Summary
Overview
Work History
Education
Skills
Websites
Civic Leadership
Timeline
Generic

TEMICCA HUNTER

Arlington,TX

Summary

Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.

Overview

26
26
years of professional experience

Work History

Veterans Affairs Coordinator

Optum Healthcare
09.2021 - Current


  • Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
  • Resolved conflicts swiftly among team members through effective mediation techniques, fostering an amicable working environment conducive to collaboration.
  • Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
  • Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
  • Reduced logistical errors through meticulous planning of transportation schedules and inventory management practices.

Digital Marketing Consulting

Hunter Consulting
12.2017 - 04.2022
  • Spearhead client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success
  • Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
  • Analyze competitor pages to locate backlinks and keyword opportunities
  • Discuss SEO needs and optimized strategies for short- and long-term campaigns
  • Produce and submit weekly reports outlining progress against KPI objectives
  • Collaboration with community and business leaders to build strong partnerships
  • Analyzed and made recommendations to improve campaigns tactically
  • Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • Managed search engine marketing budgets and tracked campaign performance.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Boosted brand awareness through the creation and management of engaging social media campaigns.
  • Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Evaluated market trends to stay current on consumer and competitor changes.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.

Healthcare Administration

Cooks Children Hospital
11.2019 - 05.2021
  • Supported providers in outpatient medical offices by coordinating all administrative operations
  • Supported the finance department with deposits and treasury invoices
  • Supported 12 doctors, 8 Physician Assistants, Medical Director and Clinic Director daily
  • Built relationships with a variety of departments (Medical Assistants, Nurses, other specialty clinics).
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Demonstrated leadership skills in managing projects from concept to completion.


Sales and Marketing

Alterity
10.2010 - 05.2019
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings
  • Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
  • Used a variety of CRM systems and marketing automation tools such as Salesforce and Marketo
  • Developed and maintained social media profiles on Twitter, Facebook, LinkedIn, and others to establish an effective presence
  • Utilized strong analytical experience to drive insights and recommendations for improvement
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet mart need ahead of the curve
  • Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations
  • Efforts were credited as instrumental in closing numerous high-level deals
  • Continually tested and optimized campaigns to improve performance while driving efficiencies
  • Managed monthly/weekly/daily forecasting and reporting for traffic, spend, ROI, conversion rates and other performance KPIs
  • Daily management in multiple digital marketing channels: Google AdWords, Bing, Facebook/ IG, Emil, content marketing, etc.
  • Learned and adapted quickly to new technology and software applications.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Proven ability to develop and implement creative solutions to complex problems.


Sales & Marketing Manager

Choice Homes
07.2007 - 10.2009
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
  • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies
  • Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
  • Planned and executed the formation of a Digital Marketing Strategy for the company (web, digital channels, SEO/ SEM, marketing database, email, social media, etc.)
  • Stayed up-to-date on emerging technologies and provided thought leadership and direction for adoption where appropriate
  • Measured and analyzed ROI of marketing programs and recommended improvements
  • Managed product launches and served as the cross-functional go-to person for promotions, public relations, and marketing
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Collaborated with internal departments to develop cohesive messaging across multiple platforms.
  • Managed accounts to retain existing relationships and grow share of business.
  • Prepared sales presentations for clients showing success and credibility of products.



Sales and Marketing

Sygma Network
12.1997 - 10.2005
  • Demonstrated products and specific features at customer locations and special events
  • Researched potential clients and markets to prepare for appointments
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings by 40%
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings
  • Compiled product, market, and customer data to forecast accurate sales and profit numbers
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
  • Resolved problems, improved operations and provided exceptional service.
  • Demonstrated leadership skills in managing projects from concept to completion.


Education

Master of Business Administration -

Dallas Baptist University
12.2014

Bachelor of Communication -

University of Texas at Arlington
06.2010

Skills

  • Sales & Marketing Management
  • Business Development
  • Paid acquisition
  • Commercial Management
  • New Product Launch
  • Market Research
  • Strategic Business Planning
  • SEO/SEM Marketing
  • Hootsuite, Google Analytics, Google Ads
  • P&L Management
  • Video Marketing
  • KPI/Revenue Management
  • Public Policy
  • Lead Generation
  • Fundraising
  • Relationship Management
  • Salesforce
  • Writing, Editing, Communication skills
  • Project Management
  • Email marketing
  • Multichannel Marketing
  • Team Leadership
  • Communication Strategy
  • Non-Profit
  • Regulatory Compliance
  • Workflow Optimization
  • Decision-Making
  • Content Development
  • Market Trends Analysis
  • Brand Messaging
  • Brand strategy
  • Adobe Creative Suite
  • Brand-building strategies
  • Public and Media Relations
  • Contract Negotiation
  • Corporate Communications
  • Contract Management

Civic Leadership

Arlington City Council Member District 3

Arlington Housing Finance President

Arlington Finance President

Arlington Economic Board Member

Rotary International President

Rotary International Area Governor

Rotary International Public Relations/ Marketing Chair

Annual Breast Cancer Awareness Health Fair Campaign Manager



Timeline

Veterans Affairs Coordinator

Optum Healthcare
09.2021 - Current

Healthcare Administration

Cooks Children Hospital
11.2019 - 05.2021

Digital Marketing Consulting

Hunter Consulting
12.2017 - 04.2022

Sales and Marketing

Alterity
10.2010 - 05.2019

Sales & Marketing Manager

Choice Homes
07.2007 - 10.2009

Sales and Marketing

Sygma Network
12.1997 - 10.2005

Master of Business Administration -

Dallas Baptist University

Bachelor of Communication -

University of Texas at Arlington

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TEMICCA HUNTER