Ted Esteban
Washougal
Summary
Increasing and maintaining customer base and company profitability through leadership, knowledge of products, knowledge of customers and strong ties to the construction and agricultural industry.
Overview
33
33
years of professional experience
Work History
Regional Sales Manager
MANITOU GROUP
01.2023 - Current
- Managed Gehl and Manitou dealers in the Northwest Region.
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Signed new dealers and regional rentals.
- Increase market share
- Resolved disputes with dealers and end users.
Regional Sales Manager
HAULOTTE-US
01.2021 - 01.2023
- Developed sales campaigns in order to accommodate goals of company.
- Increased sales volume in region
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Researched and prepared sales quotes to independent and national rental stores.
- Resolved customer disputes.
- Signed Sunstate Equipment Rentals.
Territory Sales Manager
BOBCAT OF PORTLAND
01.2014 - 01.2021
- Increased market share from 6% to 31%.
- Built area of responsibility to a volume of 3 million.
- Rebuilt relationships with customers that were lost by previous dealer.
- Continuously held highest profit in the company.
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Developed sales campaigns in order to accommodate goals of company.
- Represented Company at trade association meetings to promote product.
Western Regional Sales Manager
PETTIBONE, BARKO HYDRAULICS
01.2008 - 01.2014
- Brought in 3 new dealers and kept 2 from being canceled.
- Increased dealer volumes through training and ride alongs.
- Analyzed sales statistics in order to formulate policy and to assist dealers in promoting sales.
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Developed sales campaigns in order to accommodate goals of company.
Western Regional Business Development Manager
Diversified Financial Services LLC.
01.2007 - 01.2008
- Increased volume by 6 million in less than a year.
- Executed daily operations of the financing of construction and agricultural equipment.
- Advised dealers, distributors and clients concerning sales and advertising techniques.
- Analyzed sales statistics in order to formulate policy and to assist dealers in promoting sales.
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Developed sales campaigns in order to accommodate goals of company.
- Prepared periodic sales report showing sales volume and potential sales.
- Responded to written and telephone requests for price quotes.
- Resolved customer complaints regarding equipment, supplies, and services.
- Planned sales programs to promote new markets, improve competitive position and provide fast, efficient customer service.
Territory Sales Manager
Holt of California/ Caterpillar Equipment (Caterpillar)
01.1993 - 01.2007
- Grew customer base by 45% in the Compact Construction Equipment Division.
- Continuously took business away from other dealers.
- Built and maintained a relationship with the largest customer in the Sacramento Valley.
- Reviewed market analyses in order to determine customer needs, volume potential, price schedules and discount rates.
- Developed sales campaigns in order to accommodate goals of company.
- Successfully handled the launch of Caterpillar's new Compact Construction Equipment line.
- Sales volume among the highest in the division year after year.
- Trained new sales reps for the division.
- Invited as a guest speaker at the Caterpillar training in Peoria, Illinois.
Education
Bachelor of Science - Political Science
Air Force University
Skills
- Annual forecasting
- Consultative and relationship selling
- Territory and account management
- Sales channel management
Timeline
Regional Sales Manager
MANITOU GROUP
01.2023 - Current
Regional Sales Manager
HAULOTTE-US
01.2021 - 01.2023
Territory Sales Manager
BOBCAT OF PORTLAND
01.2014 - 01.2021
Western Regional Sales Manager
PETTIBONE, BARKO HYDRAULICS
01.2008 - 01.2014
Western Regional Business Development Manager
Diversified Financial Services LLC.
01.2007 - 01.2008
Territory Sales Manager
Holt of California/ Caterpillar Equipment (Caterpillar)
01.1993 - 01.2007
Bachelor of Science - Political Science
Air Force University
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