Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Certification
Timeline
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Teraleen Campbell

Upper Marlboro,MD

Summary

Detail-oriented and organized Leader bringing a solid blend of management and people skills in addition to ability to manage special projects. Dedicated to interacting effectively across departmental lines as well as with key stakeholders. Focused on achieving occupancy goals and working closely with property owners and decision-makers for various needs.

Overview

24
24
years of professional experience
1
1
Certification

Work History

MULTI SITE LEASING MANAGER

SCOPE PROPERTY MANAGEMENT
Washington, DC
05.2020 - Current
  • Oversee marketing, communications, and leasing efforts to maximize the occupancy of portfolio containing 550 units located in the District of Columbia, Prince George's, and Anne Arundel Counties.
  • Generated $3.4 million in rental income and increased occupancy by 18 percent.
  • Provide day-to day management and service to tenants. This includes vendors, physical asset, budget, resident relations, and training.
  • Built strong rapport with 60 case managers, Housing Authority staff and other stakeholders by ensuring prompt response to inquiries and issues.
  • Built and maintain pipeline of prospects.
  • Oversee resident relations, remarketing, and customer satisfaction, new tenant satisfaction increased two points.
  • Create and ensure implementation of marketing and outreach plan to meet occupancy goals.
  • Create tools to ensure staff compliance with leasing procedures and Fair Housing laws.
  • Develop website, social media, and e-blast content, engage potential vendors for digital marketing.
  • Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
  • Communicated effectively with owners, residents, agencies, and housing authority staff.

LEASING MANAGER

MORGAN PROPERTIES
Alexandria, VA
10.2019 - 05.2020
  • Oversaw marketing and leasing efforts to maximize the occupancy at property containing nearly 1400 units.
  • Assisted Property Manager with managing day-to-day aspects of property operations including vendors, physical asset, budget, resident relations, training, and management of staff.
  • Created and implemented marketing and outreach plan
  • Increased occupancy by 4 percent.
  • Conducted final inspections of vacant units to ensure delivery of quality product.
  • Hired, coached, and trained staff.
  • Created tools to ensure staff compliance with leasing procedures and Fair Housing laws.
  • Developed website, social media, and e-blast content.
  • Led efforts to improve online reputation scores, which improved by one full star on Google.

LEASING & MARKETING MANAGER

STAR GLOBAL VENTURES
College Park, MD
04.2019 - 08.2019
  • Oversaw marketing, renewal, and leasing efforts to maximize the occupancy of student housing property.
  • Developed strategies to meet occupancy goals.
  • Exceeded year over year pre-lease target by 12%.
  • Assisted Property Manager with day-to-day aspects of property operations including vendor management, physical asset, inspections, resident relations, training, and management of staff.
  • Created tools to ensure staff complies with leasing procedures and Fair Housing laws.
  • Assisted in timely collection and processing of rental and other income to optimize financial performance.
  • Audited maintenance requests.
  • Managed social media presence and develop website content.
  • Responded to messages and inquiries from various parties and used well-developed active listening and open-ended questioning skills to promote quick issue resolution.
  • Kept records accurate, detailed and fully compliant with reporting requirements to meet state, local and federal housing requirements.

