TENÉ MORRIS
Digital Marketer
Mahwah,NJ
Summary
Resourceful Specialist offering expertise in problem-solving, data analysis and customer service. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.
Overview
20
20
Years of professional experience in Healthcare, Edu, and CPG
7
7
years of post-secondary education
Work History
Senior Specialist, Web
Reckitt
Parsippany, NJ
01.2020 - Current
- Improved customer engagement and customer service 30% within 1 year by managing the development and implementation of the site chatbot
- Increased organic website traffic 25% month over month using inbound engagement campaigns and implemented UX and UI site improvements, brand activations, and testing and learning
- Led 5 teams of marketing associates to collaborate with cross-functional teams and customers to create, optimize, and report on website, email, and social media content
- Collaborated with brand managers, CRM, and IT teams to ensure site-wide branding consistency for the clients.
College Admissions Consultant
Vertias Prep
New York, NY
01.2021 - 01.2022
- Achieved 90% of students securing admission to the top 25 universities they applied to by partnering with students to craft essays and personal statements for college applications
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- Provided personalized service to parents and students regarding academic needs of each student through phone calls, emails, and live video chat
- Created a resource-rich environment for students and parents as it pertained to college readiness and educational and career planning
- Utilized communication skills to accurately identify and gauge needs of prospective students; closely mentored prospective students throughout the admissions process.
Associate Digital Manager
Groupe SEB
Parsippany, NJ
01.2017 - 01.2020
- Launched a new website in 8 months that improved results over an old website by 200%; improved click-through-rates, bounce rate, page views, and increased organic traffic by 65%
- Decreased bounce rate by 25%, increasing load time speed by 60%, and drawing in new visitors at the rate of 45%
- Collaborated closely with IT, agencies, product marketing teams, and designers in the design, development, and launch of the website; Improved the user experience on the new website
- Monitored success by tracking the analytical performance of websites and product campaigns, reporting results, and making recommendations to management and product marketing teams
- Identified requirements and collaborated with key external stakeholders to develop and execute landing pages, ratings/review campaigns, social media campaigns, and other dynamic content.
Direct Marketing Specialist
Mayvenn
New York, NY
01.2015 - 01.2018
- Increased sales within 3 months by 50% through attending local events and attending trade shows to generate viable leads through various strategies on social media platforms
- Executed brainstorming, creating, launching, and managing marketing and sales plans for the e-commerce website, www.lusciousmane.mayvenn.com
- Navigated the company through the ebb and flow of the business cycle; offered various promotions and services to improve and turnaround slumping sales
- Spearheaded the entire campaign process, including setting up campaigns and timelines and the promotion/campaign approval process.
Digital Marketing Specialist
Exposure, LLC
New York, NY
01.2016 - 01.2017
- Triggered a 10x increase in brand awareness by creating and deploying social media initiatives to increase traffic and increase leads
- Facilitated a significant growth in the audience through careful research of clients and competitors using critical insights
- Assessed social media activity to provide insight for digital campaigns through comprehensive social media and Google Analytics reporting
- Increased followers, post and page engagements, and other KPIs, including conversions through careful analysis of metrics.
Senior Program Coordinator
NYU Langone Medical Center
New York, NY
01.2004 - 01.2017
- Increased applications by 85% over 4 years with better results and led the program through a 50% YoY growth surge including an increase in the caliber of the applicants
- Filled 300+ Internal Medicine, Geriatric Medicine, and Palliative Care fellowship program seats through marketing the Geriatric Medicine and Palliative care programs to potential candidates
- Reduced marketing costs by 25% while increasing lead generation through the creation and integration of marketing plans and materials; produced innovative and engaging content
- Leveraged experience in digital marketing, content marketing, and strategic project leadership to develop marketing and communication tools, which enhanced communication to candidates
- Wrote content for the program's website, content calendar, and internal communications, which improved engagement and communicated information to NYU faculty, fellows, and affiliates.
Education
Master Of Science - Integrated Marketing
08.2015 - 05.2017
Bachelor Of Science Communications - Public Relations
Skills
TECHNOLOGIES & CERTIFICATIONSTechnologies: Hotjar, Google Analytics, Visual Ping, Jira, Smartsheet, Silktide, Microsoft Office Suite, Salesforce, Basecamp, Microsoft Teams
Analytical and Critical Thinking
Excellent Communication
MS Office
Dependable and Responsible
Cultural Awareness
Campaign execution
Project management
Digital marketing
CRM
Web analytics
Marketing strategies
Customer engagement
Accomplishments
- Certifications: Scaled Agile, Certified SAFe Professional; Google Analytics 4
American Marketing Association Member
Active member
Timeline
College Admissions Consultant - Vertias Prep
01.2021 - 01.2022
Senior Specialist, Web - Reckitt
01.2020 - Current
Associate Digital Manager - Groupe SEB
01.2017 - 01.2020
Digital Marketing Specialist - Exposure, LLC
01.2016 - 01.2017
New York University - Master Of Science, Integrated Marketing
08.2015 - 05.2017
Direct Marketing Specialist - Mayvenn
01.2015 - 01.2018
Senior Program Coordinator - NYU Langone Medical Center
01.2004 - 01.2017
State University of New York - Bachelor Of Science Communications, Public Relations