Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

TAZHENIQUE GILL

New York,United States

Summary

Results-driven Senior Analyst with a proven track record in the financial sector and other industries. Expertise in data-driven strategy, regulatory compliance, and cross-functional collaboration. Leveraged advanced analytics and innovative thinking to drive 60% improvements in engagement and 40% growth in lead generation. Experienced mentor with a talent for presentation and partnership building. Ready to bring strategic insights and expertise to elevate American Express' mission and goals."

Overview

9
9
years of professional experience
1
1
Certification

Work History

Paid Social Analyst

Mediahub Worldwide- Navy Federal Credit Union
01.2023 - Current
  • Successfully crafted and executed social media strategies for eight lines of business within Navy Federal Credit Union, achieving 115% increase in Site Traffic and 80% growth in Conversions across Student Loans, Auto Loans, and Personal Loans specifically.
  • Fostered and maintained relationships with external media and creative agencies, as well as key media partners and platforms. Leveraged these partnerships to enhance campaign effectiveness and reach.
  • Successfully navigated dynamic environment, both as independent contributor and as collaborative team member while showcasing resilience, empathy, and determination in overcoming challenges.
  • Collaborated with cross-functional teams for cross-sells, upgrades, supplementary cards, mortgage loans, and personal loans to ensure alignment with key tentpole moments and product launches.
  • Engaged collaboratively with Whistle Sports, Overtime, and NFL to cultivate strategic opportunities and partnerships, fostering environment of growth and innovation for 2023-2024 period.

Social Media Strategist

Mediahub Worldwide- MTV
01.2023 - Current
  • Devised and executed highly effective engagement strategy for "Jersey Shore Family Vacation," propelling show to attain #1 spot on both cable and broadcast platforms. Generated remarkable outcomes with nearly 600K engagements and over 5M views, showcasing a strategic blend of content and tactics that captured audience attention and propelled show success.
  • Proficiently managed budget exceeding $1M, ensuring optimal allocation and resource utilization across diverse projects, campaigns, and initiatives to drive impactful outcomes and achieve strategic goals.
  • Led conception and presentation of 2023 VMAs Paid Social Strategy Deck, showcasing innovative approach that maximized engagement and viewer interaction across platforms.
  • Identified and leveraged incremental opportunities on Meta, Snapchat and TikTok, resulting in enhanced audience reach and deeper engagement with event.
  • Crafted comprehensive strategy for upcoming season of "The Challenge," harnessing power of TikTok Spark Ads, TikTok Top View, and IG Boosted posts to strategically amplify momentum. Integration of these platforms resulted in heightened audience engagement, extended reach, and increased anticipation for upcoming season.

Paid Social Analyst

Mediahub Worldwide- E*TRADE By Morgan Stanley
01.2023 - Current
  • Developed and executed data-driven full funnel social media strategies, resulting in 40% increase in brand awareness, 25% improvement in favorability, and 15% growth in consideration among target audiences.
  • Led cross-functional teams to drive 25% increase in Trader's funded accounts through strategic segment optimizations and Acquisition tactics, resulting in measurable revenue growth.
  • Spearheaded sports partnerships (NFL Superbowl) such as famous "E*TRADE Baby" Campaign and activations within Meta verse, creating unique and engaging experiences that garnered 30% rise in user participation and 40% boost in social media interactions.

Paid Social Analyst

CMI Media Group, GSK ViiV Healthcare
02.2022 - 12.2022
  • Utilized Tableau, Excel, Google Analytics, and other visualization toolsets to extract pertinent business data, driving strategic advertising and content creation decisions through effectively communicating business data to clients and other relevant stakeholders
  • Collaborated with internal teams to track and report campaign trends from third-party data partner audiences driving continuous improvement to ensure insights drive content strategy and development
  • Served as a primary contact to clients, leveraging SEO and other analytic reports to identify actionable content and campaign solutions, renew contracts, and send quarterly reports to client executives
  • Increased the Return on Investment for six LOBs, effectively identifying clients' main objectives and utilizing data to influence content and marketing tactics, resulting in a 25% increase in online registrations and a 33% decrease in landing page abandonment
  • Responsible for media authorizations and insertion orders, audience targeting, quality assurance, monthly pacing, optimizations of ViiV, and conducting billing reconciliations through MAP, ensuring steady spending of social budgets between $5,000 to $900,000
  • Developed in-depth research into targeted audiences, trends, and competitors, then utilized finding to recommend content development best practices to support growth and increase awareness
  • Contributed social media related articles to agency-wide newsletter weekly informing employees on current social media trends amplifying thought leadership.

Social Apprentice

WPP NextGen Leaders
06.2022 - 08.2022
  • Connected with industry leaders to develop a thorough understanding of the current and future digital marketing landscape, attending modules on industry trends, data science, digital marketing, influencer management, consumer advertising, etc
  • Generated analytic reports to identify campaign and content creation solutions, influencing call-to-action conversions and fulfilling targeted objectives
  • Acquired experience with strategic research and digital content creation, including researching audiences, trends, and competitors and utilizing insights to optimize web content across various pages
  • Developed skills and expertise in A/B testing to track performance and use findings to recommend actionable updates to the information architecture, images, text, user flows, audience, and placements
  • Completed and presented a brief response to the CDC before graduation.

Freelancer

DxC Management
11.2019 - 02.2022
  • Directed and managed the planning, development, and execution of all digital and influencer marketing campaigns for MCNY and Sapphire Capital Group, maintaining brand integrity and supporting company-wide growth objectives
  • Assisted with launching and developing social media strategies and campaigns by researching audiences, trends, and behaviors, conducting competitive analysis, writing briefs and identifying social media best practices to support growth and visibility
  • Managed Social Media accounts, partnering with marketing teams to strategize concept creation, direction, and design and utilizing best practices and competitive analysis research to drive traffic
  • Partnered with the co-founder and graphic designer to drive continuous improvement processes, utilizing market research to optimize social media content and improve brand image
  • Closed social media performance gaps for black-owned businesses, utilizing market research and expertise to impact advertising campaign strategies.

