Tayviana MCcrary
Norfolk
Summary
Marketing student at Virginia Union University with hands-on experience in social media management, brand development, and community engagement. Experienced in supporting marketing campaigns, content creation, brand identity development, event planning, and outreach initiatives for small businesses and organizations. Strong communication, organizational, and analytical skills with a proven ability to contribute to marketing strategy and execution in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Financial Aid-Administrative Assistant(Work study)
Virginia Union University
Richmond
08.2025 - Current
- Processed and organized student financial records, including payroll documentation, W-2s, and employment verification forms
- Maintained and updated Excel spreadsheets for tracking student employment hours, earnings, and compliance data
- Assisted with payroll preparation by reviewing time sheets and ensuring accuracy before submission
- Handled confidential and sensitive information in compliance with FERPA and institutional policies
- Assisted students with financial aid applications and documentation processing.
- Scheduled appointments for students seeking financial aid advice and support.
- Provided guidance on financial aid policies and procedures to students.
- Provided administrative support including filing, document scanning, data entry, and email correspondence
- Communicated with students and staff regarding work-study eligibility, documentation requirements, and deadlines
New Insight Clinical Counseling
01.2025 - Current
- Organize and maintain digital files and client information, ensuring confidentiality compliance.
- Assist with scheduling appointments, managing calendars, and coordinating events.
- Respond to basic client inquiries via email and assist with data entry tasks.
- Support reporting and documentation as needed.
- Create, schedule, and manage content for social media platforms, aligning with the brand's voice and mission.
- Assist in the development of newsletters, brochures, and other marketing materials.
- Track and analyze the performance of marketing campaigns to refine future strategies.
- Collaborate on outreach initiatives to boost visibility and client engagement.
- Build relationships with community leaders, organizations, and local businesses to foster partnerships.
- Represent New Insight Clinical Counseling at community events and workshops to promote mental health awareness.
- Plan, coordinate, and promote community-focused events and initiatives.
- Collect and analyze community feedback to enhance outreach strategies.
- Admin and Marketing for Mental Health Service
Marketing & Content
Insomnia Book Company
05.2024 - Current
- Brand Promotion
- Develop and maintain the bookstore's brand identity
- Social Media Management
- Create engaging posts for platforms like Instagram, Facebook, and TikTok to promote books, events, and sales.
- Interact with followers to build a community around the bookstore.
- Event Planning
- Content Creation
- Sales Analysis
- Monitor sales trends to identify which books or genres are popular.
- Adjust marketing campaigns based on data insights to focus on high-performing products, and community outreach.
CEO
The Passion Braider
Norfolk
02.2021 - Current
- Provided guest with exceptional customer service
- Engaging in marketing management for client satisfaction
- Created promotional materials, such as brochures, business cards, flyers, and posters.
- Trained and mentored junior staff members, imparting knowledge of the latest techniques and trends in the hair care industry
- Developed and maintained strong clean relationships, providing personalized hairstyling services.
Resident Assistant
VUU Housing and Residence Life
Richmond
07.2024 - 12.2024
- Foster a supportive living environment by organizing programs, mediating conflicts, and promoting student engagement.
- Serve as a mentor and resource for residents, addressing academic and social concerns while ensuring adherence to university policies.
- Monitor and maintain a safe living environment by conducting routine room checks, enforcing dorm policies, and responding to emergencies promptly.
Education
Bachelors of Business and Arts & Science - Marketing, Psychology
Virginia Union University
Richmond, VA 07.2023 - 05/2027
Skills
- Problem Solving
- Media And Marketing
- Teamwork
- Communication
- Flexibility
- Emotional And Social intelligence
- Financial Literacy
- Business administration
- Time Management
- Analytical Thinking
- Payroll administration
- Financial record management
- Social media marketing
- Data analysis
- Client communication
- Brand promotion
- Paperwork drafting
- Team collaboration
- Student counseling
- Microsoft office
- Multi-tasking
Accomplishments
- Published Author, 52 Quotes Of Monday Motivation, 05/01/23
- Panther Activity Board
- Virginia College of African American Women (VCAAW)
- 2024 'RAHRAH' Initiate for VUU Cheerleading
- Director of Social Media and Marketing
- VUU Student Engagement Intern
Community Service
- Huntersville Rec Center Volunteer
- Volunteer at Multiple Food Drives
- Breast Cancer Walk Volunteer
- The Braid Campus
- Nurturing Minds of Value Daycare
- Volunteer at Multiple Clothing Drives
Timeline
Financial Aid-Administrative Assistant(Work study)
Virginia Union University
08.2025 - Current
New Insight Clinical Counseling
01.2025 - Current
Resident Assistant
VUU Housing and Residence Life
07.2024 - 12.2024
Marketing & Content
Insomnia Book Company
05.2024 - Current
Bachelors of Business and Arts & Science - Marketing, Psychology
Virginia Union University
07.2023 - 05/2027
CEO
The Passion Braider
02.2021 - Current