Director, Apartment Locator Service

Southern Management Corporation
College Park, MD
01.2000 - 01.2019
  • Southern management corporation, Apartment Locator Service.
  • Led division that generated $20 million annual rental income for largest property management company in the Mid-Atlantic Region.
  • Prepared and managed $1millon annual budget.
  • Improved efficiency and performance of team members by 40 percent.
  • Reported to company executives, senior management in addition to internal and external stakeholders.
  • Supported communities with achieving and maintaining standard of 98 percent occupancy.
  • Served as lead facilitator for series of professional writing classes, developing lesson plans, course material, and job aids for basic, advanced, and managerial writing classes which prepared 500 team members for managerial roles.
  • Conducted on-site team member training and facilitated leasing & marketing summits.
  • Developed and implemented marketing and remarketing campaigns consistent with company brand to reach occupancy targets of 98 percent.
  • Marketed 75 apartment communities containing 25,000 units, including new acquisitions and lease-ups in the DC metropolitan area.
  • Led department through two software conversions.
  • Managed projects, created and updated work plans and monitored status of projects.
  • Optimized performance by overseeing the portfolio's secret shopper program and maintained standard score of 90%.
  • Created, reviewed, and edited e-mail templates, brochures, scripts, and website content.
  • Spearheaded project teams that enhanced the company's strategic foundation resulting in creation and implementation of Team Member Pledge, Seal of Satisfaction, and enhanced company's maintenance guarantee according to Malcolm Baldrige criteria.
  • Maintained partnership with University of Maryland – College Park to build pipeline.
  • Evaluated effectiveness of advertising sources via Salesforce and Yardi reporting.
  • Served as lead facilitator for series of professional writing classes, developing lesson plans, course material, and job aids for basic, advanced, and managerial writing classes which prepared 500 team members for managerial roles.
  • Improved direct communication with public through oversight of peer review and social media responses.
  • Established Standard Operating Procedures for department.
  • Worked with software developers to create customized reporting for Salesforce and Yardi.
  • Developed and launched initial social media plan.
  • Coordinated company's participation at trade shows, housing fairs, and other marketing events.
  • Conducted inspections of communities.
  • Facilitated training for entry-level and management team members.
  • Evaluated team members calls and coached to ensure superior service level.
  • Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
  • Monitored department workflow and administrative processes to keep operations running smoothly.
  • Hired and directed teams to achieve daily and long-term operations and business goals.
  • Delegated assignments based on needs and knowledge of individual team members.
  • Established performance goals for each department and provided feedback on methods for reaching those milestones.

Education

Journalism

University of maryland College park

Management Studies

UNIVERSITY oF MARYLAND, UNIVERSITY COLLEGE
Adelphi, MD

Some College (No Degree) -

Southern Management University - Property Management College
Southern Management Corporate University

Some College (No Degree) - Leadership Development Program

Southern Management University – Southern Difference Institute
Southern Management Corporate University

Skills

  • Staff Hiring, Management & Coaching
  • Fair Housing Laws
  • Yardi accounting software
  • Appfolio property management software
  • Marketing and advertising
  • Reputations Management
  • Affordable housing programs knowledge
  • Team building
  • Property tours and inspections
  • Contract Negotiation
  • Multitasking abilities
  • Operations Management
  • Budgeting
  • Customer service-focused

Accomplishments

  • Zeta Phi Beta Sorority, Incorporated - International service organization founded in 1920, containing 800 chapters and 125,000 members worldwide.
  • Oversee organization's marketing team (including public relations, social media, and design teams) and manage marketing programs including brainstorming ideas and coordinating with the team to create and execute campaigns and content.
  • Assist Branding Director with brand management.
  • Work with various program directors to coordinate marketing functions.
  • Created and managed marketing and social media campaigns.
  • Implemented strategies to promote the organization's brand.
  • Served as administrator for official social media account.
  • Prepared statements and media releases on behalf of the organization.
  • Facilitated webinars and on-site training.

Affiliations

  • Toastmasters International
  • Property Management Association

Certification

  • Certified Occupancy Specialist
  • Visual Lead Assessment

Timeline

MULTI SITE LEASING MANAGER

SCOPE PROPERTY MANAGEMENT
05.2020 - Current

LEASING MANAGER

MORGAN PROPERTIES
10.2019 - 05.2020

LEASING & MARKETING MANAGER

STAR GLOBAL VENTURES
04.2019 - 08.2019

Director, Apartment Locator Service

Southern Management Corporation
01.2000 - 01.2019

Journalism

University of maryland College park

Management Studies

UNIVERSITY oF MARYLAND, UNIVERSITY COLLEGE

Some College (No Degree) -

Southern Management University - Property Management College

Some College (No Degree) - Leadership Development Program

Southern Management University – Southern Difference Institute

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Teraleen Campbell