Temesgen Demissie
San Diego,CA
Summary
Experienced with data analysis, market research, and sales trends, bringing valuable insights to strategic decision-making processes. Utilizes advanced analytical tools to uncover business opportunities and optimize sales strategies. Strong understanding of market dynamics and customer behavior, ensuring effective and impactful results.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Market Research and Development Division Head
BEAEKA General Business PLC
Addis Ababa, Ethiopia
03.2025 - 10.2025
- Developed and executed market entry strategies to expand customer base.
- Analyzed market trends and competitive landscape to inform product positioning.
- Trained sales teams on best practices for engaging new clients effectively.
- Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies.
- Applied market intelligence to inform strategic decisions related to product positioning, pricing, and distribution channels.
- Presented regular reports on market development activities, offering valuable insights for senior management decision-making processes.
- Increased market share by identifying and targeting new customer segments through comprehensive market research.
- Managed trade shows and events to showcase company products, generating leads and increasing sales conversions.
- Coordinated property maintenance efforts, improving tenant satisfaction and retention rates.
- Boosted property sales by implementing innovative marketing strategies and conducting comprehensive market analysis.
Senior Market Research Analyst
GIFT Real Estate PLC
Addis Ababa Ethiopia
04.2022 - 03.2025
- Analyzed commercial and residential Real estate market trends to inform strategic decision-making processes.
- Developed comprehensive reports on consumer behavior and preferences.
- Conducted competitive analysis to identify market opportunities and threats.
- Organizing customers data and conducting satisfaction analysis
Sales and Marketing Manager
WMG Biomedical Engineering PLC
Addis Ababa Ethiopia
11.2020 - 03.2022
- Developed and implemented targeted marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends to identify growth opportunities and inform product development initiatives.
- Led cross-functional teams in executing integrated marketing campaigns, ensuring alignment with sales objectives.
- Cultivated relationships with key stakeholders to drive partnerships and expand market reach.
- Oversaw budget allocation for marketing activities, optimizing resource utilization for maximum impact.
- Coordinated with sales teams to align messaging and streamline customer acquisition processes.
- Evaluated campaign performance metrics to refine strategies and improve return on investment (ROI).
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Expanded distribution channels by forming strategic partnerships with key industry players.
Senior Market Research Analyst
Artesian Bottling S.C. /SINALCO
Addis Ababa Ethiopia
06.2019 - 10.2020
- Analyzed market trends to inform strategic decision-making processes.
- Collaborated with cross-functional teams to enhance data collection methods.
- Developed compelling presentations that effectively communicated key findings and recommendations to executive leadership.
- Collaborated with sales and marketing teams to refine target customer profiles based on rigorous segmentation analysis.
- Presented actionable insights to stakeholders for product development initiatives.
- Streamlined reporting processes, increasing efficiency and reducing turnaround time for deliverables.
- Facilitated internal training sessions to improve overall team understanding of evolving market dynamics.
Education
Master of Arts - Marketing Management
St. Mary's University
Addis Ababa, Ethiopia09-2020
Bachelor of Arts - Economics
Arba Minch University
Arba Minch, Ethiopia12-2007
Skills
- Real estate Marketing Skill
- Property administration skill
- Business development and customer foll up
- Chamber and other traid fair & exhibition B2B presentation skill
- Planning, executing and reporting skill
- KPI development and Evaluation
- Market research skill
- Microsoft Word, Excel and Powerpoint
- Data analysis
Accomplishments
- Resolved product issue through consumer testing
- Automating customer satisfaction and demand analysis platform.
- Participating in 4 exhibitions in each year and conduct its effectiveness.
- GIFT Real Estate Named "Best Senior Market Research Analyst of the Year" in 2024.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 6 staff members.
- Successfully recruited and trained 20 new customer service representatives.
Certification
- Basic Computer training
- Market research preparationt raining
- Business development and sales training
Languages
English
Full Professional
Timeline
Market Research and Development Division Head
BEAEKA General Business PLC
03.2025 - 10.2025
Senior Market Research Analyst
GIFT Real Estate PLC
04.2022 - 03.2025
Sales and Marketing Manager
WMG Biomedical Engineering PLC
11.2020 - 03.2022
Senior Market Research Analyst
Artesian Bottling S.C. /SINALCO
06.2019 - 10.2020
Master of Arts - Marketing Management
St. Mary's University
Bachelor of Arts - Economics
Arba Minch University
Best performance record employee of the year 2024
I recruited and trained 20 new sales team
I automated customer feedback collection and demand analysis plat form
I participated on 4 chamber exhibitions and promote our products and performing sales for more than 200 new customers
Market segmentation and sales territory demarcation for sales team
KPI development and consistent sales team promotion platform to improve sales