TEAGAN CARSON
Amelia,OH
Summary
Versatile professional with a proven ability to quickly learn, adapt, and solve complex challenges across diverse projects. Combines analytical thinking, exceptional written communication, creative problem-solving, and presentation design expertise to deliver polished, high-impact work that drives business outcomes.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Digital Media Specialist
MostlyHUMAN
03.2025 - Current
- Manage $3M+ in annual media spend across Google Ads, Meta, TikTok, Snapchat, Viant, LinkedIn, and other advertising platforms.
- Develop integrated paid media strategies aligned to client business goals.
- Lead campaign optimization, testing, and performance analysis across channels.
- Present executive-ready reporting and strategic recommendations to clients.
- Build Zoho dashboards, reporting workflows, and data integrations to improve visibility and efficiency.
- Create thought leadership content, team resource materials, and branded marketing assets.
- Mentor junior team members and promote digital media best practices.
Digital Media Associate
MostlyHUMAN
07.2024 - 03.2025
- Manage $3M+ in annual media spend across Google Ads, Meta, TikTok, Snapchat, Viant, LinkedIn, and other advertising platforms.
- Develop integrated paid media strategies aligned to client business goals.
- Lead campaign optimization, testing, and performance analysis across channels.
- Present executive-ready reporting and strategic recommendations to clients.
- Build Zoho dashboards, reporting workflows, and data integrations to improve visibility and efficiency.
- Create thought leadership content, team resource materials, and branded marketing assets.
- Mentor junior team members and promote digital media best practices.
Social Media Specialist
Brandience
07.2023 - 07.2024
- Led organic social strategy, content planning, reporting, and community management for agency and client accounts.
- Developed content strategy for brands including Skyline Chili and Papa Johns.
- Increased agency social impressions by 74%+ and engagement by 105% YoY.
- Built an automated giveaway tool, reducing winner selection time by 40%+.
- Used analytics and trend research to drive strategic recommendations.
Business Compliance Administrator
Trustaff
01.2023 - 07.2023
- Reviewed traveling healthcare staffing contracts, ensuring regulatory compliance and accuracy across contracts, payroll, billing, and invoicing.
- Performed credit reviews and risk assessments.
- Maintained ERP and accounting data integrity.
- Partnered with cross-functional teams to improve operational processes.
Product Development Intern
Empower
08.2022 - 01.2023
- Created client reporting, Datorama dashboards, and social content.
- Produced video content generating ~60% higher engagement than benchmarks.
- Increased client TikTok follower growth by 20%.
- Contributed to a 36% increase in CultureTap revenue over six months.
Business Development & Research Intern
EMI Research Solutions
07.2022 - 11.2022
- Supported sales prospecting through LinkedIn Sales Navigator and Salesforce.
- Assisted with survey design and quantitative/qualitative research.
- Created executive client presentations and ad hoc reporting.
Marketing Research Apprentice
NKU's Underground Agency
08.2021 - 06.2022
- Conducted research and consulting projects for P&G, AleSmith Brewing, and Kona Ice.
- Led a six-person consulting team and served as primary client liaison.
- Designed Qualtrics surveys and analyzed research findings.
- Developed customer personas, IMC strategies, and client recommendations.
Assurance Intern
MCM CPAs & Advisors
01.2020 - 03.2020
- Supported financial audits for 12+ clients through testing, reconciliations, and analytical procedures.
- Reviewed financial statements and audit documentation for accuracy.
- Prepared audit workpapers and collaborated directly with clients.
Education
B.S.B.A. - Marketing
Northern Kentucky University
05-2022
Skills
- Microsoft Excel (Advanced)
- Copywriting
- Data Analysis & Visualization
- Dashboard Development
- Project Management
- Canva
- SQL
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaigns Manager
- Snapchat Ads Manager
- Viant
- Influencer Marketing
linkedin.com/in/teagancarson
Certification
- Google Analytics Certification
- Viant DSP
Awards
AMA Cincinnati Pinnacle Awards 2022, Best Collegiate/Student Marketing Plan, Campaign, and/or Program
Personal Skills
- Time Management
- Detail Oriented
- Creative Problem Solving
- Fast Learner
Timeline
Digital Media Specialist
MostlyHUMAN
03.2025 - Current
Digital Media Associate
MostlyHUMAN
07.2024 - 03.2025
Social Media Specialist
Brandience
07.2023 - 07.2024
Business Compliance Administrator
Trustaff
01.2023 - 07.2023
Product Development Intern
Empower
08.2022 - 01.2023
Business Development & Research Intern
EMI Research Solutions
07.2022 - 11.2022
Marketing Research Apprentice
NKU's Underground Agency
08.2021 - 06.2022
Assurance Intern
MCM CPAs & Advisors
01.2020 - 03.2020
B.S.B.A. - Marketing
Northern Kentucky University