Hardworking and motivated Sales Manager with over 15 years of experience and record of success across different industries. Solid history balancing team performance, customer service targets and business objectives. Dedicated to working closely with employees to maximize productivity and optimize procedures. Decisive leader with good planning and organizational skills.
Overview
12
12
years of professional experience
Work History
Country Manager (General Manager)
Nigeria Market, Eva Wine Group
, Spain
06.2018 - 05.2023
Developed and executed effective sales strategies, aligning action plans with strategic priorities
Orchestrated the implementation of customer roadmaps, successfully concluding projects (Introduction of new products to markets)
Proactively oversaw the application of the SBU pricing strategy, driving optimal revenue outcomes
Cultivated and sustained robust customer relationships within the designated region
Spearheaded the integration of pivotal strategic initiatives within the sales domain
Achieved and surpassed sales and distribution targets within sales area
Provided leadership, guidance, and mentorship to the sales team, fostering their professional growth
Ensured comprehensive geographical coverage and harnessed cross-selling prospects to realize full business potential
Collaborated seamlessly with Marketing, Customer Service, and Supply Chain units, guaranteeing unwavering internal support for the sales team
Maintained rigorous adherence to sales processes, including pricing and customer data management, always ensuring compliance
Generated accurate sales forecasts for the designated sales area while vigilantly monitoring key performance indicators (KPIs)
Nurtured relationships and devised strategic plans with distribution partners, continuously assessing their financial performance.
Country Sales Manager
Unique Worldwide Limited
, Nigeria, United Kingdom
05.2016 - 06.2018
Partner sales teams by employing industry expertise and knowledge (retail sales strategies and tactics), reduced allowance spending by 30%, and improved timing and quality of operational processes
Surpassed growth targets and revenue projections by coordinating and planning product sales initiatives
(Trade Loyalty Programs)
Owned all aspects of sales planning, development, and team and account management for the Nigeria market
Promoted sales of Drive Brands and New products to achieve revenue targets, bringing in $10m in 3 years average sales revenue
Monitored regional performance, analyzed sales data and review with the distribution team on area that lack coverage
Increased profits through providing excellent customer service, following established guidelines, and auditing sales reports.
National Sales Coordinator
Blue Arrow Nigeria Limited
Lagos, Nigeria
01.2014 - 04.2016
Increased sales volume and expanded product line to open markets, new retailers, clubs, restaurants, and natural food chains
Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue
Monitored sales team performance, analyzed sales data, and reported information to area managers
Performed analysis of competition to determine strengths and weaknesses compared to our existing or new products
Grew market penetration and sales figures by leveraging distributors relationship and personally overseeing negotiations resulting in 80% revenue increase.
Distribution Development Manager
Blue Arrow Nigeria Limited
Lagos, Nigeria
08.2013 - 12.2014
Developed and maintained courteous and effective working relationships with key distributors
Planning, assessment, appointment and evaluate of Key Distributors pan-Nigeria, in-line with the organizational objective
Developed and implemented trade terms with key distributors
Design and implement an integrated distribution management system within key Distributor’s operations
Setting the pricing structure for the Key Distributors in line with their Return on Investment (ROI)
Supported framework process for the Regional Team in developing trade program (Wholesale TLP, Retail TLP to meet objectives set for the key distributors per region)
Analyzed business performance of the company with competition in the markets where key distributors are available
Actively listened to customers' requests, confirming full understanding before addressing concerns
Regional Sales Manager
Blue Arrow Nigeria Limited
, Nigeria
01.2011 - 07.2013
Exceeded targets by building, directing, and motivating high-performing sales team
Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
Contacted key accounts regularly and achieved high satisfaction scores by routinely reassessing needs and resolving conflicts
Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments
Targeted prospects in other territories through careful research of competitor products, services, and trends
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Education
Master of Arts - Public Administration
Lagos State University
Bachelor of Science - Economics
Lagos State University
Skills
Sales Techniques
Staff Training and Development
Customer Trend Analysis
Networking Events
Sales Projections
Customer Complaint Resolution
Relationship Building
Lead Generation
Interdepartmental Collaboration
Accomplished manager
Interests
Travelling to explore new places and cultures.
Writing Journals and documenting experience.
Socializing; love making friends.
Dancing is like a therapy that help me revitalize.
Accomplishments
Eva Group Limited (Spain) 2021/22 – Nigeria Accomplishment: All time sales Value $10m in Nigeria market
Eva Group Limited (Spain) 2019 – Nigeria Notable Accomplishment. - Record high sales Volume in Nigeria market - 100% business value growth in 3years - Successful introduction of profitable new range.
Unique Worldwide Limited (UK) – Country Manager(Nigeria). Notable Accomplishment. Success launch of Flirt Vodka (Power Brand – Bulgaria) - From 200cases to 5,000cases Average monthly (2017).
Blue Arrow Nigeria Limited – Distribution Development Manager. Notable Accomplishment. Major channel contribution to Organization - $2.5m Achievement (Aug,2014).
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Since the initial publication of the chart of the electromagnetic spectrum, humans have learned that what they can touch, smell, see, and hear is less than one-millionth of reality.
R. Buckminster Fuller
Timeline
Country Manager (General Manager)
Nigeria Market, Eva Wine Group
06.2018 - 05.2023
Country Sales Manager
Unique Worldwide Limited
05.2016 - 06.2018
National Sales Coordinator
Blue Arrow Nigeria Limited
01.2014 - 04.2016
Distribution Development Manager
Blue Arrow Nigeria Limited
08.2013 - 12.2014
Regional Sales Manager
Blue Arrow Nigeria Limited
01.2011 - 07.2013
Master of Arts - Public Administration
Lagos State University
Bachelor of Science - Economics
Lagos State University
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