TEJASWINI KANUKUNTA
Frisco
Summary
Results-driven digital marketing professional with expertise in Google Ads and analytics, honed at Google Operations Center. Proven track record in campaign optimization and cross-functional collaboration, enhancing brand awareness and driving lead generation. Recognized for exceptional problem-solving skills and ability to deliver actionable insights that improve performance.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Senior Executive
Google Operations Center
Hyderabad
08.2019 - 12.2022
- Strong knowledge of various search platforms like Google Ads, SA360, Bing Ads, Dv360, Meta, Looker studio, etc
- Fulfil relevant daily, weekly, monthly, and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
- Built, set, and optimized campaigns across search platforms and implemented search structures & marketing strategies
- Collaborated with cross-functional teams to ensure accurate and timely financial reporting
- Performed Quality checks for junior team members
- Prepared and presented financial reports to management and stakeholders, providing insights into performance trends and opportunities
- Well-versed with up-to-date information on industry news and developments; stay ahead of the competitors by analyzing, keeping pace, and regularly documenting search engine industry trends across web/mobile platforms and continuously adopting new/best practices
- Worked closely with the team members/ supervisor to meet goals
- Monitored and reported on marketing campaign performance and made recommendations for improvements
- Analyzed key performance indicators and generated actionable insights to improve brand awareness
- Enhanced brand awareness with the creation of compelling text assets
- Providing in-depth competition reviews to investigate rival ad placement, keyword use, placement bids, and landing pages
- Analyzing Google Ads, Google Analytics, and Google Merchant Center accounts to boost revenue
- Expert on the tools and technologies for digital marketing campaign optimization
- Demonstrated excellent time-management skills and the ability to work independently using departmental resources, policies, and procedures
- Further, I attended calibration meetings with the vendor partners and Clients and later identified and implemented process improvements
- Expert in Search, Display, Mobile, and Video advertising networks, analyzing campaign performance and formulating optimization strategies
- Worked as a Subject Matter Expert temporarily for the Google Ads process
- Always been a team player who can also work independently
Senior Process Executive
Cognizant
Hyderabad
08.2018 - 08.2019
- Collaborated as a Senior Process Executive - Voice Process on the Google Ads Project
- Focused on Google Ads, Google Analytics, Merchant Center, Google Ads Editor, and Google Ad Grants
- Acquired a certificate in Google Ads (Search, Display, Video, and Shopping) and Google Analytics
- Addressed issues with high-profile clients to maintain relationships and enhance repetitive enterprise
- Assisted in enhancing established campaign productivity and improving appropriate campaigns Local, Search, Display, Video, Performance Max, App, and Shopping to obtain their marketing strategy
- Aided in the resolution of account suspensions and policy rejections
- Won Game Changer award for my exceptional performance
CS Executive (Full time employee)
Amazon
Hyderabad
07.2017 - 08.2018
- Actively supported Amazon Kindle and Amazon Alexa technical Services team(D2TS) for India and North America by quickly responding to questions via phone and email and finding appropriate solutions
Education
Masters - Computer Science
University of North Texas
Denton, Texas, United States12.2024
Bachelors of Science - Information Technology
Bhoj Reddy Engineering College for Women
Hyderabad, India05.2017
Skills
- Cross-functional team coordination
- Problem-solving
- Digital marketing
- Google analytics
- Google ads management
- Conversion rate optimization
- Lead generation optimization
- Digital advertising
- Effective communication
- Team collaboration
- Campaign optimization
- Analytical and critical thinking
- Organizational skills
Certification
- Google Ads, 08/01/18
- Google Ads Display, 08/01/18
- Google Ads Search, 08/01/18
- Google Analytics, 08/01/18
Timeline
Digital Marketing Senior Executive
Google Operations Center
08.2019 - 12.2022
Senior Process Executive
Cognizant
08.2018 - 08.2019
CS Executive (Full time employee)
Amazon
07.2017 - 08.2018
Masters - Computer Science
University of North Texas
Bachelors of Science - Information Technology
Bhoj Reddy Engineering College for Women
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