TED HOOVEN IV
Summary
B2B commercial leader focused on revenue growth through strategic partnerships and disciplined channel management. Builds go-to-market models and aligns cross-functional teams to deliver measurable results. Drives performance improvements across national accounts and creates scalable global growth platforms.
Overview
15
15
years of professional experience
Work History
Head of B2B Distribution
NESTLÉ NESPRESSO SA
Philadelphia, PA
02.2018 - Current
- Own the North America B2B Distribution strategy and operating model, leading a complex ecosystem of national strategic accounts, enterprise partners, marketplaces and 65 regional distributors representing a critical component of Nespresso's indirect go-to-market engine.
- Shape the evolution and scalability of Nespresso's B2B distribution ecosystem, balancing near-term commercial performance with long-term channel strategy, organizational capability, partner development, and sustainable market expansion.
- Drive executive-level alignment across internal and external stakeholders, influencing senior leadership, strategic customers, distributor partners, and global teams to accelerate growth, strengthen channel performance, and advance Nespresso's B2B commercial agenda.
- Lead cross-functional enterprise initiatives in partnership with Sales, Marketing, Finance, Supply Chain, Operations, Legal, and Global HQ, translating corporate strategy into differentiated customer propositions and market-level execution.
- Develop and lead strategic growth platforms across foodservice, higher education, healthcare, workplace, hospitality, corporate, and marketplace channels, identifying emerging opportunities and translating them into scalable commercial models.
- Define the strategic direction of Nespresso's indirect go-to-market model, including route-to-market architecture, distributor segmentation, commercial economics, capability development, market expansion, governance, and scalable growth platforms.
- Architect and lead Nespresso's global distribution strategy, partnering directly with Global HQ and international markets to establish scalable operating frameworks, channel architecture, commercial capabilities, deployment models, and best practices across markets.
- Led end-to-end commercial strategy and executive partnerships across Compass Group, Sodexo, Aramark, Amazon, Staples, Courtesy and other strategic accounts, aligning customer strategy, channel economics, commercial priorities, and long-term growth opportunities.
- Member of the North America Executive Leadership Team (ELT), shaping enterprise-level commercial strategy, growth priorities, organizational direction, and long-term business performance across the B2B organization.
Director of Business Development
ARAMARK
Philadelphia, PA
09.2016 - 02.2018
Key Account Manager
ARAMARK
San Francisco, CA
01.2012 - 09.2016
Education
MBA -
Villanova University
VillanovaBS - Economics
Ursinus College
Skills
- Go-to-Market
- Commercial Strategy
- Channel Strategy
- Distributor Management
- National Accounts
- Strategic Partnerships
- Business Development
- P&L Ownership
- Global Execution
- Enterprise Leadership
- Channel Economics
Timeline
Head of B2B Distribution
NESTLÉ NESPRESSO SA
02.2018 - Current
Director of Business Development
ARAMARK
09.2016 - 02.2018
Key Account Manager
ARAMARK
01.2012 - 09.2016
MBA -
Villanova University
BS - Economics
Ursinus College