Summary
Overview
Work History
Education
Skills
Website References
Job Title
Websites
Timeline
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CHAD BAIRD

CHAD BAIRD

Washington,UT

Summary

Results-driven marketing professional with extensive experience as Founder of BG MARKETING, focusing on digital campaigns and SEO strategies. Successfully scaled CrossFit Zion to over 230 members through innovative revenue streams and impactful training programs. Proven expertise in customer relationship management and effective communication.

Overview

14
14
years of professional experience

Work History

Founder

BG MARKETING
01.2020 - 01.2025
  • Developed full-scale digital campaigns for fitness, restaurants, eCommerce, plus multiple outdoor brands.
  • Designed SEO optimized websites and landing pages with CRM integration.
  • Created content calendars, social media campaigns, and influencer outreach.
  • Specialized in branding and help scale for startups and established companies.

Founder & Owner

CROSSFIT ZION
01.2011 - 01.2025
  • Built and scaled the largest CrossFit gym in Southern Utah with over 230 active members and athletes through advertising and marketing channels.
  • Created and launched multiple training programs including Zion Build, Zion Restore, and seasonal challenges.
  • Developed a high-performing coaching team delivering L1-L3 level instruction.
  • Integrated new revenue streams including apparel, supplements, and online.

Education

Graduated with Honors - Marketing and Graphic Design, comic and sequential art, digital film, animation, graphic design, typography, game art, web design and development, typography, light, shadowing, storyboarding and communications

BROADVIEW UNIVERSITY
Salt Lake City, UT
01.1998

Skills

  • Adobe Creative Suite: Photoshop and Illustrator
  • Effective communication
  • Industry expertise
  • Customer relationship management: Mailchimp, Klaviyo, and HubSpot
  • Email and SMS marketing automation
  • Photography direction
  • GUI design and interface
  • Video production and editing
  • Social media advertising management
  • Web development: Shopify, Wix, and Square
  • Search engine optimization (SEO)
  • Google Ads

Website References

  • Bgmarketingteam.com
  • Crossfitzion.com
  • Stgeorgeawning.com
  • Connect-physical-therapy.com
  • Escapesupplyco.com

Job Title

Marketing Specialist

Timeline

Founder

BG MARKETING
01.2020 - 01.2025

Founder & Owner

CROSSFIT ZION
01.2011 - 01.2025

Graduated with Honors - Marketing and Graphic Design, comic and sequential art, digital film, animation, graphic design, typography, game art, web design and development, typography, light, shadowing, storyboarding and communications

BROADVIEW UNIVERSITY
CHAD BAIRD