Paid Social Analyst/Influencer Creative Strategist

The Snow Agency
02.2021 - 10.2021
  • Collaborated with cross-functional teams, including buyers, strategists, sales reps, and media managers, to plan and execute content and creative strategy projects, resulting in 200% increase in revenue
  • Utilized Google and Shopify Analytics to assess $1M sales and insights to identify sales funnel solutions and make actionable suggestions to increase adoption and sales further
  • Provided new concept creation and directional support to clients by conducting marketing research, competitive analysis, customer paint point identification, A/B split testing, copywriting, and post-campaign analysis, utilizing content development best practices to achieve targeted outcomes
  • Strategized, published, and posted content for clients, resulting in them being featured in major media brands such as VOGUE, Harper's Bazaar, CNN, & L'Officiel
  • Partnered with lead media buyer to advise and implement advertising and content strategy across various digital platforms (Facebook, TikTok, Snapchat, Pinterest, and Instagram), producing leads and conversions for e-commerce stores and small businesses
  • Managed and maintained marketing budgets for clients within $30 to $300,000 per month, utilizing strong market research and strategies to drive ROI and fulfill projected outcomes
  • Utilized internal and external reporting/data tools to track and analyze campaign key performance indicators. Additionally, Led efforts to refine reporting methods and attribution techniques for deeper insights.

Content Creator Intern

Persona Media Co
02.2020 - 05.2020
  • Collaborated with the CEO (Rob Simmelkjaer) to develop digital content for a digital video interviewing platform, driving content strategy and development across various social media platforms, driving 4% engagement and 35% retention of the app
  • Conducted interviews with individuals on societal, cultural, and political issues
  • Established strategic relationships with peers, professors, and media outlets to drive app success
  • Spearheaded continuous improvement efforts by regularly monitoring the website and social media traffic, then utilized insights to influence content development tactics.

Gate Lead Agent

Virgin Atlantic Airlines
07.2019 - 03.2020
  • Managed all overnight and morning flights at JFK, including reviewing and verifying boarding passes and updating and assisting passengers concerning flight interruptions or cancellations
  • Assisted passengers with the check-in process, including assisting passengers with special needs such as escorting unaccompanied minors, VIP passengers, and passengers needing wheelchair assistance
  • Assist Ramp Service Agents with ensuring that wheelchairs, strollers, and gate-checked bags (are made available for loading and delivery to passengers upon arrival.

VIP Lounge Agent

Virgin Atlantic Clubhouse
06.2017 - 03.2019
  • Provided an upscale experience for lounge guests, including unaccompanied minors and celebrities
  • Utilized a computerized system to manage all aspects of ticketing and check-ins, including boarding, baggage service, and reservations
  • Maintained correspondence with flight attendants, pilots, and gate personnel to ensure passengers left the lounge on departure.

Legal Assistant

Zimmerman Law Offices
05.2017 - 06.2018
  • Collaborated with attorneys and other personnel during all stages of the litigation process and assisted with managing caseloads providers
  • Performed administrative duties, including document creation, conducting new client intakes, managing e-files, processing court-related filings, calendar management, and document preparation.

Legal Intern

Morvillo Abramowitz Grand Iason & Anello PC
05.2014 - 06.2014
  • Performed executive-level administrative support to law professionals, including managing client cases, creating documents, and assisting with all stages of trial preparation
  • Composed and edited legal documents, including pleadings, motions, and briefs, ensuring accuracy and compliance with legal regulations

Education

Bachelor of Science - Journalism, Politics and Entrepreneurship

St. John’s University
Jamaica, New York

Skills

  • Microsoft/ Google Suite
  • Asana
  • Trello
  • Advanced Analytics
  • Storytelling
  • Partnership Building
  • Regulatory Compliance
  • Social Media Best Practices
  • Mentorship and Guidance
  • Strategic Planning
  • Multi-Line Product Expertise
  • Industry Networking

Certification

  • Google Analytics Certified
  • Twitter Flight School
  • Meta Blue Print
  • Google Project Management

Additional Information

  • Accomplished and experienced DEI Leader for Mediahub's Black@ Employee Resource Group and CMI Media Group BRAAVE spaces.

Timeline

Paid Social Analyst

Mediahub Worldwide- Navy Federal Credit Union
01.2023 - Current

Social Media Strategist

Mediahub Worldwide- MTV
01.2023 - Current

Paid Social Analyst

Mediahub Worldwide- E*TRADE By Morgan Stanley
01.2023 - Current

Social Apprentice

WPP NextGen Leaders
06.2022 - 08.2022

Paid Social Analyst

CMI Media Group, GSK ViiV Healthcare
02.2022 - 12.2022

Paid Social Analyst/Influencer Creative Strategist

The Snow Agency
02.2021 - 10.2021

Content Creator Intern

Persona Media Co
02.2020 - 05.2020

Freelancer

DxC Management
11.2019 - 02.2022

Gate Lead Agent

Virgin Atlantic Airlines
07.2019 - 03.2020

VIP Lounge Agent

Virgin Atlantic Clubhouse
06.2017 - 03.2019

Legal Assistant

Zimmerman Law Offices
05.2017 - 06.2018

Legal Intern

Morvillo Abramowitz Grand Iason & Anello PC
05.2014 - 06.2014

Bachelor of Science - Journalism, Politics and Entrepreneurship

St. John’s University

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