Teja Kamjula
Seattle,WA
Summary
Results-driven sales, business development and category leader with 10+ years of experience accelerating growth and driving strategic transformation across the consumer goods and technology sectors. Proven success in leading complex enterprise accounts, developing data-driven go-to-market strategies, and delivering customer-centric solutions across sales, category strategy, and e-commerce. Adept at building trusted advisor relationships with senior stakeholders, orchestrating cross-functional teams and partner ecosystems, and aligning technology solutions to key business priorities.
Overview
11
11
years of professional experience
Work History
Business Development & Product Manager
Amazon
11.2024 - Current
- Collaborated with Product Teams, Account Managers, and large sellers to define optimal customer experiences.
- Product manager for Amazon Business 3P Key Value Item (KVI); Shaping, developing and scaling Go-to-market product vision. Enrolling over 30,000 products in six verticals, generating an average of $2.3MM (increase from $1.3MM) per month.
- Cross-functional collaboration at executive levels with AWS and large institutional clients in sourcing and pitching Amazon Business and cloud solutions (Storage & Database focused).
- Led growth strategy for two top 20 complex sellers, totaling $83 million in accounts.
- Independently identify, source, and close a variety of high-impact deals (~$6MM in deal value) and achieve a 89% win rate year-to-date.
- Translating ambiguous Amazon Business tail-spend structure into long-term vision with defined goals and stage-gates to rapidly grow division.
- Monitored and reported on the effectiveness of business development strategies and tactics within the team, leading to a three-day time saving per team member.
Strategic Account Manager
Amazon
11.2022 - 11.2024
- Delivered +11.3% from the $325m B2B business under management through focus on developing and expanding new online features.
- Conducted analysis of business opportunities generate incremental revenue and profitability (+$3.7m) by re-negotiating vendor negotiations.
- Deep dive complex data sets and make informed decisions to improve the customer experience, understand macro trends and future trajectory.
- Launched profit enhancing portfolio focused on office segment, delivering +8.7% profit improvements within segment.
- Focused on market segmentation and competitive trends in order to execute at both a tactical and strategic levels to drive selection, sales, and margin growth (averaging margin reductions of 47 basis points).
- Leading training program for all new starters to ramp-up and begin execution on key value items - trained over 15 new starters in a 12 month period.
National Business Manager - Grocery Lead
Kraft Heinz
02.2021 - 11.2022
- Drove the Omni strategy and built the E-commerce sales strategy which delivered a +17.2% increase in sales utilizing 1P and 3P.
- Identified, planned and executed launch of Europe only pasta brand for the first time marking a return to the segment (5 SKUs).
- Team subject matter expert for advanced reporting system - 84.51 reporting (shopper insights), Nielsen and IRI (marketing insights) and ECRM (marketing database).
- Successfully forecasted within +/- 2.3% of organizational tolerance for nine consecutive months.
- Managed and built team of four account executives and successfully developed two executives into cross-functional teams.
- Responsible for driving business growth with some of the most influential sellers on Amazon Business through strategic insights, and high operational standards.
- I am required to influence my selling partners through executing strategic joint business plans, and collaborating with them to explore innovative ways to identify and execute new pricing, selection, merchandising, and operational improvements.
- I am also the point of contact for owners and senior leadership at companies throughout the sales process.
- Had full ownership and accountability for six Kraft Heinz segments and customers within the Asia Pacific region and later in the Americas.
- Managing a P&L in excess of $285mn USD, I was responsible for end-to-end management of my customer, executing customer specific plans, building insights to develop engaging stories and launching new products in conjunction cross-functional Kraft Heinz teams.
- Total categories under management $280m+.
Category Manager, Leadership
Kraft Heinz
01.2019 - 02.2021
- Category team leader of two analysts and rotational associates developing strategies to grow the Ready Meals and Soup.
- Liaison between field category teams and headquarters as key point of contact for category support in JBP and top-to-tops.
- Established space-to-sales methodology and KPIs, building a suite of tools to understand retailer shelf space and drove 4.1% increase in fair share.
- Served as an expert in translating and bridging internal knowledge into actionable insights through identified opportunities.
- Delivered long standing growth plan that focused on key points of difference vs. competition driving the go-to-market plan to over achieve vs. key selling fundamentals.
- Collaborated with and led multi-functional and scale teams to create holistic category reinvention strategies and POG/shelf adjustments across ready meals with full roll-out at stores.
- Developed category reviews, line reviews, and promotional review tracking methodology to reduce time spent seeking data and structure.
National Account Manager
British American Tobacco
10.2016 - 12.2018
- Discount spend management ($12mn per month) in order to ensure we are in line with spend estimates the trade promotional plans.
- Managed two direct reports, conducting 1-on-1 weekly coaching sessions and managing ongoing development.
- Increased share across retail market by +1.9% through optimal pricing, new product launches and contract negotiations across numerous categories.
- Managed the JBP and execution with a large wholesaler which delivered incremental $23.3mn to the bottom line.
National Account Executive
British American Tobacco
02.2015 - 10.2016
- Developed strategies and initiatives that aligned with National C-Store priorities to deliver YoY growth +7%.
- Responsible for sales and trade on West coast Australia for key wholesale retailers growing +34.6% in net sales and 27.7% in POS sales.
- Served on National Account Executive task force, which is a year secondary assignment focused on developing process efficiency plans.
Education
Bachelor of Commerce (Honors) - Finance & Economics
Swinburne University of Technology
12.2014
Skills
- Program Management
- Product Management & Strategy
- Complex Selling & Negotiation
- Data-driven decision making
- Team leadership
- Account Management
- Cloud Solutions
- Forecasting
- Strategy Development
- New Product launch
- Microsoft Word and Excel (advanced)
- Developing Trade Promotion Strategies
- Time Management
- Leading Teams
- Nielsen/IRI/Salesforce/Tableau
- Customer Insights
- Cross functional management
- E-Commerce Growth
- Category Management & Strategy
- Circana
Timeline
Business Development & Product Manager
Amazon
11.2024 - Current
Strategic Account Manager
Amazon
11.2022 - 11.2024
National Business Manager - Grocery Lead
Kraft Heinz
02.2021 - 11.2022
Category Manager, Leadership
Kraft Heinz
01.2019 - 02.2021
National Account Manager
British American Tobacco
10.2016 - 12.2018
National Account Executive
British American Tobacco
02.2015 - 10.2016
Bachelor of Commerce (Honors) - Finance & Economics
Swinburne University of Technology
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