TENÉ MORRIS

Work History

Senior Specialist, Web

Reckitt

Parsippany, NJ

01.2020 - Current

Improved customer engagement and customer service 30% within 1 year by managing the development and implementation of the site chatbot
Increased organic website traffic 25% month over month using inbound engagement campaigns and implemented UX and UI site improvements, brand activations, and testing and learning
Led 5 teams of marketing associates to collaborate with cross-functional teams and customers to create, optimize, and report on website, email, and social media content
Collaborated with brand managers, CRM, and IT teams to ensure site-wide branding consistency for the clients.

College Admissions Consultant

Vertias Prep

New York, NY

01.2021 - 01.2022

Achieved 90% of students securing admission to the top 25 universities they applied to by partnering with students to craft essays and personal statements for college applications
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Provided personalized service to parents and students regarding academic needs of each student through phone calls, emails, and live video chat
Created a resource-rich environment for students and parents as it pertained to college readiness and educational and career planning
Utilized communication skills to accurately identify and gauge needs of prospective students; closely mentored prospective students throughout the admissions process.

Associate Digital Manager

Groupe SEB

Parsippany, NJ

01.2017 - 01.2020

Launched a new website in 8 months that improved results over an old website by 200%; improved click-through-rates, bounce rate, page views, and increased organic traffic by 65%
Decreased bounce rate by 25%, increasing load time speed by 60%, and drawing in new visitors at the rate of 45%
Collaborated closely with IT, agencies, product marketing teams, and designers in the design, development, and launch of the website; Improved the user experience on the new website
Monitored success by tracking the analytical performance of websites and product campaigns, reporting results, and making recommendations to management and product marketing teams
Identified requirements and collaborated with key external stakeholders to develop and execute landing pages, ratings/review campaigns, social media campaigns, and other dynamic content.

Direct Marketing Specialist

Mayvenn

New York, NY

01.2015 - 01.2018

Increased sales within 3 months by 50% through attending local events and attending trade shows to generate viable leads through various strategies on social media platforms
Executed brainstorming, creating, launching, and managing marketing and sales plans for the e-commerce website, www.lusciousmane.mayvenn.com
Navigated the company through the ebb and flow of the business cycle; offered various promotions and services to improve and turnaround slumping sales
Spearheaded the entire campaign process, including setting up campaigns and timelines and the promotion/campaign approval process.

Digital Marketing Specialist

Exposure, LLC

New York, NY

01.2016 - 01.2017

Triggered a 10x increase in brand awareness by creating and deploying social media initiatives to increase traffic and increase leads
Facilitated a significant growth in the audience through careful research of clients and competitors using critical insights
Assessed social media activity to provide insight for digital campaigns through comprehensive social media and Google Analytics reporting
Increased followers, post and page engagements, and other KPIs, including conversions through careful analysis of metrics.

Senior Program Coordinator

NYU Langone Medical Center

New York, NY

01.2004 - 01.2017

Increased applications by 85% over 4 years with better results and led the program through a 50% YoY growth surge including an increase in the caliber of the applicants
Filled 300+ Internal Medicine, Geriatric Medicine, and Palliative Care fellowship program seats through marketing the Geriatric Medicine and Palliative care programs to potential candidates
Reduced marketing costs by 25% while increasing lead generation through the creation and integration of marketing plans and materials; produced innovative and engaging content
Leveraged experience in digital marketing, content marketing, and strategic project leadership to develop marketing and communication tools, which enhanced communication to candidates
Wrote content for the program's website, content calendar, and internal communications, which improved engagement and communicated information to NYU faculty, fellows, and affiliates.

Summary

Overview

Work History

Senior Specialist, Web

College Admissions Consultant

Associate Digital Manager

Direct Marketing Specialist

Digital Marketing Specialist

Senior Program Coordinator

Education

Master Of Science - Integrated Marketing

Bachelor Of Science Communications - Public Relations

Skills

Accomplishments

American Marketing Association Member

Timeline

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