Tera-Rose Layton
Sumner,WA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Business Development
MaxCare of Washington
08.2024 - Current
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Assisted in creating written, video, and image content for marketing channels.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Developed a protocol for direct marketing strategies to grow revenue in Large Loss.
- Create relationships with Commercial Property managers and develop a program to onboard new companies as customers.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Estimator
Pacic Remediation and Restoration
09.2023 - 06.2024
- Analyzed project requirements and produced accurate cost estimates for construction projects, resulting in an average accuracy rate of 95%
- Collaborated with project managers, engineers, and clients to review and revise project plans, budgets, and timelines to optimize cost effectiveness
- Utilized industry software and tools to create detailed take-offs and material quantity lists, ensuring precise estimates and competitive bids
- Conducted supplier negotiations to obtain the best pricing for materials and subcontractor services, saving an average of 10% on project costs
- Managed multiple projects simultaneously, meeting tight deadlines and delivering cost estimates that aligned with client expectations and budget constraints.
Director of Business Development
Pacific Northwest Restoration/Mitigation/Contents/Demolition
04.2021 - 08.2023
- Developed and implemented strategic business development plans to drive revenue growth and expand market share
- Established and maintained relationships with key clients, partners, and stakeholders to identify new business opportunities
- Led cross-functional teams to collaborate on integrated marketing campaigns, product launches, and sales initiatives
- Analyzed market trends and competitor activity to inform decision-making and maximize competitive advantage
- Negotiated and closed high-value contracts and partnerships to drive business expansion and profitability.
Director of Marketing
Statewide Restoration
10.2018 - 05.2021
- Developed and implemented comprehensive marketing strategies to increase brand awareness and drive sales growth
- Led a team of marketing professionals to execute integrated marketing campaigns across multiple channels including digital, social media, and traditional advertising
- Analyzed market trends and competitive landscape to identify opportunities for product innovation and market expansion
- Managed marketing budget and ROI tracking to optimize marketing spend and drive maximum impact
- Collaborated cross-functionally with sales, product development, and customer service teams to ensure alignment and consistency in messaging and brand positioning.
Education
Associated Arts Degree in Communication -
Green River Community College
Auburn, WA06.2013
Skills
- Customer Service
- Xactimate for Rebuild and Contents
- Proficient in Microsoft Office
- Project Management/Coordination
- Business development and Growth plans
- Content Creation
- Adobe Creative Suite
- Planning events
- Presentation Development
- Trade show coordination
- Sales Techniques
Timeline
Business Development
MaxCare of Washington
08.2024 - Current
Estimator
Pacic Remediation and Restoration
09.2023 - 06.2024
Director of Business Development
Pacific Northwest Restoration/Mitigation/Contents/Demolition
04.2021 - 08.2023
Director of Marketing
Statewide Restoration
10.2018 - 05.2021
Associated Arts Degree in Communication -
Green River Community College
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