Summary
Overview
Work History
Education
Skills
Community Service
References
Timeline
Generic
TED SULLIVAN

TED SULLIVAN

Atlanta,Georgia

Summary

Dynamic leader with extensive experience specializing in strategic selling and P&L oversight. Achieved significant revenue growth through effective forecasting and robust client relationship management. Skilled in cross-functional leadership, driving business development initiatives aligned with market trends. Committed to delivering impactful solutions within the Communications, Media and Entertainment sector.

Overview

26
26
years of professional experience

Work History

Global Head of Industry, Media and Entertainment

SAND Technologies
Atlanta, Georgia
09.2024 - 07.2025
  • In my capacity, I'm responsible for formulating and implementing a comprehensive three-year strategic plan that encompasses the direction, management, and revenue generation pertaining to our portfolio of clients and solutions in the Communications and Media sector.
  • This role necessitates an in-depth understanding of the prevailing industry trends and insight into the future trajectory of the Communications and Media industry.
  • Role includes P&L responsibilities with oversight to sales and services teams’ execution comprising of industry experts, ensuring the seamless delivery of our cutting-edge technical solutions to our clients and recruiting a team of industry advisors.
  • US Industry Verticals were phased out in response to a pivot in company strategy, resource reallocation and funding.

Head of Industry, Media and Entertainment

DXC Technology
New York, NY
04.2022 - 09.2024
  • Oversaw the end-to-end management of client expectations, from initial engagement through the scoping of tailored solutions, ensuring alignment between client objectives and deliverable outcomes within the Media & Entertainment vertical.
  • Served as the executive face of the organization for the Media & Entertainment sector, building and nurturing senior-level client relationships and acting as the primary point of contact for strategic engagements.
  • Directed full profit and loss (P&L) responsibility for the Communications, Media & Entertainment vertical, including revenue forecasting, budget oversight, and financial performance optimization to drive sustainable growth.
  • Developed and executed comprehensive go-to-market plans, identifying market opportunities, setting clear objectives, and allocating resources to maximize business impact and achieve revenue targets.
  • In my Executive role, I serve as the company's representative to Media companies worldwide, maintaining executive-level relationships, managing delivery expectations, and facilitating commercial agreements between our organizations.

Vice President, Communications and Media Industry Leader

SAP America
Atlanta, Georgia
07.2016 - 08.2021
  • Responsible for the strategic direction, management and revenue related to SAP's NA Consulting Services within the Communications and Media portfolio.
  • Led cross-functional teams to deliver high-impact solutions, ensuring operational excellence and continuous improvement across all project phases.
  • This role requires deep understanding of trends where the Communications and Media industries are heading, and where SAP Services can help accelerate our customers goals and mission.
  • Responsible for P&L and managing services team to assist in delivering our technical solutions to clients.
  • Consistent overachiever that resulted in revenue metrics of 138% (2016), 169% (2017), 166% (2019), 195% (2020), 211% (2021).

EVP, Chief Revenue Officer

Analytics Startup
Atlanta, Georgia
04.2015 - 06.2016
  • Company Overview: Startup company that provides Data Attribution and Analytics to address the challenges addressed with Ad Yield Optimization and Targeting to Media Companies and Brands.
  • Developed a Board of Advisors which consisted of C-Level Executives from within the Media & Entertainment Industry.
  • Negotiated $17.4m in SaaS contracts based off leveraging Executive Relationships to develop a pipeline of $38m within year one.
  • Startup company that provides Data Attribution and Analytics to address the challenges addressed with Ad Yield Optimization and Targeting to Media Companies and Brands.

Partner, Global Business Services

IBM Corporation
New York, New York
03.2013 - 03.2015
  • Served as the Lead Account Partner responsible for IBM's overall relationship with Time Warner (Home Box Office, Turner Broadcasting System and Warner Bros.) and Cox Enterprises (Cox Communications, Cox Media Group, Autotrader, Manheim).
  • Representing all of IBM's professional services and capabilities, including Strategy Transformation and Analytics consulting, Application Innovation Services, Digital Interactive Services, Application Management Services and Core ERP Consulting.

Executive Director, Media & Entertainment Practice

PwC
New York, New York
10.2010 - 02.2013
  • Recruited to lead Client Relationship and Business Development efforts within the Entertainment, Media and Communications Practice based in the New York office aligned with the practice leadership.
  • Member of Entertainment and Media market council for New York Metro responsible for providing input on strategy.
  • Responsible for the development and execution of the sales and marketing strategy for assigned accounts.
  • Served as a coach to the highest-level priority account teams within Entertainment, Media and Communication practice to align themselves to their clients, bring value to key stakeholders and drive revenue to the firm.

Managing Director

KPMG LLP
New York, New York
08.1999 - 09.2010
  • Responsible for client relationship at AT&T and Time Warner (Home Box Office, Turner Broadcasting System and Warner Bros.) representing all Advisory Services.
  • Developed global cross functional teams that help communications & media companies address significant financial, regulatory, information technology and business issues.
  • In addition, responsibility included establishing new relationships, expanding existing ones, and aligning the appropriate teams to cultivate and manage key client relationships within several Fortune 100 Telecommunications, Media and Entertainment clients.
  • Built Southeastern business development organization by hiring sales professionals while dealing with ongoing training of structured go-to-market activities.
  • Earned recognition for supporting numerous committees such as Information, Communications and Entertainment Industry Executive Leadership Council, and National Account Directors Steering Committees with compensation and career architecture for the organization.

Education

Bachelor of Science - Finance

Troy State University
Troy, Alabama
04.1991

Skills

  • Strategic planning
  • P&L oversight
  • Client relationship management
  • Market entry strategy
  • Trend analysis
  • Revenue forecasting
  • Cross-functional leadership
  • Business development

Community Service

  • Irish America Business 100, Honoree, 2007 - 2024
  • Atlanta Adaptive Learning Center, Board of Directors, 2019 - 2023
  • Wildlife Aviation Group, Board of Directors, 2019 - 2022
  • St. Patrick’s Day Parade Committee, Grand Marshal, 2002
  • St. Patrick’s Day Parade Committee, Chairman, 1997 - 1998
  • Ancient Order of Hibernians, State Board President, 2001
  • Ancient Order of Hibernians, Chapter President, 1998 - 2000
  • Theatre Gael, Board of Directors, 1998 - 2000
  • Georgia Preservation Trust, Trustee, 2009 - 2010
  • Hibernian Benevolent Society of Atlanta, President, 1997 - 1998
  • Sigma Alpha Epsilon Atlanta Alumni Association, Board of Directors, 2006 - 2009
  • Capital City Club, Augusta Country Club and Portmarnock Golf Club (Ireland)

References

References available upon request.

Timeline

Global Head of Industry, Media and Entertainment

SAND Technologies
09.2024 - 07.2025

Head of Industry, Media and Entertainment

DXC Technology
04.2022 - 09.2024

Vice President, Communications and Media Industry Leader

SAP America
07.2016 - 08.2021

EVP, Chief Revenue Officer

Analytics Startup
04.2015 - 06.2016

Partner, Global Business Services

IBM Corporation
03.2013 - 03.2015

Executive Director, Media & Entertainment Practice

PwC
10.2010 - 02.2013

Managing Director

KPMG LLP
08.1999 - 09.2010

Bachelor of Science - Finance

Troy State University

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