Theodore Cromwell

• Ensured alignment with requirements and timelines through collaboration with Project Manager and Delivery Manager. Conducted regular reviews of project progress to maintain accountability and adherence to goals
• Create strategic architecture by employing logical and infrastructure diagrams
• Collaborate with team Platform Engineers to enhance designs and technologies
• Engage with team members within the Architecture group to reinforce standards, and ensure consistency in patterns

• Partnered with Leadership, Product Owners, UI/UX, Tech Leads, DevOps Engineers, and other Architects to achieve successful delivery of $35M+ Global Website Platform (PPG.Com)
• Developed and delivered high and low-level architecture diagrams to articulate solution vision
• Oversaw data flow architecture via multiple API services to enhance content, search indices, location management, and lead generation utilizing server-less computing (orchestration) alongside no/low-code solutions (logic apps)
• Enhanced automated content creation leveraging AI (Chat GPT/DeepL) and RPA through implementation of Webhooks and API Microservices
• Streamlined collaboration between developers and operations by automating application release using Terraform and Azure Pipelines
• Direct Information Architecture projects while managing all data types in Enterprise CMS (Kontent.AI) and Enterprise Search (Algolia)
• Onboarded, mentored, developed, and supported multiple teams of contract developers and tech leads in multiple time zones and locations
• Presented and participated as a member of the Architectural Review Board
• Visited Wroclaw, Poland, multiple times to deliver support and facilitate workshops with contract and regional office employees

• Oversaw project execution for an array of PPG Architectural Coating Brands including PPG Paints, Olympic, Glidden, Liquid Nails, Homax, Sico, CIL, Disney Paints, Deft, Flood, and numerous other global brands
• Responsible for designing, proving, and implementing standards related to front-end development, SEO, website analytics, and social sharing
• Oversaw multiple contracted and full-time employees while managing daily activities, annual evaluations, goal progress, and career development
• Participated in the PPG Internship Program with multiple candidates in both mentor and supervisor capacities
• Established and executed standards to streamline development life cycle and enhance team efficiency
• New Technologies Introduced: Design System, DevOps (Azure DevOps), Shared Login (Azure B2C), Headless Enterprise CMS (Kontent.AI), Enterprise Search (Algolia), Product Information Management (Kontent.AI, SAP, and Informatica), Design Grid System (Bootstrap), Store Location Management (Google Places and Google Maps), E-Commerce (Kentico), 3rd Party Retail Automation (Walmart, Amazon, others), Ratings and Reviews (BazaarVoice)

• Managed team of digital marketing coordinators and specialists dedicated to building, maintaining, and advancing all corporate websites: Orrick.com, Orrick Blogs, and Orrick Regional Sites
• Oversaw all internal content management systems and databases used for delivering content to internal and external customers
• Developed strategies for social business consulting to enhance client engagement
• Implemented marketing automation tools to streamline campaign management
• Engineered and applied effective search engine optimization strategies
• Designed and managed web and portal-driven solutions for marketing and business development, integrating CRM (Recommind) alongside Lead Generation (HubSpot)
• Established and managed systems for measuring success of digital marketing campaigns (WebTrends, HubSpot, Google Analytics)

Previous Role: Web Engineering Specialist II: .NET

• Developer specializing in client-facing applications and websites
• Managed the use of a low-code integration tool (IntApp) to automate regularly occurring tasks relating to content, user roles, and data transformation/replication
• Maintained marketing tools on internal systems
• WebTrends Administrator, WordPress Lead, IntApp Solutions Architect, and SharePoint Integration

Formerly Nauticom Internet Services (North Pittsburgh Systems, Inc.)

• Partnered with external clients to design digital solutions aimed at strengthening brand presence
• Developed solutions for high-traffic regional clients including Art Institutes, Fred Rogers Productions (Mister Rogers), Traco, CertainTeed, and others
• Lead Interface Designer and Mass E-mail Specialist
• Solutions Architect and Lead Proposal Generator

• Engaged with clients to develop customized web solutions advancing business objectives featuring early E-Commerce models
• Oversaw in-house marketing initiatives encompassing corporate website, print, billboards, radio, and various media
• Implemented web analytics (WebTrends) to monitor website traffic and assess effectiveness for all customers
• Developed internal software solutions facilitating efficient troubleshooting of network and customer challenges