of Arts - Communication Studies, Marketing
Auburn University
Auburn, AL05.2021
Skills
- Adobe Suite and Microsoft Office
- Digital Marketing and Brand Strategy
- Market Research and Optimization
- Proposal Coordination and Planning
- Excel and Tableau experience
- Marketing Analytics
- Skilled writer in various styles- creative, brand, technical, marketing
- Project Management
- Event Planning and Media Relations
- Written and Broadcast Journalism experience
- Partnership and Client Relations
- Experience in Organizational Leadership
Achievements
- Published article in Military Families Magazine- April 2020
- Prepared a 37-page mock training curriculum and proposal for a four-hour session on Active Listening Skills for Auburn University's Student Government Association.
- Delivered a 10-minute summary presentation of the training course content.
Timeline
Marketing Intern
McBride Sisters Wine Company
03.2023 - 02.2024
Communication and Marketing Intern
Gates Defense Systems
01.2021 - 04.2021
Emerge Team Leader
Auburn University Emerge
12.2020 - 05.2021
Marketing Assistant/ News Anchor and Reporter
Eagle EYE TV- Auburn University
12.2017 - 05.2020
MBA - Marketing
Kennesaw State University
Bachelor of Arts - Communication Studies, Marketing
Auburn University
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