Lead sales and revenue growth for family-owned event production company
Lead expansion into new verticals (esports, venues)
Own all new business with over $10M in pipeline as of April 2024
Director of Sales
Unified Esports Association
11.2022 - Current
Joined company rebuild in lead revenue position
Owned all customer acquisition strategy, developing new verticals and finding PMF for each client type
Established ambitious sales targets, increasing pipeline deal count by 450% and closing over $200,000 in revenue
Principal
Zactivate
01.2016 - Current
Facilitate strategic partnerships and as-needed connections for 30+ clients in esports and entertainment
Direct/coordinate gaming and esports productions at local, regional, and national levels in various roles, including charity programs, gaming tournaments, and product activations/trade shows
Clients have included Mountain Dew, AMP, Monster Energy, Major League Gaming, local esports brands across 20+ states, & world-renowned charities
Business Development Executive
Esport Supply
05.2020 - 06.2021
As first hire in fast-moving firm, facilitated industry-endemic relationships in all verticals: design & build, production, brand activation
Generated and won business as subject matter experts for cities and world-class architecture firms, with professional services including feasibility studies and brokerage of hardware, furniture, and software
Generated and won business with major American universities to serve as subject matter expert in launching new esports programs
Followed SaaS model to source and service production clients including Tier 1 esports teams and highly visible broadcasters
Sourced and assisted in execution of strategic partnerships with industry-endemic contacts, using existing and net new relationships
Interim Director of Esports
Metro Sports & Entertainment Group
06.2019 - 06.2020
Collaborated & consulted with CEO in developing all esports & gaming elements of new, diversity-focused experiential company
Facilitated and negotiated strategic partnerships with white-label production companies, talent, and sponsors
Created strategic plan to roll out online tournament platform, hire and supervise contractors for website build/API integration
Leveraged incoming partnerships for traditional sports integration in esports, building paths for big-budget entities in unfamiliar industry
Director of Strategic Partnerships
Wildcard Gaming
05.2019 - 05.2020
Engineered $100,000+ in endemic and non-endemic partnership revenue for grassroots rapid-growth esports organization
Worked with leadership team to enhance dynamic growth strategy in response to industry trends
Strengthened and fostered existing partners to improve product success and amplify coverage
Built from scratch charity broadcasting program totaling $10,000 raised in first month
Skills
Respected connector with large esports/entertainment rolodex (the "expert the experts call")
Powerhouse, people-focused brand activator with success driving nationwide attention and attendance
Diehard Cleveland Browns fan (with that record, it's a skill)
Well-connected relationship builder with a love for people (references available on request)
Expert nonprofit fundraiser through charity-gaming shows with demonstrated 8-figure success
Other Experiences
Frequent panelist and speaker on the esports industry, as well as the subject of nonprofit fundraising through gaming
Core team member of Kinstone and Full Restore, producing broadcasted charity gaming events like Zeldathon and Pokethon
Classically trained vocalist & former collegiate rugby player (2 conference titles, 1 regular season loss in 3 years)
Business Unit Manager /Director of Sales and Business Development at Aqua Hot Heating Systems an Airxcel BrandBusiness Unit Manager /Director of Sales and Business Development at Aqua Hot Heating Systems an Airxcel Brand