Tayshiem Harper
Charlotte,NC
Summary
Energetic and visionary marketing and communications leader with a passion for community work, serving others, and driving positive change across the globe. With a strong background in management and executive leadership, I bring a dynamic blend of strategic thinking, creative innovation, and team-building expertise to every project. My track record of success spans strategic planning, brand development, and integrated marketing campaigns that deliver impactful results. I thrive on collaborating with diverse teams and stakeholders to create meaningful connections and foster lasting change. Committed to devoting my life to pushing boundaries and championing initiatives that make a difference, I am dedicated to leveraging my skills and experience to drive positive social impact and inspire others to join the journey towards a better world.
Overview
5
5
years of professional experience
Work History
Executive Director of Operations
The Better Way Foundation
07.2022 - Current
- Built and lead an effective team that’s dedicated to fulfilling the organization’s mission through highly successful programs, community engagement, and fundraising.
- Created business plans for achieving goals and objectives set in collaboration with board of directors.
- Served as the face of the organization and participate in external events to increase visibility, credibility, and market brand, and develop strategic partnerships to further increase community awareness and expand programs.
- Meet aggressive annual fundraising goals, in partnership with board of directors, by securing financial support from foundations, corporations, individual donors, and government funding sources
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Manage staff members and clients whose experiences, cultures, and languages reflect the community served by the organization.
Director of Communications and Media Relations
Truth And Worship Outreach Programs
04.2019 - 06.2022
- Managed media relations and developed contacts with media members, influencers, and community leaders.
- Developed and executed comprehensive communication plans tailored to the goals and objectives of the nonprofit program.
- Lead crisis communication efforts, developing strategies and messaging to address potential issues or challenges.
- Transformed corporate website and social media platforms to better engage customers and promote to a broader demographic to Market and Acquisition.
- Coordinated high-profile events, generating significant press coverage and boosting brand recognition.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created engaging content for various channels including websites, blog posts, newsletters, and social media platforms to drive audience growth.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Serve as the primary spokesperson for the program, handling media inquiries, interviews, and press conferences.
- Directed social media strategy, driving engagement and improving online presence.
- Established strong relationships with key media contacts, ensuring positive coverage of company news and events.
- Created and managed social media campaigns to increase brand engagement.
Media Assistant II
Truth And Worship Outreach Program
01.2019 - 04.2020
- Assist in the coordination and execution of media campaigns, including scheduling, tracking, and monitoring advertisements across various platforms.
- Provide administrative support to the media team, including scheduling meetings, managing calendars, and organizing files and documents.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by15% in sales.
- Planned and adhered to content calendars and made scheduled posts.
- Managed and created content for company social media outlets.
- Stay updated on industry trends, emerging technologies, and best practices in media and communication.
Education
Associate of Arts - General Studies
Patrick Henry Community College
Martinsville, VA05.2014
Skills
- Strategic Planning
- Leadership
- Management
- Marketing Strategy
- Communications
- Media Relations
- Public Relations
- Event Management
- Analytical Skills
- Adaptability
- Interpersonal Skills
- Computer Skills
- Results-Oriented
Timeline
Executive Director of Operations
The Better Way Foundation
07.2022 - Current
Director of Communications and Media Relations
Truth And Worship Outreach Programs
04.2019 - 06.2022
Media Assistant II
Truth And Worship Outreach Program
01.2019 - 04.2020
Associate of Arts - General Studies
Patrick Henry Community College
Similar Profiles
Chandrashekar DChandrashekar D
Consultant F&A Compliance at WeLive Foundation, T4G, Dhakshin FoundationConsultant F&A Compliance at WeLive Foundation, T4G, Dhakshin Foundation
Ana Agosto LedeeAna Agosto Ledee
Secretariat/Secretaria/Receptionist Assistant at Gogo Foundation Pediatric Cancer FoundationSecretariat/Secretaria/Receptionist Assistant at Gogo Foundation Pediatric Cancer Foundation
Sonya SmithSonya Smith
Office Assistant/Receptionist Assistant at AARP Foundation SCSEP FoundationOffice Assistant/Receptionist Assistant at AARP Foundation SCSEP Foundation
Devyn ErseryDevyn Ersery
Server at Link & Pin ArboretumServer at Link & Pin Arboretum
Miralem OkicMiralem Okic
Quality Assurance Laboratory Technician at Tyson FoodsQuality Assurance Laboratory Technician at Tyson Foods