Teresa Florin
Peekskill
Summary
Experienced with strategic leadership, team management, and operational efficiency. Utilizes innovative approaches to drive business growth and improve processes. Track record of fostering collaborative environment and achieving organizational success. Category Strength: QSR, Tier 2 Automotive, Sportsbook, Travel, Retail.
Overview
27
27
years of professional experience
Work History
Group Director, Local Activation
OMD
09.2013 - Current
- Manage NY Local Activation team consisting of 13 team members and ensure appropriate staff utilization on a daily/weekly basis.
- Strategize with planning leads to help guide plans and execution of local buying process to produce innovative solutions to help meet clients’ media objectives.
- Grew business opportunities with current clients within local broadcast through new opportunities within the traditional broadcast space as well as CTV/audio streaming.
- Proactively work with local activation team on new tools/systems to help drive efficiencies including move to impression base buying.
- Assisted in launch of Black Leadership Network across Omnicom Media Group of agencies.
Group Director, Comcast
Spark Foundry/MediaVest
02.2011 - 09.2013
- Responsible for $300+ million in local broadcast across field units and Corporate.
- Work to develop big picture partnerships with media properties to the strategic benefit of Comcast to increase subscriber base.
- Strategic Thinking and Leadership: Oversee local spot campaigns and created process to increase efficiencies.
- Collaborate with client leads for corporate and field division; foster great teamwork.
- Comcast Communications.
VP Regional Spot Director/Director of Local Media
Carat
04.1999 - 07.2010
- Media Buying and Execution: Collaborate with senior spot management to ensure negotiation, pricing strategy and operational efficiency is consistent across all offices and competitive within the marketplace.
- Together with senior spot management develop and drive initiative and projects across the local spot department.
- Seek to expand local broadcast portfolio.
- Client and Internal Relationships: Manage expectations of senior clients and deliverables.
- Grow business opportunities within current clients.
- Ensure collaboration among all agency departments.
- Assist in managing account profitability by managing staff utilization.
- Establish priorities for key agency projects.
- Ensure key information is being provided to team regarding client issues, internal agency issues, and change in account status.
- Manage the work of assigned media groups; provide leadership, direction, and motivation as appropriate to a staff of 35+ direct reports.
Education
Marketing
Fashion Institute of Design And Merchandising
Los Angeles, CACertification - Women in Leadership
Mercy College
Dobbs Ferry, NYLeading Through Personal Excellence Certification
Stanford University Graduate School of Business
ExecOnlineSocial Media Specialist Certification
The Center of Digital Arts, Extension of Westchester Community College
Peekskill, NYSkills
- Operations management
- Cross-functional team coordination
- Human resources management
- Innovation management
- Strategies and goals
- Coaching and mentoring
- Client relations
- Project management
- Negotiation
- Budget management
- Vendor relationship management
Timeline
Group Director, Local Activation
OMD
09.2013 - Current
Group Director, Comcast
Spark Foundry/MediaVest
02.2011 - 09.2013
VP Regional Spot Director/Director of Local Media
Carat
04.1999 - 07.2010
Marketing
Fashion Institute of Design And Merchandising
Certification - Women in Leadership
Mercy College
Leading Through Personal Excellence Certification
Stanford University Graduate School of Business
Social Media Specialist Certification
The Center of Digital Arts, Extension of Westchester Community College