Teagan Powers

Projects and clients include -

• Social Producer for Gimme Beauty marketing partner reels. Feb 2025
• Social Producer for video podcast: ON AI with Josef Feldman. Feb. 2025
• Social Producer for female-founded company at FounderMade Innovation Show LA. Nov. 2024
• Producer for Taylor Swift Photojournalism Exhibit featured on NBC series The Swift Effect. Oct. 2024
• Seasonal Producer for Eat Your Flowers. Nov. 2023
• Producer for "Dirty Girl" short film that premiered at the Torino Film Festival. Aug. 2023

Led production for fast-paced content focusing on women's health issues, wellness trends, and bio-optimization lifestyle stories.

• Led creative vision and execution for digital video series about new products tailored for social-first platforms, driving 50% increase in engagement and audience reach.
• Collaborated closely with leadership to conceptualize, script, and produce video content that aligned with brand messaging and mission.
• Wrote compelling scripts and developed storylines that aligned with the company's brand voice and mission.
• Produced content for various platforms, ensuring best practices for each, including optimized visuals, captions, and calls-to-action.
• Developed detailed project plans with timelines, budgets, and resource allocation for successful execution.
• Oversaw all aspects of production from pre-production through editing, ensuring high-quality output and alignment with brand objectives.
• Developed strategies for optimizing content to leverage platform algorithms, maximizing reach and audience engagement.
• Managed internal teams and external partners, such as videographers and designers, to ensure visually appealing and impactful content.
• Analyzed audience insights and performance data to inform content strategies, resulting in continuous content optimization.

Shea McGee: Design a Space You Love, MasterClass.com

• Conceptualized pitch and proposed creative vision for final delivery to executive team.
• Developed schedules for production, editing, and duplication for timely release.
• Evaluated shot lists, scripts, and visual assets to identify creative strategies and resource needs for production and post-production.
• Directed talent and work of lighting, sound, and camera crews on set to coordinate efficient and successful photo and video shoots.
• Led meetings with internal teams and external vendors to assess progress and determine risks.
• Met tight deadlines ensuring all types of content were delivered with quality assurance.
• Tracked overall budgets up to $1 million in partnership with cross-functional teams.

Produced 20+ classes featuring instructors Malala, Alicia Keys, Misty Copeland, and Jen Atkin.

• Promoted from Associate Producer to Creative Producer to Sr. Creative Producer within 7 years.
• Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging creative situations to achieve objectives.
• Presented production ideas and determined creative scenarios for production and delivery.
• Organized meetings with executives, directors, and production crew to keep concepts and plans in lockstep with brand mission and creative vision.
• Reviewed shot lists and scripts and made changes to improve visuals, wording, flow or interest levels, consistently producing high performance content.
• Coordinated with vendors to obtain supplies needed for shoots on time and on budget.
• Orchestrated license agreements for music and footage, talent releases, and final distribution.
• Managed projects encompassing 10+ team members with interactive and empathetic approaches.
• Tested new series platforms based on audience engagement analytics.

NextGen Youth Program

• Optimized social media content engagement and reach by 40% in 6 months.
• Created click-worthy posts for BAVC's Twitter, Facebook, Instagram, and Blog.
• Managed photo and video shoots to showcase member work and available programming.
• Increased awareness and followers through comprehensive social media campaign management.
• Assisted team with various marketing projects that would engage new members.