Teal Kraus
New York,NY
Summary
Results-driven Communications Designer with expertise in media mix optimization and fostering cross-functional collaboration. Successfully developed and executed high-impact media plans that strengthened client relationships and informed strategic decision-making through detailed post-campaign analysis. Proficient in monitoring competitive landscapes to ensure optimal campaign performance.
Overview
8
8
years of professional experience
Work History
Communications Designer
Initiative
New York, NY
01.2022 - Current
- Carnival Cruise Line Account.
- Aid in the development of high-impact media plans and proposals that surpass client goals.
- Analyze campaign performance, industry trends, and competitive insights by creating quarterly competitive decks for our competitive set. Use of competitive platforms (ComScore, iSpot, Vivvix, MediaRadar, and Nielsen).
- Strengthen client and partner relationships, and ensure seamless communication across internal teams.
- Manage ATBs, budgets, billing, and monthly financial updates.
- Stay ahead of industry trends, and continuously enhance media expertise.
- Participated in Young Lions competition in 2024 and 2025
Sales Planner
Viacom CBS
New York, New York
01.2020 - 05.2022
- Strategically build sales plans to fill inventory and meet client campaign goals.
- Revise sales plans based on agency and client requests.
- Generate and input estimates and pricing for day-part programming.
- Create weekly stewardship reports for Account Executives and day-part Management.
- Send program pricing, estimates, alternate reads, and program availability to agencies upon request.
Sales Assistant
Viacom CBS
New York, NY
10.2018 - 01.2020
- Communicate program changes in each client's schedule. If changes are not approved, assistants are tasked with using pricing information and Nielsen ratings to negotiate make-goods.
- Work with agencies to accommodate changes in advertiser's schedules based on flighting/weekly weight changes, DNA lists, and more.
- Monitor daily commercial trafficking and solve any night of air issues.
- Receive requests for proposals from agency buyers and report requested plans.
Ad Sales Intern
Discovery Inc
New York, NY
05.2017 - 08.2017
- Intern for the Ad Sales department in New York City for the TLC Network. Created documents for internal use by the sales assistants, Account Executives, planners, partnership planners, ASR's, VP's, and SVP's.
- Gained valuable industry knowledge through shadowing, networking, and hands-on training.
- Pitched an idea for partnership opportunities between a zero share account and an advertiser
Education
Bachelor of Arts - Strategic Communications
Elon University
Elon, NC05-2018
Skills
- Cross-platform planning
- Media mix optimization
- Budget management
- Research and analysis / competitive analysis
- Microsoft Excel and PowerPoint
- Cross-functional collaboration
- Microsoft office and outlook proficiency
- Public speaking and presenting
Timeline
Communications Designer
Initiative
01.2022 - Current
Sales Planner
Viacom CBS
01.2020 - 05.2022
Sales Assistant
Viacom CBS
10.2018 - 01.2020
Ad Sales Intern
Discovery Inc
05.2017 - 08.2017
Bachelor of Arts - Strategic Communications
Elon University
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