Tejasvit Kour

• Lead marketing strategy for best digital marketing practices for LodeRock advisors as well as its clients.
• Plan, create, and manage Search Engine Marketing (SEM) and Pay-per-Click (PPC) campaigns across variety of platforms.
• Lead monitoring, evaluation and presentation of performance of campaigns by generating weekly and monthly reports to clients analyzing trends, goals, opportunities, and other key performance indicators.
• Maintain knowledge of search engine and PPC industry trends and consistently brief the group on these trends/how to leverage them for LodeRock and its clients.
• Maintain knowledge of all Google-related ad platforms including Analytics, Ads, Keyword Planner, Tag Manager, Reporting, etc.
• Maintain knowledge of all social media ad/business manager platforms including LinkedIn, Twitter, Facebook, Instagram, and others
• Create thorough marketing strategies and proposals that cover a wide range of digital and social marketing activities, both paid and organic.
• Engage in teamwork with cross-functional departments, such as creative, web development and product marketing, to craft impactful promotional content.
• Perform analyses of competitors to pinpoint areas for growth and potential opportunities within the social media arena.
• Lead Meltwater monitoring service for LodeRock clients – daily, weekly, and issues monitoring reports as well as social listening to aid content development ideation. Maintain knowledge of Meltwater as well as any other similar services used by LodeRock and look for ways to better leverage them or competing solutions for LodeRock and its clients.
• Create and maintain client comparable/competitor digital IR analysis reports.
• Support social media paid and organic campaigns for LodeRock clients including designing, executing and reporting as well as content development for organic/paid posts.
• Contribute to new business development for Digital IR including client fit assessment/planning, outlining LodeRock’s digital services and case study development.
• Support digital/social marketing efforts for LodeRock, its principals and any LodeRock subsidiary or affiliated company, as requested.
• Facilitate communication and cooperation among team members as required and assist in supervising communication strategies for entire programs, from advertising to project culmination

• Continuously evaluating the website and social media content and other online content present for the company to ensure the right message is conveyed to potential customers about the services offered by the company.
• Coordinating with business line partners and team members to achieve business objectives.
• Formulating and managing the overall marketing strategy for the company and managing the company's overall online presence as well as for the clients.
• Formulating strategies to maintain the company’s public relations by directing and controlling press releases from time to time and reaching out to bloggers.
• Planning and evaluating paid advertisements strategies for the company on online platforms like Google and Bing that drive more customers and generate sales.
• Monitoring the financial budget spent on paid online advertising and evaluating their effectiveness based on Return on Investment.
• Planning strategies for Search Engine Optimization to maintain the company’s overall online presence.
• Closely working with the Web development, Search Engine Optimization, Social Media Management, and Online Advertising teams to ensure that the strategies and marketing goals are met. Also, monitoring and evaluating their performance.
• Planning strategies for online marketing of various clients and continuously monitoring and evaluating their effectiveness.

· Developed and managed digital pay-per-click advertising campaigns using Google AdWords, Facebook, Instagram, etc.

· Social Media Management for clients as well as the organization including crafting compelling, posting content across social media accounts, engaging with customers on different channels and being on top of the latest social media trends.

· Performed monthly adjustments on client accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budget.

· Worked as a content writer and wrote content for websites, blogs, etc.